Japan Full Year 2012: Now with Top 375 All-models ranking!
Citroen DS3 (#243) and C3 (#203)
* See the Top 375 All-models ranking by clicking on the title! *
Thanks to a secret admirer of BSCB I can share with you for the very first time in the 2.5 years history of this site an exclusive All-models ranking for Japan including Kei cars! That’s 375 models… Note some version sales are now available like the Daihatsu Mira E:S (#6) and Toyota Prius Alpha (#8). As a result the Toyota Aqua brilliantly takes the lead as early as for its first year in market with 266,567 sales followed by the Honda N-Box at 211,155 and the Honda Fit at 209,276, with the Suzuki Wagon R at #4 with 195,701 units and the Toyota Prius at #5 and 187,456.
But let’s explore the ranking further down as this is the first time we have access to so much detail for Japan. Confirming Japan’s status as the most ‘chauvinistic’ car market in the world, there is absolutely no foreign model until the 57th position occupied by the VW Golf with 18,779 sales. In fact in addition to the Golf there are only 5 imports in the Top 100: the Mercedes C-Class at #65, VW Polo at #70, BMW 3 Series at #83, Mini at #89 and Mercedes E-Class at #97.
The best-selling Italian model in Japan in 2012 is the Fiat 500 at #128 with 4,506 sales, followed by the Alfa Romeo Giulietta at #146 and the Alfa Romeo MiTo at #216. In the French camp, the Peugeot 308 dominates but ranks only 175th at 1,762 units, ahead of the Renault Kangoo at #179 and Peugeot 207 at #200 while the Citroen C3 ranks #203, the Citroen DS4 #230, Citroen DS3 #243 and Renault Lutecia (aka Clio) #274.
Will the new generation Hyundai i30 reverse the fortune of Korean models in Japan?
Notice also the Toyota Corolla split in different versions, resulting in the Corolla Axio ranking #40, Corolla Fielder (station wagon) #31 and Corolla Rumion at #106 while the Toyota Auris ranks 86th with 10,117 sales. The Jeep Wrangler is the most popular US model in the country this year at #183 and 1,601 units and the Range Rover Evoque leads the English charge at #209 with 993 sales. Finally, only 49 Korean models found a buyer in Japan this year – 44 Hyundais, 3 SsangYongs and 2 Kias – with the Hyundai i30 leading the way at a paltry #350 with 5 sales…
Original Full Year 2012 post: Japan Full Year 2012: All-new Toyota Aqua tickles Prius
Kei car Full Year 2012 post: Daihatsu Mira puts an end to 9 years of Suzuki Wagon R reign
Imports Full Year 2012 post: Japan Imports Full Year 2012: VW Golf #1, Mini at record heights
Previous year: Japan Full Year 2011: Toyota Prius leads in difficult year
Full Year 2012 Top 375 All-models Ranking Table below.
Japan Full Year 2012:
| Pos | Model | 2012 |
| 1 | Toyota Aqua | 266,567 |
| 2 | Honda N-Box | 211,155 |
| 3 | Honda Fit | 209,276 |
| 4 | Suzuki Wagon R | 195,701 |
| 5 | Toyota Prius | 187,456 |
| 6 | Daihatsu Mira E:S | 147,262 |
| 7 | Daihatsu Tanto | 140,244 |
| 8 | Toyota Prius Alpha | 129,841 |
