Home > Japan > Japan February 2012: Toyota Prius at highest ever, Aqua most successful launch in a decade

Japan February 2012: Toyota Prius at highest ever, Aqua most successful launch in a decade

Toyota Aqua

* See the Top 30 best-selling models by clicking on the title! *

Boosted by subsidies on green cars, the Japanese market is up a massive 33% year-on-year in February and the Top 4 models see progressions of at least 48% year-on-year. The Toyota Prius beats its monthly record that dated from March 2010 with an enormous 35,875 sales, up 88% on February 2011. It is followed by the Honda Fit up 48% to 24,973 units.

Toyota Prius Alpha

Last month's newcomer, the Toyota Aqua, reaches new heights in February, breaking the 20,000 monthly units mark as early as for its second full month with 21,951 sales at an excellent third place. The Aqua is now officially the most successful nameplate launch in Japan in at least a decade... The Honda Freed drops to #4 but is up 89% year-on-year, whereas the Toyota Vitz is hit full frontal by the arrival of the Aqua, down 32% to #5.

Previous month: Japan January 2012: Toyota Aqua starts with a splash!

One year ago: Japan February 2011: Prius back to #1, Nissan Leaf in Top 30

Full February 2012 Top 30 Ranking Table below.

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Categories: Japan
  1. April 1st, 2012 at 09:29 | #1

    We should all be tolerant of other people’s cultures.

  2. mangis
    March 15th, 2012 at 23:47 | #2

    top 30 all japanese cars! unique in the automotive world, that home made marques are so unbeatable

    • matgasnier
      March 16th, 2012 at 00:25 | #3

      Hi mangis, just so you know import cars are accounted for by a different organism and are not included in this ranking. In 2011 only the VW Golf managed to rank within the overall Top 30.

  3. Busang
    March 9th, 2012 at 07:32 | #4

    The names Japanese give to cars are silly and almost stupid.

  4. March 8th, 2012 at 21:42 | #5

    The Toyota Crown is an institution in Japan. It´s the ideal car for taxis and public & administrative services. Long live the crown!

  5. Guochang
    March 8th, 2012 at 14:05 | #6

    Mazda performs much better overseas than in Japan!

  6. Carson
    March 8th, 2012 at 01:58 | #7

    Big launch for the Aqua! I wonder can it be sustained. We could see 400k + sales globally this year for Aqua/Prius C/Yaris Hybrid. That would be enough to move it on to the World bestseller list in its launch year. I don’t suppose that happens too often.

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