* See the Top 294 All-models ranking by clicking on the title! *
As is now the tradition on BSCB, after looking at the best-sellers in November in China, we delve into the year-to-date models ranking a little deeper to extract longer term trends. And there is lots of change in the year-to-date ranking this month given the extraordinary performances of the Ford Focus and VW Lavida. The Buick Excelle may be living its last days in pole position: at 261,240 sales after 11 months (+9%), it is now only 1,748 units above the Ford Focus at 259,492 (+51%), jumping from #4 after 10 months to #2 at end-November. Given the Focus had a massive 14,981 sales advantage over the Excelle in November only, the logic would say that the Focus should pass the Excelle to become China’s top seller in 2012 by the time the year comes to an end…
The Chevrolet Sail mechanically drops to #3 at 258,626 sales, but still up a shiny 44% on 2011. It is now followed by the VW Lavida up 2 ranks to #4 at 226,651 units and back into positive territory vs. 2011 at +1%. The VW Passat is #5 (+44%) while the Hyundai Verna is up a magnificent 48% year-on-year at #10. Other great gainers further down the ranking include the VW Sagitar up 52% to #11, the VW Magotan up 98% to #14, the Emgrand EC7 up 51% to #20 and the Kia K2 up 179% to #22.
Illustrating how fantastically dynamic the Chinese passenger car market is, no less than 42 locally produced models have made their appearance in the ranking over the last 12 months! That’s nearly one each week… and 34 of them are Chinese which is encouraging for the local industry. Now that the Great Wall Haval H6 is not an all-new model anymore, the title of best newcomer goes to the Hyundai Elantra Langdong at #61 with 63,973 sales after just 4 months (and #12 in November), followed by the Chevrolet Malibu at #88, the Great Wall Haval M4 at #95, Great Wall Voleex C50 at #106 and ChangAn Eado at #108.
Notice also the Venucia R50/D50 at #116, the BYD F3 Surui at #132 and the Fiat Viaggio at #203. New for this month are the ChangAn Raeton at #291 with 31 sales, the Chery QQme at #293 at 4 units and the Jinbei S50 at #294 with 3 sales…
Previous month: China 10 months 2012: Discover the Top 290 All-models ranking!
One year ago: China November 2011: Great Wall Haval up to best-ever #7
Full 11 months 2012 Top 294 All-models Ranking Table below.