| 9 | Daihatsu Move | 110,983 |
| 10 | Honda Freed | 106,316 |
| 11 | Toyota Vitz | 105,611 |
| 12 | Nissan Serena | 96,020 |
| 13 | Nissan Note | 85,330 |
| 14 | Suzuki Alto | 71,226 |
| 15 | Nissan Moco | 66,460 |
| 16 | Honda StepWGN | 63,707 |
| 17 | Suzuki Palette | 60,136 |
| 18 | Toyota Vellfire | 58,513 |
| 19 | Mazda Demio | 57,820 |
| 20 | Toyota Passo | 52,173 |
| 21 | Toyota Voxy | 50,539 |
| 22 | Nissan Roox | 48,810 |
| 23 | Honda Life | 43,935 |
| 24 | Suzuki Swift | 43,108 |
| 25 | Toyota Ractis | 42,787 |
| 26 | Nissan March | 41,832 |
| 27 | Toyota Alphard | 41,471 |
| 28 | Suzuki Alto Lapin | 40,776 |
| 29 | Nissan Cube | 40,680 |
| 30 | Toyota Estima | 39,331 |
| 31 | Toyota Corolla Fielder | 39,306 |
| 32 | Suzuki Solio | 38,877 |
| 33 | Daihatsu Mira Cocoa | 38,764 |
| 34 | Suzuki MR Wagon | 38,107 |
| 35 | Toyota Noah | 36,764 |
| 36 | Toyota Wish | 36,513 |
| 37 | Subaru Impreza | 35,926 |
| 38 | Mazda CX-5 | 35,438 |
| 39 | Daihatsu Move Conte | 35,033 |
| 40 | Toyota Corolla Axio | 33,746 |
| 41 | Nissan Juke | 33,648 |
| 42 | Daihatsu Mira | 32,268 |
| 43 | Daihatsu Tanto Exe | 30,366 |
| 44 | Toyota Sienta | 29,873 |
| 45 | Nissan X-Trail | 28,325 |
| 46 | Mitsubishi EK-Wagon/EK-Sport | 27,809 |
| 47 | Toyota Spade | 26,539 |
| 48 | Toyota Porte | 25,751 |
| 49 | Toyota Crown | 25,556 |
| 50 | Toyota 86 | 22,511 |
| 51 | Subaru Stella | 21,821 |
| 52 | Suzuki Every Wagon | 21,378 |
| 53 | Mazda AZ Wagon | 21,363 |
| 54 | Subaru Legacy | 20,462 |
| 55 | Toyota Camry | 19,304 |
| 56 | Toyota Isis | 19,276 |
| 57 | VW Golf | 18,779 |
| 58 | Toyota Mark X | 18,513 |
| 59 | Honda N-One | 18,001 |
| 60 | Nissan Elgrand | 17,219 |
| 61 | Toyota Vanguard | 17,011 |
| 62 | Toyota Pixis Space | 16,491 |
| 63 | Subaru XV | 16,072 |
| 64 | Toyota Pixis Epoch | 15,793 |
| 65 | Mercedes C-Class | 15,479 |
| 66 | Nissan Tiida | 15,325 |
| 67 | Mazda Premacy | 15,230 |
| 68 | Mazda Axela | 15,016 |
| 69 | Suzuki Jimny | 14,733 |
| 70 | VW Polo | 14,442 |
| 71 | Toyota Premio | 14,416 |
| 72 | Mitsubishi Delica D5 | 13,388 |
| 73 | Mitsubishi Mirage | 12,760 |
| 74 | Toyota Allion | 12,733 |
| 75 | Subaru Forester | 12,440 |
| 76 | Mitsubishi Delica D2 | 12,300 |
| 77 | Honda CR-V | 12,129 |
| 78 | Nissan Lafesta Highway Star | 11,841 |
| 79 | Lexus GS | 11,414 |
| 80 | Lexus CT200h | 11,325 |
| 81 | Nissan Leaf | 11,111 |
| 82 | Toyota Land Cruiser Prado | 11,111 |
| 83 | BMW 3 Series | 11,107 |
| 84 | Mazda Carol | 10,463 |
| 85 | BMW 1 Series | 10,436 |
| 86 | Toyota Auris | 10,117 |
| 87 | Daihatsu Atrai Wagon | 10,017 |
| 88 | Lexus RX | 9,201 |
| 89 | Mini | 9,188 |
| 90 | Toyota Hiace Wagon | 8,986 |
| 91 | Honda Insight | 8,905 |
| 92 | Mazda Biante | 8,740 |
| 93 | Subaru Exiga | 8,627 |
| 94 | Toyota Sai | 8,543 |
| 95 | Mitsubishi Pajero Mini | 8,354 |
| 96 | Toyota bB | 8,289 |
| 97 | Mercedes E-Class | 7,898 |
| 98 | Honda Odyssey | 7,897 |
| 99 | Honda Vamos | 7,819 |
| 100 | Honda Zest | 7,738 |
