Home > Australia > Australia 1969-1976: Ford catches up on Holden, a Datsun on the podium

Australia 1969-1976: Ford catches up on Holden, a Datsun on the podium

1969 Chrysler Valiant

* See the 1970-1973 yearly brands rankings & many more vintage pictures by clicking on the title! *

Thanks to the help of the State Library of Sydney I have been able to continue searching through old Wheels magazines to share with you the evolution of the Australian car market over the past 60 years. Today we're exploring the 7 years between 1969 and 1976.

1970 Holden

1970 Ford Galaxie LTD

This period saw Holden and Ford get closer, while Chrysler maintained itself in third position at around 10% of the market. Japanese brands get stronger and stronger: Toyota led the pack in 1970 before being passed by Datsun in 1972.

The Datsun 180B is the best-selling Japanese car in Australia over the period.

1970 Toyota Corona Coupe

For the very first time in 1973 models data becomes available: the Holden is #1 with 94,419 sales, ahead of the Ford Falcon at 62,352 units. The Datsun 1200/1600/180B ranks at an excellent third place with 36,723 sales, just above the Holden Torana at 36,366 units.

1971 Honda 1300

1970 Mazda 1200 Coupe

1970 Subaru 1100

The Toyota Corona/Corolla/Celica takes the 5th spot with 34,650 sales, followed by the Ford Cortina/Escort/Capri at 31,828 and the Chrysler Valiant at 31,721. Mazda ranks #9. Other successful Japanese brands over the period include Honda at #11 in 1972. Subarus and Mitsubishis also feature quite regularly on Wheels Magazine at that time.

1971 Renault 12

The Renault 12 won the title of Wheels Car of the Year in 1971 but sales of French models stayed confidential during the period, with Peugeot and Renault adding up to a meagre 1.7% market share in 1972.

Previous 'Japan special' post: Australia 1958-1968: Toyota and Japan’s first export market

Previous general post: Australia 1960-1968: Ford unveils Falcon to challenge Holden

Next post: Australia 1977: Ford Falcon dislodges long-term leader Holden

Full Year 1970, 1971, 1972 Top 10 Brands, 1973 Top 10 Models Ranking Tables below.

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Categories: Australia
  1. David
    March 17th, 2014 at 22:37 | #1

    @Bang Ocit

    You’re going to have to do better with your English because it makes almost no sense at the moment. Are you asking why Indonesians don’t drive the cars in the photos? These cars are 40+ years old… few people anywhere are still driving these things, let alone in Indonesia. Or are you asking why people 40 years ago didn’t drive them in Indonesia?

  2. March 17th, 2014 at 20:58 | #2

    why do Indonesian people rarely have cars like in this picture, but if in a very unique view of all and most of Indonesian people that chose the sports car, and if I had the money wanted to buy a product such as a car picture that you share, thanks for the info love about about cars

  3. David
    July 4th, 2012 at 16:54 | #3

    @Paul
    Paul’s right – we never got that model Bronco here in Australia. We got the Bronco between 1981-1987 (imported from the US but fitted with local engines), but it was very expensive and only sold in limited numbers. I agree that the Bronco was hideous looking until it became based on the F-Series trucks in the 80s!

    • matgasnier
      July 4th, 2012 at 17:30 | #4

      Hey David, Paul,
      The picture of the Bronco was taken during a trial of the model by Wheels Magazine in New South Wales in 1976 and you can see it has a NSW licence plate, so it looks like it did come to Australia albeit potentially in very small numbers? Or maybe only in some States in the manner of Geely nowadays?
      Matt

  4. July 4th, 2012 at 07:34 | #5

    @Paul
    I remember the Bronco 4×4… it was the kind of vehicle taht lasted forever. My uncle had one in Mozambique that turned 300.000 km with no problems and over 100 journeys to South Africa, Namibia, Suaziland, Tanzania, Botswana, Rhodesia… A true 4×4!!!

  5. Paul
    July 3rd, 2012 at 10:22 | #6

    Whats the 76 Bronco doing there? We never saw that piece of ugliness here. I have seen one in the metal and, what were they thinking?

  6. July 3rd, 2012 at 06:50 | #7

    I´d like to point out that these were TRUE CARS!

  7. July 3rd, 2012 at 06:49 | #8

    Thank you very much for this fantastic article Matt!! Very good times to remember with happyness, tenderness and nostalgia… I remember all these cars… make part of my childhood. All of them were sold in Mozambique and South Africa, places were I lived when I was a child. Even the Ford Falcon was sold there as well as Holden Monaro/Torana/Kingswood and Gemini called there Isuzu Gemini or Bellet II.

    • matgasnier
      July 3rd, 2012 at 09:42 | #9

      You’re welcome Miguel, glad you liked it! :)
      cheers
      Matt

  8. July 2nd, 2012 at 18:57 | #10

    Fantastic article, all those old Japanese cars and massive Australian ones, thanks again

    • matgasnier
      July 2nd, 2012 at 19:49 | #11

      Hey Ian, no worries, glad you like it!
      cheers
      Matt

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