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China: 6,000 Fiat Viaggio sold since mid-September

Fiat Viaggio

* See the source for this article by clicking on the title! Many thanks to Rosario *

I know a lot of you have been asking for Chinese sales figures for the Fiat Viaggo, given local production started in June and sales in mid-September. Until today no data was available as it seems GAC-Fiat would not communicate anything to Chooseauto which is my source for monthly sales in China. Yesterday however, Italian website Quattroruote.it published a very positive article about the Viaggio's Chinese sales, quoting Jack Chang - Managing Director of the GAC-Fiat joint venture.

And for the first time Viaggio sales in China are revealed to be 6,000 so far since launch, with the production level currently at 200 per day. Chang says Fiat is now aiming at selling 15,000 units by the end of the year in the 110 Fiat dealerships across the country. Now are these figures strong? The article raves about them but let's have a closer look and put them into perspective...

Current China post: China October 2012: Ford Focus #1, only one Japanese in Top 50!

One year ago: China October 2011: Baojun 630 and Brilliance H530 take off

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Categories: China
  1. September 22nd, 2013 at 04:28 | #1

    That seems like a pretty impressive debut especially with a car like this. We personally know it’s been hard to introduce some vehicles like this to the public even with the push of the major marketing behind it. This is a good sign though, hopefully they keep moving forward with the success of this Fiat line!

  2. Jeff
    December 6th, 2012 at 23:23 | #2

    Matt the Viaggio did 4k in November like it was forecasted here is the link: http://www.gagc.com.cn/2012english/culture/sele_tz.jsp?catid=324|354|314

  3. Jeff
    November 29th, 2012 at 02:35 | #3


  4. Jeff
    November 28th, 2012 at 15:23 | #4

    The monthly trend is actually pretty good: 900 (Sept) – 2000 (Oct) – 4000 (Nov) – 8000 (Dec).

    Of course the last two months are just sales forecast but the production ramp up for a reason I guess.

    You can find the data at the GAC website, I don’t have the link though, try to goggle it ;).

  5. November 25th, 2012 at 10:57 | #5

    Hey everybody. Come and check my latest post of how should be Fiat-Chrysler strategy for Chinese market. By the way ‘Speedal’, what do you think of these results? on November 15th you said that due to lack of official data “MAybe no sales yet for Fiat Viaggio… something in common with many new products from Lingotto worldwide…” Now you don’t comment on that but you bet they won’t publish any data. You should learn not to speculate that much. My post:


  6. TDCI
    November 24th, 2012 at 05:16 | #6

    Hey Matt,

    can do You read/ speak Italian too?


  7. Yousuf
    November 24th, 2012 at 05:15 | #7

    Even though the production has started earlier, the car was available for sales only from mid september, so the numbers don’t look that bad.

  8. Danijel
    November 24th, 2012 at 01:31 | #8

    So is that giood result?

  9. Ant
    November 24th, 2012 at 00:37 | #9

    Thks Matt in fact it was like a mistery thks again :)

  10. Speedal
    November 23rd, 2012 at 21:45 | #10

    “Hopefully Fiat will start communicating monthly figures so I can incorporate the Viaggio in my monthly rankings.”
    I don’t know for sure, but I bet they won’t…

  11. Victor
    November 23rd, 2012 at 20:33 | #11

    What about the sales of Seat Leon in China?

  12. November 23rd, 2012 at 19:14 | #12

    Thanks for the info Matt. We will see how it will do in the next months!

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