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Japan February 2013: Mazda Atenza and Mitsubishi Outlander up

March 7th, 2013 Leave a comment Go to comments

Mazda Atenza Japan February 2013Mazda Atenza

* See the Top 30 best-selling models and Top 30 brands by clicking on the title! *

Sales of ‘normal’ vehicles (not Kei cars) in Japan are down 12% year-on-year in February to 292,339 registrations (including imports, for once) which brings the year-to-date total to 521,732 units, also down 12% on 2012. This is the 6th consecutive month of year-on-year decline for the Japanese market, which coincides with the end of government subsidies. The Toyota Aqua enjoys its 5th month in a row in pole position with 24,526 sales, however its advantage over the Toyota Prius has thawed from 4,733 units in January to 1,063 this month… The Nissan Note brilliantly closes the podium once again – for the 6th consecutive time in fact, reaching 16,407 sales which is its third largest monthly volume ever below the 18,355 units from last September and 17,946 sales in March 2005…

Mitsubishi Outlander Japan February 2013Mitsubishi Outlander

The Toyota Crown continues to progress, up a further 2 spots on January to #6 with 9,668 units, up a massive 199% year-on-year. This is the Crown nameplate’s best ranking in Japan since April 2008 (#5). Both Subaru superstars progressively return to earth: the Impreza is down 3 ranks to #14 and the Forester down 11 to #26. The big event this month in Japan is the Mazda Atenza (aka 6) up from outside the Top 30 in January to a record #17 spot with 3,785 sales. I believe this is the Atenza nameplate’s highest ever ranking in Japan but I need to confirm this 100%. Another newcomer in this month’s Top 30 is the Mitsubishi Outlander, boosted by the arrival of the PHEV model and up 581% year-on-year to #29 at 2,487 units.

Previous month: Japan January 2013: Toyota Crown up to #8, a 4-year high

One year ago: Japan February 2012: Toyota Aqua most successful launch in a decade

Full February 2013 Top 30 models and brands Ranking Tables below.

Japan February 2013 – models:

Pos Model Feb /12 Jan 2013 Pos 2012
1 Toyota Aqua 24,526 12% 1 46,992 1 2
2 Toyota Prius 23,463 -35% 2 41,196 2 1
3 Nissan Note 16,497 145% 3 31,026 3 7
4 Honda Fit 12,246 -51% 4 21,080 4 3
5 Nissan Serena 11,148 6% 5 19,158 5 6
6 Toyota Crown 9,668 199% 8 14,995 6 26
7 Toyota Vitz 7,974 -29% 6 13,796 7 5
8 Honda Freed 7,282 -45% 7 12,938 8 4
9 Honda StepWGN 7,155 18% 10 11,814 10 9
10 Toyota Corolla 7,002 1% 9 11,834 9 8
11 Toyota Spade 4,860 new 13 8,665 11 29
12 Mazda Demio 4,573 -23% 12 8,641 12 11
13 Toyota Vellfire 4,410 -46% 14 8,102 14 10
14 Subaru Impreza 4,213 25% 11 8,605 13 13
15 Toyota Passo 4,147 -28% 17 7,043 15 12
16 Toyota Voxy 3,958 -37% 16 6,877 16 14
17 Mazda Atenza 3,785 n/a n/a 5,097 25 n/a
18 Suzuki Swift 3,431 0% 19 5,879 18 15
19 Toyota Noah 3,197 -28% 25 5,502 21 22
20 Nissan X-Trail 3,180 -7% 24 5,513 20 28
21 Toyota Estima 3,076 -13% 22 5,427 22 20
22 Toyota Alphard 2,909 -37% 21 5,273 23 17
23 Toyota Porte 2,896 223% 18 5,632 19 n/a
24 Nissan March 2,843 -41% 23 5,191 24 19
25 Suzuki Solio 2,770 -24% 26 4,979 26 21
26 Subaru Forester 2,740 150% 15 5,752 17 n/a
27 Toyota Wish 2,639 -29% 28 4,477 28 23
28 Nissan Cube 2,546 -53% 27 4,557 27 18
29 Mitsubishi Outlander 2,487 581% n/a 3,403 n/a n/a
30 Toyota Ractis 2,436 -57% 29 4,192 29 16

Japan February 2013 – brands:

Pos Brand Feb % /12 Jan 2013 % /12 2012
1 Toyota 135,475 46.3% -15% 1 240,830 46.2% -15% 1
2 Nissan 53,928 18.4% -3% 2 98,138 18.8% 3% 2
3 Honda 28,736 9.8% -43% 3 49,696 9.5% -47% 3
4 Mazda 15,720 5.4% 11% 4 28,355 5.4% 5% 4
5 Subaru 10,252 3.5% 35% 5 20,339 3.9% 50% 5
6 Suzuki 7,147 2.4% -6% 7 12,325 2.4% -12% 6
7 Mitsubishi 7,063 2.4% 25% 6 12,323 2.4% 18% 7
8 Volkswagen 5,626 1.9% 9% n/a n/a n/a n/a n/a
9 Isuzu 4,417 1.5% -5% 9 7,512 1.4% -7% 8
10 Lexus 3,647 1.2% 3% 8 7,211 1.4% 7% 9
11 Hino 3,523 1.2% 14% 10 5,842 1.1% 7% 10
12 Mercedes 3,155 1.1% 4% n/a n/a n/a n/a n/a
13 Mitsubishi Fuso 2,602 0.9% -1% 11 4,219 0.8% -9% 11
14 BMW 2,451 0.8% -3% n/a n/a n/a n/a n/a
15 Audi 2,188 0.7% 35% n/a n/a n/a n/a n/a
16 Mini 1,171 0.4% -12% n/a n/a n/a n/a n/a
17 Volvo 947 0.3% 8% n/a n/a n/a n/a n/a
18 UD Trucks 598 0.2% -13% 12 1,081 0.2% -13% 12
19 Peugeot 471 0.2% -9% n/a n/a n/a n/a n/a
20 Ford 330 0.1% -1% n/a n/a n/a n/a n/a
21 Jeep 328 0.1% -10% n/a n/a n/a n/a n/a
22 Fiat 304 0.1% -25% n/a n/a n/a n/a n/a
23 Alfa Romeo 285 0.1% -21% n/a n/a n/a n/a n/a
24 Porsche 278 0.1% -2% n/a n/a n/a n/a n/a
25 Renault 259 0.1% 6% n/a n/a n/a n/a n/a
26 Citroen 241 0.1% -32% n/a n/a n/a n/a n/a
27 Land Rover 227 0.1% 116% n/a n/a n/a n/a n/a
28 Daihatsu 159 0.1% -45% 13 354 0.1% -27% 13

Source: www.jada.or.jp, www.thetruthaboutcars.com, manufacturers. Many thanks to Stephen for sharing the data!

Categories: Japan
  1. Stephen
    March 8th, 2013 at 13:35 | #1
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    The Importers Association releases the top 20 models quarterly, so check back in about a month. The VW Golf has been the top selling import for most of the last decade. To give you an idea of how it would rank, last year’s sales were an average of about 1900 per month which would have placed it around #34-35.

  2. pete m
    March 8th, 2013 at 01:44 | #2
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    Incredible, not a single non-Japanese car present in the top 30! I knew beforehand the Japanese market had high entry barriers and heavily favoured the domestic makes but I had no idea it would be this bad.

    Do you happen to have any figures for the highest ranking import(s)?

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