Fiat Palio in Quatro Rodas, 1996 The VW Gol has been dominating the Brazilian market for nearly 10 years, its reign only interrupted by the Fiat Uno in 1994. However the Fiat Uno is now 13-years old, so Fiat orchestrated its biggest launch in Brazil early in the year when…
1994 VW Gol Thanks to the second generation launched last year, the VW Gol reclaims the title of best-selling car in Brazil in 1995 with 287,443 sales and 22.1% share, up 30% on 1994. The Gol was market leader 8 months out of 12 and peaked at 31,276 sales in…
Big surprise this year: the VW Gol is no longer the best-selling car in Brazil and is replaced on top by the Fiat Uno. The fight was extremely tight and the Uno finishes the year only 486 sales ahead with 221,627 units vs. 221,141 for the Gol... This shift can…
In 1993 the VW Gol keeps the leadership of the Brazilian car market with 180,937 sales (+33%). It was on top 10 months out of 12 and peaked at 18,399 units in July. The Fiat Uno takes the 2nd spot with 147,012 sales and an impressive +69% over 1992. It…
VW Gol The VW Gol grabs over 18% of the Brazilian market in 1992 with 135,668 sales, ahead of the Fiat Uno at 86,898 sales and the Chevrolet Monza at 53,505 units. In fact the podium has stayed unchanged for the last 3 years, with the Gol delivering 102,204 units…
VW Gol Launched in 1980, the VW Gol had to wait until its first restyling in 1987 to take the lead of Brazilian car sales. This is the start of 23 years atop the rankings... Over 5 million units of the VW Gol would be produced in 30 years! The…
I could not access detailed car sales figures for Brazil over the period, only a Chevrolet Monza advertisement in Quatro Rodas celebrating 2 years of domination over the Brazilian market in 1984 and 1985. The Monza sold 70,577 units in 1984 and 75,240 in 1985, and in all likeliness it…
Chevrolet Chevette and Fiat 147 The Fiat 147 is the best selling car in Brazil for the third consecutive year, with 105,779 units produced in 1983. The Chevrolet Chevette, boosted by its facelift, is #2 with 80,047 units and the VW Gol is slowly but surely continuing its progression (it…
Fiat 147 1982 is the second year the Fiat 147 leads Brazilian car sales and the first year over 100,000 units of the model were produced, at 110,336. The Fiat 147 has established a comfortable margin over all other models produced in the country. The VW Voyage, a 3-door sedan…
Fiat 147, Chevrolet Chevette and VW Gol * Many thanks to Marcelo de Vasconcellos for the Quatro Rodas tip! * In 1981 and for the first time in almost 30 years, the best selling car in Brazil in not a Volkswagen... The title goes to the Fiat 147, helped by this…
VW Brasilia VW Fusca production in Brazil peaked at over 250,000 units in 1972 but has been slowing down since. In 1977, the drop accelerates to -22% at 161,004 units or 166,828 sales. This puts the Fusca's best selling car title under threat by another VW star: the Brasilia. In…
The VW Fusca dominates Brazilian production and sales over the period with a very comfortable margin at 229,273 units in 1974 (-3%), 217,896 in 75 (-5%) and 206,098 in 76 (-5%). VW Brasilia Launched in 1973, the VW Brasilia was developed uniquely for the Brazilian consumer, and it is an…
Topping off over 10 years of constant progression, the VW Fusca reaches what remains its highest production volume ever in Brazil in 1972 at 252,209 units. It then drops 6% in 1973 at 237,509. The Fusca claims 40% of the total Brazilian production in 1970, up to 45% in 1972…
The VW Fusca continues to dominate Brazilian car sales and production, constantly progressing over the period to reach a 48% share of all production in 1967, 53% in 1968 when it passes the 100,000 units for the first time at 123,089 and 47% in 1969. The VW Kombi, in production…
The oldest production figures published by Quatro Rodas date back to 1962, when the VW Fusca led the way with 38,259 units before becoming the first car to be produced at over 50,000 units a year in Brazil in 1964 (51,755). Aero Willys This period sees the success in Brazil…