Gabon 2011: Toyota and Mitsubishi take up half the market

Mitsubishi L200

* See the Top 20 best-selling brands by clicking on the title! *

Thanks to Rutger we now have our first contribution to the Africa Project with more recent sales data for Gabon. After a shaky 2009 (-8%) and 2010 (-7%), 2011 is a record year for new car sales in Gabon, up a massive 29% to 5,925 registrations. Two manufacturers are head and shoulders above the others: Toyota leads the way with 1,945 sales and nearly 33% share, with Mitsubishi #2 at 1,012 units and 17.1%. Hyundai ranks third with 9.2% of the market, an impressive improvement on the 6.5% it held in 2010, ahead of Nissan at 6.1% and Mazda at 5.6%.

We also have a more detailed brands ranking for the first 4 months of 2011 which shows Renault-Dacia at #6, followed by Ford, Suzuki, Isuzu and Peugeot. The Chinese have landed also in Gabon, with Chery at #16 with 20 sales, JAC #17 at 19 units and ZX Auto at #20 with 4 sales. The market is still dominated by 4WD and pick-ups at just above 35% share each and only 10% for passenger cars, which means that like in 2010, the Toyota Hilux and Mitsubishi L200 should top the Gabonese models ranking, with the Toyota Prado and Mitsubishi Pajero also popular.

Previous post: Gabon First Half 2010: Toyota Hilux should be clear leader

Full 4 months 2011 Top 20 Ranking Table below.