Thailand Pick-ups August 2012: Ford Ranger & Mazda BT-50 up

Ford Ranger. Picture by YaZo, all rights reserved.

* See the Top 8 best-selling models by clicking on the title! Many thanks to Austin *

Pick-up truck sales in Thailand are a good indication of the future success of these vehicles worldwide, straight from the country where they are all produced and available first. In August a massive 53,180 pick-ups were sold in Thailand alone, confirming its status of ‘Pick-up kingdom’… The entire August models ranking is identical to the 2012 year-to-date one, however market shares vary greatly. The Toyota Hilux, although still in charge, sees its advantage over the Isuzu D-Max melt from 7,628 in July to just 2,412 this month, at 19,791 sales and 37.2% share vs. 17,379 and 32.7% for the Isuzu. Year-to-date, the Hilux dominates at 39.6% vs. 31.2%.

The Mitsubishi Triton retreats to more reasonable levels at 9.2% in August vs. 10.6% year-to-date, followed by the Chevrolet Colorado also slightly weaker this month. Both the Mazda BT-50 at 3,129 sales and 5.9% vs. 4.5% year-to-date and the Ford Ranger with 2,724 units and 5.1% vs. 3.5% year-to-date are punching way above their waist and could continue to improve over the next couple of months.

Previous post: Thailand Pick-ups July 2012: Toyota Hilux and Chevrolet Colorado shine

Previous year: Thailand 2011: Toyota Hilux and Isuzu D-Max maintain stranglehold

Full August 2012 Top 8 Ranking Table below.