Home > Yemen > Yemen 1st Quarter 2015: Toyota obliterates the market at 81.6% share

Yemen 1st Quarter 2015: Toyota obliterates the market at 81.6% share

July 1st, 2015

Yemen. Picture courtesy tabizine.jpSana’a, Yemen

* See the Top 10 best-selling models by clicking on the title *

Just as the country is thrown into turmoil with its president in exile in Saudi Arabia, we have access to rare official data for Yemen where 4.811 new light vehicles found a buyer over the 1st Quarter of 2015. Yemen is the country in the world where Toyota dominates the most, with an unbelievable 81.6% market share so far this year (3.927 sales), 83.7% when adding Lexus (4.026 units)… Suzuki (4.1%), Hyundai (3.6%) and Isuzu (2.2%) follow at a very large distance.

Toyota Land Cruiser Pickup Yemen March 2015The Toyota Land Cruiser Pick-up holds 21.1% of the Yemeni car market so far in 2015.

Accordingly, the models ranking is completely obliterated by Toyota, with the Top 3 models holding a combined 70.1% market share: the Hilux leads at 28% followed by the Land Cruiser Pick-up (21.1%) and Land Cruiser (21%). The Toyota FJ Cruiser ranks at a world-best #5, the Lexus LX points its bonnet in 6th place and the Suzuki APV Truck is the best-selling non-Toyota model at #8.

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Full Q1 2015 Top 10 models Ranking Table below.

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