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Archive for January, 1970

Brazil 1966-1969: VW Fusca and Kombi dominate

January 19th, 1970 1 comment

The VW Fusca continues to dominate Brazilian car sales and production, constantly progressing over the period to reach a 48% share of all production in 1967, 53% in 1968 when it passes the 100,000 units for the first time at 123,089 and 47% in 1969.

The VW Kombi, in production since the mid-fifties, takes the second spot each year from 1966 to 1968, dropping to 3rd in 1969 with the arrival of the Ford Corcel. The Ford Rural also fares strongly, climbing onto the podium in 1967 and 68.

Full Top 15 Ranking Tables for 1966, 67, 68 and 69 below.

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Categories: Brazil

Sweden 1968-1969: Volvo 140 Series on top

January 14th, 1970 No comments

1969 Volvo 142

* Many thanks to Torbjörn for making this update possible! *

I only have official sales data for the best-selling model in Sweden over the period: the Volvo 140 Series, taking the relay from the Volvo Amazon. Launched in 1967, the Volvo 140 grabbed the pole position in 1968 and kept it for 7 consecutive years.

1,251,374 units of the Volvo 140 were produced over 9 years, a very high number for that time and a record for Volvo then. Meanwhile, Saab’s star model during the period was the ‘old’ 96, produced at 550,000 units between 1960 and 1980.

More info on the Volvo 140 Series here and on the Saab 96 here.

Previous post: Sweden 1966-1967: Volvo Amazon at end of reign, Saab 96 #2

1967-1972 Volvo 140 Swedish sales figures: see ‘Read more’ below the Saab 96 pic.

Saab 96

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Categories: Sweden

Italy 1969: Fiat 500, 850 and 124 on podium

January 9th, 1970 No comments

Fiat 500

* See the Top 30 best-selling models by clicking on the title! Many thanks to Andrea *

Over the first 5 months of 1969, the Fiat 500 is by far the best-selling car in Italy with 161,710 sales. It is followed by the Fiat 850 at 97,187 units, the Fiat 124 with 51,807 sales and the Alfa Romeo Giulia at 26,128 units.

Fiat 124

Italian manufacturer Innocenti sells the English Mini in Italy under its own brand and this model takes the 5th place with 24,145 units sold over the period, ahead of the Fiat 125 at 19,702 sales. The NSU Prinz is the best-selling foreign model at #7.

Autobianchi Bianchina

Autobianchi Primula

Notice the Autobianchi Bianchina at #8 and the Autobianchi Primula at #19. The Fiat 600 is already down to #13, while the Fiat 128 appears for the first time in the Italian ranking at #15. The Citroen DS/ID ranks 19th.

Thanks to the UNRAE team, I can now also share with you a Top 20 brands ranking for 1969 (click on ‘Read more’ to see it).

Previous post: Italy 1964-1968: Fiat 500 takes the relay

Next post: Italy 1970-1971: Fiat 500 leads, Fiat 128 up to 2nd place

Full 5 months 1969 Top 30 Ranking Table below.

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Categories: Italy

Norway 1968-1969: Beetle, Cortina and Kadett on podium

January 3rd, 1970 No comments

The 100,000th VW Beetle sold in Norway

* See the Top 10 best-selling models by clicking on the title! Many thanks to Rene *

While in 1968 the Norwegian car market gains only 0.1% to 65,229 registrations, in 1969 it shoots up by a huge 51% to 98,529 units! It will go back down to around 70,000 units the following year so it is fair to assume that ’69 figures must have been influenced by a major legislation change like a tax hike put in place on January 1, 1970. If you have any more info about this please get in touch by commenting on this article.

The VW Beetle keeps a comfortable lead in both years, selling 11,309 units at 17.3% in ’68 and 16,699 at 17.2% in ’69, both figures being by far the highest annual sales figures ever delivered by any model in Norway so far. In fact the podium stays unchanged over the period: the Ford Cortina is #2 with 8.4% then 7% and the Opel Kadett is #3 with 6.8% then 6.1%. The Ford Escort appears for the first time in the Norwegian Top 10 in ’68 at #7 and ranks #6 in ’69.

Previous post: Norway 1965-1967: Beetle, Ford Cortina and Volvo Amazon shine

Next post: Norway 1970: Last year at #1 for the VW Beetle, the Japanese land

Full Year 1968 and 1969 Top 10 Ranking Tables below.

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Categories: Norway