* Now updated with the Top 200 All-models ranking. Click on title to see *
2015 is the third consecutive year of recession of the Thai new light vehicle market, with a further 10% dropped after -8% in 2013 and -33% in 2014, pulling annual sales from 1.32 million units to just under 800.000 in the space of two years. Thai sales have now bottomed out, with November (+5%) and December (+12%) the first year-on-year gains in 29 months. Despite its first overahaul in a decade, the Toyota Hilux sheds a worrying 17% off its 2014 score to 120.112 deliveries, only 1.390 more than the Isuzu D-Max (-8%). In December, the D-Max even slaughtered the Hilux at 16.841 sales vs. 9.902.
The Toyota Yaris remains the best-selling passenger car in the country despite freefalling (-31%) at a similar rate as its two pursuants, the Toyota Vios (-26%) and Honda City (-25%). The Thai market structure is moving towards a lot more SUVs – in line with a worldwide trend: the Toyota Fortuner is boosted up 54% by the new generation launched in July, reaching a best-ever 6.671 sales in December when it ranked #3 overall and the Honda HR-V lands at a spectacular 7th place for its first full year in market, peaking at #4 in June.
But the most impressive result is without a doubt delivered by the Mitsubishi Pajero Sport, whose previous generation was never a hit, but suddenly surged to third place overall and 7% market share in November, the highest share hit by a passenger car since Thailand became the pickup factory of the world. Far from being a fluke, the Pajero Sport confirmed this exceptional score in December with a record 5.465 sales and 5.5% share. Other great performers this year include the Mazda2 up 3-fold to #13 thanks to the launch of the sedan variant, the Nissan X-Trail up to #24 and Ford Everest up to #28.
The Suzuki Ciaz is the best-selling all-new nameplate for the year but fails to really make a mark at #34 and 3.683 sales. The brand event of the year in Thailand is the settling in of Chinese carmaker MG, now assembling locally. Its MG3 lands at #37 with 3.204 sales, the MG6 remains discreet at #76 and 335 units but the MG5 launchd in November is already knocking on the Top 40’s door in December.
Brands data and analysis will be uploaded when made available.
Previous year: Thailand Full Year 2014: Toyota Hilux leads, Yaris on podium
Two years ago: Thailand Full Year 2013: Toyota, Isuzu and Honda on podium
Full Year 2015 Top 200 All-models vs. Full 2014 figures below.
Full December 2015 Top 50 models Ranking Table below.