Cote d’Ivoire (Ivory Coast): A fast evolving market
Great Wall Hover
* You can see the Top 10 best-selling brands by clicking on the title! *
Today Cote d’Ivoire is under the spotlight! 3,380 new cars were sold in Cote d’Ivoire during the first 6 months 2010, up 22% on 2009. The full year figure was expected to hit 7,000 units for the first time since 1994. These are the latest official sales figures I have, so if you have more recent data please make sure to let me know by commenting on this post!
Street scene in Abidjan, Cote d’Ivoire.
The Ivoirian market is evolving quickly: previously dominated by French passenger cars, it has transitioned into an Asian 4WD landscape due to the degradation of the country’s roads. Toyota leads the sales at 16.1% market share and should in all likeliness place the Toyota Hilux at the top of the models ranking, with the Mitsubishi L200 and Nissan Hardbody also strong.
Mitsubishi L200
The latest trend in the Ivoirian car market is the shift towards low-cost 4WDs: the arrival of Chinese brands (8.1% of the market in 2010) is a big factor in this, with the Great Wall Hover already well established. The Dacia Duster has also started extremely well in Cote d’Ivoire. Other popular cars include the Toyota Yaris Sedan, Daca Logan, Hyundai Accent and Peugeot 207.
More commentaries, Top 10 car brands ranking table, street scenes and videos below.
Cote d’Ivoire 6 months 2010 – brands:
| Pos | Brand | 2010 | % |
| 1 | Toyota | 544 | 16.1% |
| 2 | Hyundai | 516 | 15.3% |
| 3 | Mitsubishi | 432 | 12.8% |
| 4 | Nissan | 222 | 6.6% |
| 5 | Kia | 207 | 6.1% |
| 6 | Peugeot | 188 | 5.6% |
| 7 | Isuzu | 165 | 4.9% |
| 8 | Dacia | 148 | 4.4% |
| 9 | Volkswagen | 142 | 4.2% |
| 10 | Great Wall | 129 | 3.8% |
The Taxi market is monopolised by old gen Toyota Corollas, and 2nd hand Mercedes also are very frequent in the streets of Abidjan
Here are a couple of interesting videos of the streets of Abidjan:
Street Scenes in Abidjan, Cote d’Ivoire 2010
Great Wall Hover in Abidjan, Cote d’Ivoire 2010
Source of Ivoirian sales figures and trends: www.educarriere.info, oulmahomet.hautetfort.com
Pictures: www.flickr.com, www.youtube.com, www.che168.com
@Georges
You are absolutely right. These vehicles are adapted to the terrain and real value for money. I urge the Ivorian government to promote new vehicles purchase instead of the old fleet of toyotas! I also think that down the line we will see more buyers fr new vehicles, since the country is picking up pace with the new government working hard.
Could we please have latest data about the new trend in this market?
JMC cote d’ivoire truck and pick up are well known and can often be seen on Abidjan Cote d’ivoire roads since 5 years.The brand gain high share of truck maket.It has best quality price ratio;5 star value commitment for good quality;possibility of direct vehicle financing;engine fuel efficiency for an economic engine consumption of 7L/100KM;durable and reliable;nice looking model and a global partnership with ISUZU technologie.A real price for money vehicle.
Regarding chinese brands JMC brand ranked 2nd in ivory coast among Chinese brans and has 1,2% of market share.I estimate imported vehicles between 5500-6000 units per year.
the cars seen at the right side of the street are all for second hand car salers.
or is all of this car Imported?
Hi Sandeep,
The Brands ranking in the article is official data, so the cars you see in the streets are one-offs new cars. Old Mercedes and BMWs are of course not taken into account in new car sales.
and by Street Scene 1 i see couple of old Mercedes,BMW,Audi’s and a Mini Cooper and a old Jaguar and a Nissan Murano,BMW X5 NEW and old. and a Land Rover Discovery old
how can that the car sales a very low i have see couple of old Mercedes,BMW but also i see the Infiniti FX,BMW X3,BMW 1-Series,Hummer H3