| 101 | Nissan Wingroad | 7,343 |
| 102 | Nissan Otti | 7,279 |
| 103 | BMW 5 Series | 7,265 |
| 104 | Nissan Tiida Latio | 7,092 |
| 105 | Mini Countryman | 7,025 |
| 106 | Toyota Corolla Rumion | 6,898 |
| 107 | Subaru Pleo | 6,800 |
| 108 | Mercedes B-Class | 6,671 |
| 109 | Toyota Harrier | 6,455 |
| 110 | Mitsubishi Toppo | 6,354 |
| 111 | Mazda Verisa | 6,216 |
| 112 | Nissan Dualis | 5,769 |
| 113 | Toyota Rush | 5,750 |
| 114 | Nissan Fuga | 5,597 |
| 115 | Honda Stream | 5,528 |
| 116 | Subaru Outback | 5,521 |
| 117 | BMW X1 | 5,438 |
| 118 | Mitsubishi i | 5,297 |
| 119 | Mazda Atenza | 5,218 |
| 120 | Honda CR-Z | 5,060 |
| 121 | Mitsubishi RVR | 5,037 |
| 122 | Lexus HS | 4,965 |
| 123 | Mitsubishi Colt/Colt Plus | 4,846 |
| 124 | Subaru BRZ | 4,830 |
| 125 | Toyota FJ Cruiser | 4,751 |
| 126 | Nissan Skyline | 4,689 |
| 127 | Toyota Belta | 4,634 |
| 128 | Fiat 500 | 4,506 |
| 129 | Audi A1 | 4,502 |
| 130 | Volvo S60 | 4,484 |
| 131 | Audi A4 | 4,471 |
| 132 | Lexus LS | 4,431 |
| 133 | VW Passat | 4,324 |
| 134 | VW Up! | 4,266 |
| 135 | VW Beetle | 4,264 |
| 136 | Nissan Teana | 4,172 |
| 137 | Toyota Comfort | 4,169 |
| 138 | Mazda Flair Wagon | 4,103 |
| 139 | Subaru Trezia | 4,103 |
| 140 | Toyota Land Cruiser | 4,017 |
| 141 | Mitsubishi Outlander | 3,859 |
| 142 | Toyota Avensis | 3,749 |
| 143 | Volvo V50 | 3,660 |
| 144 | Subaru Lucra | 3,641 |
| 145 | VW Touran | 3,474 |
| 146 | Alfa Romeo Giulietta | 3,454 |
| 147 | Audi A3 | 3,440 |
| 148 | Nissan Bluebird Sylphy | 3,275 |
| 149 | VW Sharan | 3,150 |
| 150 | Toyota Suceed Wagon | 3,096 |
| 151 | Mazda MPV | 3,016 |
| 152 | Mazda Flair | 2,958 |
| 153 | Toyota RAV4 | 2,929 |
| 154 | Nissan Murano | 2,893 |
| 155 | Audi A6 | 2,858 |
| 156 | Toyota Mark X Zio | 2,785 |
| 157 | Mercedes CLS | 2,598 |
| 158 | Toyota Crown Comfort | 2,435 |
| 159 | Mazda Scrum Wagon | 2,386 |
| 160 | Nissan Sylphy | 2,381 |
| 161 | Mitsubishi Pajero | 2,377 |
| 162 | Honda Accord | 2,267 |
| 163 | BMW X3 | 2,266 |
| 164 | Nissan Lafesta Joy | 2,265 |
| 165 | Mitsubishi Galant Fortis | 2,262 |
| 166 | Lexus IS | 2,215 |
| 167 | Volvo V60 | 2,207 |
| 168 | Toyota Probox Wagon | 2,075 |
| 169 | Daihatsu Copen | 1,979 |
| 170 | Nissan Cima | 1,978 |
| 171 | Toyota iQ | 1,938 |
| 172 | VW Tiguan | 1,891 |
| 173 | Mazda RX-8 | 1,848 |
| 174 | Nissan Cedric | 1,793 |
| 175 | Peugeot 308 | 1,762 |
| 176 | Audi A5 | 1,721 |
| 177 | Mercedes A-Class | 1,708 |
| 178 | Honda Elysion | 1,699 |
| 179 | Renault Kangoo | 1,697 |
| 180 | Daihatsu Boon | 1,667 |
| 181 | Nissan NV200 | 1,661 |
| 182 | Suzuki Landy | 1,604 |
| 183 | Jeep Wrangler | 1,601 |
| 184 | Ford Explorer | 1,550 |
| 185 | Audi Q3 | 1,475 |
| 186 | Suzuki Escudo | 1,437 |
| 187 | Mercedes SLK | 1,435 |
| 188 | Audi TT | 1,417 |
| 189 | Smart Fortwo | 1,401 |
| 190 | Porsche Cayenne | 1,378 |
| 191 | BMW 6 Series | 1,373 |
| 192 | Mercedes S-Class | 1,369 |
| 193 | Volvo XC60 | 1,369 |
| 194 | Daihatsu Terios Kid | 1,359 |
