* See the Top 63 brands and Top 355 models by clicking on the title *
Full European data is now available with the usual delay, so we are able to analyse continent-wide trends beyond the Top 20 brands and models we shared a short while ago. Jeep turns out to be the best-peforming brand in Europe this year with sales up 116% to 87.338 mainly due to the first full year of sales for the Jeep Renegade (+600% to #85). Ssangyong gains 74% thanks to the Tivoli, Tesla and Smart are both up 72%, Cadillac up 59%, Mahindra up 50%, Lamborghini up 42%, Infiniti up 38%, MG up 36%, Jaguar up 37% and Mitsubishi up 31%. On the other hand, only one manufacturer in the Top 25 loses ground year-o-year: Honda (-1%), and three in the Top 30: DS (-12%), Lancia (-12%) and Alfa Romeo (-4%). Logically as the brand got discontinued across the continent, Chevrolet is the worst offender with sales down 93%, followed buy Chrysler (-90%) and Great Wall (-69%).
In the models ranking, beyond the familiar Top 20 let’s notice the Mini hach up 44% and 16 spots to #26 and the VW Golf Sportsvan up 61% to end its first full year inside the Top 40 with a six-digit sales figure at #39 and 103.637. The Renault Twingo (+18%), Audi A6 (+14%), Hyundai i30 (+10%) and Toyota Aygo (+25%) also cross the symbolic #50 mark whereas the BMW 2 Series Active/Gran Tourer, without a doubt one of the biggest success story of the year, stops just 122 units short off a Top 50 ranking at #51 and 86.087 units, up 7-fold on its initial result in 2014. Notice also the Nissan X-Trail up 147% to #113, the Ford Ecosport up 208% to #114, Smart Forfour up 913% to #116, BMW X4 up 114% to #145, Renault Espace up 204% to #153 and the Volvo XC90 up 198% to #155, most above result due either to a first full year of sales or a new generation.
The most popular newcomer in Europe in 2015 is the Fiat 500X – it did sell a minuscule 135 production units in December 2014, landing at #63 with 74.700 units and boosting even further the success (and profitability) of the 500 family for FCA. The 500X will rank inside the 2016 Top 50 as it peaked at #36 in November 2015. The only other all-new nameplate to make it inside the 2015 European Top 50 is also an SUV: the Renault Kadjar at #94 and 49.153 units, displaying even greater potential with a peak of #30 in December. In fact, all best-selling newcomers this year are SUVs…
The all-new Suzuki Vitara, a huge hit in Eastern Europe notably, lifts the Vitara/Grand Vitara total up 642% to #103 (no split available yet), the Hyundai Tucson returns to the ranking at #119 (but #37 in November and the Land Rover Discovery Sport is a success at #125 – all the while the Evoque is at #89 and unaffected with is great news for JLR. Further down, we fine the Opel Karl/Vauxhall Viva at #132, the Mazda CX-3 at #140, Mercedes GLC at #157, Jaguar XE at #163 and Honda HR-V at #206.
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Full Year 2015 Top 63 brands and Top 355 models vs. Full 2014 figures below.