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Italy 1964-1968: Fiat 500 takes the relay

January 9th, 1969 Leave a comment Go to comments

Fiat 500

* See the Top 6 best-selling models and Top 20 brands by clicking on the title! *

* Many thanks to Andrea and Max for making this post possible! *

The Fiat 500 launched in 1957, two years after the 600, but for 7 years it sold less than its bigger sister, only taking the lead of Italian car sales in 1964. It would then stay on top for 8 years.

Fiat 850

Fiat 1500

In 1965 the Fiat 500 is followed by the Fiat 850, Fiat 1300/1500, Alfa Romeo Giulia, Lancia Fulvia and Fiat 600. The Ford Taunus is the best-selling foreign model. If you have more detailed info about car sales in Italy during this period please make sure to get in touch…

Thanks to the team at UNRAE I can now give you a yearly Top 20 best-selling brands. Note the arrival of the first Japanese brand in the country in 1967: Honda sold 5 units that year!

Previous post: Italy 1956-1963: Fiat 600 the people’s favourite

Next post: Italy 1969: Fiat 500, 850 and 124 on podium

1965 Top 6 models & 1964-1968 Top 20 brands Ranking Tables below the Alfa Romeo Giulia pic.

Alfa Romeo Giulia

Italy 1965:

Pos Model
1 Fiat 500
2 Fiat 850
3 Fiat 1300/1500
4 Alfa Romeo Giulia
5 Lancia Fulvia
6 Fiat 600

Italy 1964:

Pos Brand Sales % 1963
1 Fiat 583,326 70.3% 1
2 Alfa Romeo 47,131 5.7% 2
3 VW 28,873 3.5% 3
4 Autobianchi 27,079 3.3% 4
5 Opel 25,912 3.1% 9
6 Innocenti 21,282 2.6% 7
7 Simca 21,121 2.5% 5
8 Lancia 19,581 2.4% 6
9 NSU Prinz 12,581 1.5% 10
10 Ford UK 9,306 1.1% 8
11 Ford Germany 8,887 1.1% 11
12 Renault 5,855 0.7% 12
13 BMW 3,047 0.4% 14
14 Citroen 3,003 0.4% 13
15 Peugeot 1,493 0.2% 15
16 Mercedes Benz 1,344 0.2% 16
17 Triumph 1,011 0.1% 18
18 Auto Union-DKW 900 0.1% 17
19 DAF 701 0.1% 20
20 Vauxhall-Bedford 658 0.1% n/a

Italy 1965:

Pos Brand Sales % 1964
1 Fiat 655,035 73.9% 1
2 Alfa Romeo 48,513 5.5% 2
3 Lancia 29,503 3.3% 8
4 Autobianchi 24,406 2.8% 4
5 Opel 22,176 2.5% 5
6 Innocenti 21,986 2.5% 6
7 Simca 19,307 2.2% 7
8 VW 15,570 1.8% 3
9 NSU Prinz 10,850 1.2% 9
10 Ford Germany 6,906 0.8% 11
11 Renault 6,858 0.8% 12
12 Ford UK 5,838 0.7% 10
13 Osi – Ford 2,557 0.3% n/a
14 Citroen-Panhard 2,490 0.3% 14
15 Morris 2,433 0.3% n/a
16 Peugeot 1,883 0.2% 15
17 BMW 1,635 0.2% 13
18 Mercedes Benz 1,528 0.2% 16
19 Abarth 955 0.1% n/a
20 DAF 901 0.1% 19

Italy 1966:

Pos Brand Sales % 1965
1 Fiat 752,561 74.1% 1
2 Alfa Romeo 49,234 4.9% 2
3 Innocenti 35,181 3.5% 6
4 Lancia 32,144 3.2% 3
5 Autobianchi 29,361 2.9% 4
6 Opel 24,343 2.4% 5
7 Simca 21,210 2.1% 7
8 Renault 15,125 1.5% 11
9 NSU Prinz 13,363 1.3% 9
10 VW 11,866 1.2% 8
11 Ford Germany 5,849 0.6% 10
12 Osi – Ford 4,220 0.4% 13
13 Mercedes Benz 3,273 0.3% 18
14 Citroen-Panhard 2,690 0.3% 14
15 Peugeot 2,541 0.3% 16
16 Ford UK 2,363 0.2% 12
17 BMW 1,926 0.2% 17
18 DAF 1,189 0.1% 20
19 Porsche 842 0.1% 24
20 Morris 822 0.1% 15

Italy 1967:

Pos Brand Sales % 1966
1 Fiat 850,929 73.2% 1
2 Alfa Romeo 53,962 4.6% 2
3 Innocenti 45,067 3.9% 3
4 Lancia 36,141 3.1% 4
5 Autobianchi 30,229 2.6% 5
6 NSU Prinz 27,749 2.4% 9
7 Simca 27,122 2.3% 7
8 Opel 23,379 2.0% 6
9 Renault 18,826 1.6% 8
10 VW 14,454 1.2% 10
11 Ford Germany 8,967 0.8% 11
12 Citroen 4,491 0.4% 14
13 Mercedes Benz 3,458 0.3% 13
14 Peugeot 2,829 0.2% 15
15 BMW 2,822 0.2% 17
16 Ford UK 2,527 0.2% 16
17 Osi – Ford 2,032 0.2% 12
18 DAF 1,863 0.2% 18
19 Porsche 807 0.1% 19
20 Auto Union-DKW 604 0.1% 22

Italy 1968:

Pos Brand Sales % 1967
1 Fiat 791,574 67.8% 1
2 Alfa Romeo 65,743 5.6% 2
3 Innocenti 51,471 4.4% 3
4 Autobianchi 45,106 3.9% 5
5 NSU Prinz 39,508 3.4% 6
6 Lancia 33,769 2.9% 4
7 Opel 31,281 2.7% 8
8 Simca 30,805 2.6% 7
9 Renault 20,169 1.7% 9
10 VW 15,024 1.3% 10
11 Ford Germany 12,667 1.1% 11
12 Citroen 8,749 0.7% 12
13 Mercedes Benz 4,261 0.4% 13
14 BMW 3,729 0.3% 15
15 Peugeot 3,232 0.3% 14
16 DAF 2,132 0.2% 18
17 Auto Union 1,140 0.1% 20
18 Porsche 1,024 0.1% 19
19 Osi – Ford 897 0.1% 17
20 Ford UK 881 0.1% 16

Source: ANFIA, many thanks to the UNRAE team for opening up your archives!

Categories: Italy
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