| 195 | Toyota Crown Majesta | 1,347 |
| 196 | Jeep Grand Cherokee | 1,345 |
| 197 | Nissan Fairlady Z | 1,342 |
| 198 | Mercedes M-Class | 1,314 |
| 199 | Audi Q5 | 1,307 |
| 200 | Peugeot 207 | 1,297 |
| 201 | Jeep Patriot | 1,289 |
| 202 | Volvo V70 | 1,238 |
| 203 | Citroen C3 | 1,168 |
| 204 | Nissan Kix | 1,109 |
| 205 | Suzuki SX4 | 1,083 |
| 206 | Nissan Latio | 1,066 |
| 207 | BMW X5 | 1,038 |
| 208 | Suzuki Splash | 1,028 |
| 209 | Range Rover Evoque | 993 |
| 210 | Mercedes SL-Class | 967 |
| 211 | Toyota Ist | 944 |
| 212 | Mazda Roadster | 939 |
| 213 | Porsche 911 | 939 |
| 214 | Subaru Dias Wagon | 933 |
| 215 | BMW 7 Series | 927 |
| 216 | Alfa Romeo MiTo | 923 |
| 217 | Suzuki Jimni Sierra | 886 |
| 218 | Audi A7 | 805 |
| 219 | Peugeot 508 | 791 |
| 220 | Mitsubishi Lancer | 754 |
| 221 | Porsche Panamera | 740 |
| 222 | Renault Megane | 730 |
| 223 | Daihatsu Be-Go | 703 |
| 224 | Peugeot RCZ | 689 |
| 225 | BMW Z4 | 683 |
| 226 | Ford Escape | 675 |
| 227 | Mercedes V-Class | 675 |
| 228 | VW Touareg | 662 |
| 229 | Peugeot 208 | 651 |
| 230 | Citroen DS4 | 630 |
| 231 | Honda Inspire | 627 |
| 232 | Nissan NV350 Caravan | 602 |
| 233 | Nissan GT-R | 585 |
| 234 | Mitsubishi Delica D3 | 555 |
| 235 | Abarth 500 | 551 |
| 236 | Mercedes GLK | 533 |
| 237 | Jaguar XF | 518 |
| 238 | Ford Kuga | 517 |
| 239 | Audi A8 | 508 |
| 240 | Audi Q7 | 508 |
| 241 | Jeep Compass | 495 |
| 242 | Nissan Caravan | 481 |
| 243 | Citroen DS3 | 469 |
| 244 | VW Scirocco | 461 |
| 245 | Peugeot 3008 | 446 |
| 246 | Porsche Boxster | 430 |
| 247 | Jaguar XJ | 402 |
| 248 | Mazda AZ Offroad | 398 |
| 249 | BMW X6 | 386 |
| 250 | Citroen C4 Picasso | 376 |
| 251 | Mercedes G-Class | 366 |
| 252 | Daihatsu Coo | 362 |
| 253 | Citroen DS5 | 349 |
| 254 | Citroen C4 | 327 |
| 255 | Audi S4 | 326 |
| 256 | Toyota Blade | 318 |
| 257 | Volvo C30 | 295 |
| 258 | Audi S5 | 283 |
| 259 | VW CC | 249 |
| 260 | Jeep Cherokee | 247 |
| 261 | Citroen C5 | 245 |
| 262 | Porsche Cayman | 244 |
| 263 | Land Rover Discovery | 241 |
| 264 | Honda Legend | 239 |
| 265 | Mitsubishi Proudia | 228 |
| 266 | Chevrolet Sonic | 212 |
| 267 | Range Rover Sport | 210 |
| 268 | Volvo S40 | 205 |
| 269 | Cadillac SRX | 200 |
| 270 | Cadillac CTS | 195 |
| 271 | Daihatsu Atlis | 187 |
| 272 | Toyota Century | 186 |
| 273 | Ferrari 458 | 179 |
| 274 | Renault Lutecia | 171 |
| 275 | Aston Martin (all models) | 166 |
| 276 | Renault Twingo | 165 |
| 277 | Audi S3 | 163 |
| 278 | Bentley Continental GT/GTC | 158 |
| 279 | Fiat Punto Evo | 153 |
| 280 | Mercedes CL-Class | 149 |
| 281 | Mitsubishi Town Box | 149 |
| 282 | Suzuki Kizashi | 146 |
| 283 | Maserati GranTurismo | 142 |
| 284 | Honda Civic | 136 |
| 285 | Dodge Nitro | 129 |
| 286 | Land Rover Freelander | 128 |
| 287 | Lancia (all models) | 126 |
| 288 | Volvo XC70 | 125 |
| 289 | Range Rover | 123 |
| 290 | Volvo XC90 | 123 |
| 291 | Renault Koleos | 121 |
| 292 | Maserati Quattroporte | 114 |
