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San Marino March 2012: Volkswagen and Audi dominate

May 16th, 2012 Leave a comment Go to comments

VW Passat

* See the Top 20 best-selling brands by clicking on the title! Many thanks to DC *

We continue on our series of tiny European countries! After Andorra and Liechtenstein, once again thanks to DC I am able to add San Marino to the list! San Marino is also (very) romantically called the Most Serene Republic of San Marino, is a 61 square kilometres enclave surrounded by Italy and is home to 30,000 inhabitants. In 2011, 1,545 cars were registered in San Marino, down 5% on 2010 and over the first 3 months of 2012 401 cars found a buyer.

Audi A4

Even though it is right in the middle of Italy, Fiat is not the best-selling brand in the country: Volkswagen dominates by far, in 2011 it held a 15.2% market share with 235 sales but over Q1 2012 its share shot up to 23.4% or roughly 1 car in 4 thanks to 94 units sold. #2 in 2011 with 12.6% share, Fiat is down to #3 this year at a meagre 9.2%, passed by Audi with 59 sales and 14.7% up from 12.3% in 2011. Excellent performance of Suzuki at #4 with 25 units and 6.2% followed by Opel, BMW, Toyota and Renault.

Full Year 2011 and Q1 2012 Top 20 Ranking Tables below.

San Marino Q1 2012:

Pos Model Q1 2012 % 2011 % Pos
1 Volkswagen 94 23.4% 235 15.2% 1
2 Audi 59 14.7% 190 12.3% 3
3 Fiat 37 9.2% 195 12.6% 2
4 Suzuki 25 6.2% 115 7.4% 4
5 Opel 18 4.5% 85 5.5% 5
6 BMW 16 4.0% 78 5.0% 6
7 Toyota/Lexus 16 4.0% 63 4.1% 8
8 Renault 16 4.0% 44 2.8% 11
9 Seat 14 3.5% 53 3.4% 10
10 Mercedes 10 2.5% 54 3.5% 9
11 Citroen 10 2.5% 28 1.8% 15
12 Ford 9 2.2% 75 4.9% 7
13 Land Rover 8 2.0% 20 1.3% 17
14 Nissan 7 1.7% 31 2.0% 13
15 Hyundai 6 1.5% 13 0.8% 21
16 Mitsubishi 5 1.2% 29 1.9% 14
17 Peugeot 5 1.2% 26 1.7% 16
18 Volvo 5 1.2% 11 0.7% 23
19 Alfa Romeo 4 1.0% 36 2.3% 12
20 Lancia 4 1.0% 20 1.3% 18

Source: www.statistica.sm

Categories: San Marino
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