| 293 | Renault Wind | 103 |
| 294 | Lexus LFA | 102 |
| 295 | Chrysler Ypsilon | 98 |
| 296 | Toyota Passo Sette | 95 |
| 297 | Mercedes R-Class | 94 |
| 298 | Nissan Clipper Rio | 88 |
| 299 | Chrysler 300 | 82 |
| 300 | Ferrari California | 79 |
| 301 | Hummer H3 | 78 |
| 302 | Jaguar XK | 78 |
| 303 | Lotus Elise | 78 |
| 304 | Volvo S80 | 77 |
| 305 | Land Rover Defender | 76 |
| 306 | Mercedes GL-Class | 72 |
| 307 | Abarth Punto Evo | 70 |
| 308 | Rolls-Royce Ghost | 67 |
| 309 | Daihatsu Boon Luminas | 64 |
| 310 | Volvo C70 | 58 |
| 311 | Alpina B5 | 57 |
| 312 | Audi R8 | 57 |
| 313 | Rover (all models) | 56 |
| 314 | Audi S8 | 54 |
| 315 | Chevrolet Corvette | 54 |
| 316 | Lamborghini Gallardo | 54 |
| 317 | Ferrari FF | 53 |
| 318 | Alpina B3 | 51 |
| 319 | Audi S6 | 49 |
| 320 | Mitsubishi Dignity | 49 |
| 321 | Audi RS5 | 48 |
| 322 | Mercedes SLS AMG | 45 |
| 323 | Lamborghini Aventador | 43 |
| 324 | McLaren MP4-12C | 42 |
| 325 | Audi S7 | 41 |
| 326 | Fiat Punto | 39 |
| 327 | GMC (all models) | 34 |
| 328 | Mazda CX-7 | 33 |
| 329 | Nissan Crew | 33 |
| 330 | Maserati GranCabrio | 31 |
| 331 | Alpina D5 | 26 |
| 332 | Bentley Continental Flying Spur | 20 |
| 333 | Lotus Exige | 19 |
| 334 | Daihatsu Esse | 16 |
| 335 | Lotus Evora | 16 |
| 336 | Toyota EQ | 16 |
| 337 | Morgan (all models) | 15 |
| 338 | Maybach (all models) | 13 |
| 339 | Ferrari F12 | 12 |
| 340 | Alpina B6 | 11 |
| 341 | Pontiac (all models) | 11 |
| 342 | Rolls-Royce Phantom | 11 |
| 343 | Bentley Mulsanne | 10 |
| 344 | Honda Airwave | 9 |
| 345 | MG (all models) | 9 |
| 346 | Toyota Raum | 9 |
| 347 | Saab 9-5 | 8 |
| 348 | Honda Crossroad | 6 |
| 349 | Mitsubishi Delica Space Gear | 6 |
| 350 | Hyundai i30 | 5 |
| 351 | Bugatti Veyron | 4 |
| 352 | Subaru Dex | 4 |
| 353 | SsangYong (all models) | 3 |
| 354 | Ferrari 599 | 2 |
| 355 | Ferrari F430 | 2 |
| 356 | Kia (all models) | 2 |
| 357 | Lexus SC | 2 |
| 358 | Proton Satria Neo | 2 |
| 359 | Suzuki Twin | 2 |
| 360 | Volvo V40 | 2 |
| 361 | Zagato Stelvio | 2 |
| 362 | Alfa Romeo 166 | 1 |
| 363 | Alfa Romeo 8C | 1 |
| 364 | Alpina B7 | 1 |
| 365 | Alpina D3 | 1 |
| 366 | Bentley Continental Supersports | 1 |
| 367 | Buick (all models) | 1 |
| 368 | De Tomaso (all models) | 1 |
| 369 | Ferrari F355 | 1 |
| 370 | Honda NSX | 1 |
| 371 | Hyundai Grandeur | 1 |
| 372 | Peugeot 1007 | 1 |
| 373 | Saab 9-3 | 1 |
| 374 | Saturn (all models) | 1 |
Source: Manufacturers
Note: All models with known sales are listed but this ranking may not include absolutely all models sold in Japan in 2012.









Hi, I am part of a company about to launch a new space age material type car cover into the Japanese market. So my research takes me to sites like yours. Very useful, would you have a more secure mail address I could converse with you at?
Thanks
Duncan
Hi Duncan,
You can click on the ‘Contact’ tab and fill out your details there and I’ll come back to you
Cheers,
Matt
585 Nissan GT-R’s wow, that’s nice.
Saturn, Saab, Peugeot 1007, Alfa 166, De tomaso, Veyron and Maybach do not sell cars anymore… it´s quite strange!!!
I’ve a question, why do you put Hyundai/Kia car photos in almost all of your posts? This is a post about Japan’s car market, which is almost entirely dominated by Japanese makes but I see no photographs from any Japanese brands. Instead we see a Hyundai which as someone mentioned does not even have any presence in Japan.
Other than that minor bias, I love your blog and the information you provide.
Hi JB,
Thanks for your question. The reason why there are a lot of Hyundai/Kia photos in my posts is because they are kicking arse saleswise at the moment! Simple as that. Nothing more, nothing else. There are also a lot of Volkswagen photos, which some readers also find strange. This is not a car review blog and only focuses on the sales performance of cars and brands and therefore there can be some repetition in the models/brands illustrated if these happen to be really successful in a lot of countries.
This Japan article is a little different as it is the very first time I am able to share a complete models ranking for this country on the site. Now I will ask you to please have a look at the Japan page on BSCB and scroll through the first 3 or 4 pages (30-40 articles). There would be a maximum of 5 or 6 articles about imported models are these are counted by a different organisation and not available each month. Other than that, it is only photos of Japanese models, correct?
Given this ranking allows us an exclusive view on the sales of nearly all imported models in Japan, this is why I chose to illustrate this article with foreign models. All Japanese models mentioned in the article have already had their picture in the Japanese page of this blog at some stage in the past, which is not the case for any of the imported models represented here.
The other interesting element in my view in this all-models ranking is the absence (or very low ranking) of Korean manufacturers whereas in South Korea Japanese models are relatively successful, with the Toyota Camry even being awarded Car of the Year there this year. To mark this point I chose to use a Hyundai picture.
And thanks for your praise, although I have to say I find it interesting to have to justify my choice of pictures
Cheers,
Matt
The Peugeot 1007 has been out of production for years and they still sold 1!!
Lancia ? Privat import ??
Um, Hyundai pulled out of the Japanese market years ago – there is no longer a distributor there. Maybe those 6 cars sold were private imports, or very old stock that was only just sold now.
No foreign car in the top 56 ? Where are the complaining voices of Miguel & Co ? If the german Top 20 are 100 % german their rection comes much quicker …
56 Rovers, a Ferrari F355 and a De Tomaso ?! Really strange.
This data does not include the Ford Fiesta or Focus, both sold in Japan.
Congratulations for such rare data!