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Saudi Arabia 1st Half 2018: Market sinks 25%, women a glimmer of hope

The Toyota Camry is headed towards a second consecutive annual win in Saudi Arabia.

* See the Top 42 All-brands and Top 50 models by clicking on the title *

Consult 28 years worth of Saudi Arabian Historical Data here

The largest market in the Gulf Cooperation Council region, the Saudi Arabian new car market is in the middle of an unprecedented collapse: after falling 17% in 2016 and 22% in 2017, deliveries plunge another 25% halfway through 2018 to just 190.894 units. Even removing 2017 figures for the VW and BMW Groups – tiny here – to form a comparable set, does not improve that decline. The big question mark now for Saudi Arabia is how much can the arrival on the market of women, able to get a driver’s license from June 24 onwards, help sales recover in 2018? I was asked this very question in two interviews by the Los Angeles Times and the BBC (you can see the BBC.co.uk article here). My answer is, unfortunately, not much if any.

The arrival of women on the Saudi market is unfortunately unlikely to help sales drastically in 2018.

Although Saudi car dealerships are desperate for any additional sales in the current horrendous context and have put all stops to welcome this new clientele with dedicated marketing campaigns, the 3 million Saudi women that will be driving by 2020 according to PwC won’t hit the roads all at once. Instead, the gearing up with be very gradual and the short-term effect on sales should be, at most, minimal. Initially, a lot of new women drivers will be well-heeled car owners that will simply fire their drivers and take the wheel instead, and that means no additional sales. In fact June deliveries, far from indicating a potential positive impact of the arrival of women over the last week of the month, actually show an even more ghastly 41% year-on-year decline to just 28.120 units.

Mazda is the only Top 10 carmaker in positive at +34%. The Mazda6 ranks 8th overall.

In this troubled context, brand leader Toyota follows the market with a 25% drop to keep its share above 31%, now more than double Hyundai (-41%) freefalling to 15% vs. 18.9% a year ago. Nissan (-21%) manages to improve slightly to 7.5% while Mazda soars 34% to post the only year-on-year gain in the Top 10, up four spots to #4. Honda (-6%), Chevrolet (-12%) and Ford (-13%) also resist whereas Kia (-47%), Renault (-39%) and Isuzu (-34%) crumble. Just outside the Top 10, Mitsubishi posts a staggering 184% year-on-year uplift thanks to two new launches (see further down), up 4 ranks to #11, with Ram (+391%), McLaren (+100%), Cadillac (+17%) and Maserati (+16%) also impressive. In a risky environment, Chinese MG has achieved a successful launch in Saudi Arabia, landing directly at #15 with just under 1.800 sales and 0.9% share.

The Mitsubishi Attrage is the most popular new launch in Saudi Arabia, helping the brand up 184%.

Over in the models ranking, the Toyota Camry (-36%) manages to hold onto the top spot despite a painful dive, it is now followed by the Toyota Hilux (-7%) up two ranks and the Hyundai Sonata (+1%) up three. The Hyundai Accent (-51%) and Elantra (-38%) all fall faster than the market but remain in the Top 5 where there is now 3 Hyundais vs. 2 Toyotas. The Japanese carmakers compensates by placing the Corolla (-40%) and Yaris (-18%) just below. The Mazda6 (-6%) is up two ranks to #8 and the Isuzu TF (-6%) breaks into the Top 10. Notice also the Nissan Navara (+117%), Chevrolet Spark (+69%) and Mazda CX-9 (+98%), while the Mitsubishi Attrage (#23) is the best-selling recent launch (<12 months) above the Mazda CX-5 (#50), MG360 (#55), Mazda CX-3 (#67), MG ZS (#71), MG RX5 (#73), Mitsubishi Mirage (#87), Geely Emgrand GS (#90) and Toyota Rush (#93).

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Previous post: Saudi Arabia Full Year 2017: Toyota Camry leads for the first time this decade

One year ago: Saudi Arabia First Half 2017: Toyota Camry leads, Renault Koleos smashes in

Full H1 2018 Top 42 All-brands and Top 50 models vs. Full H1 2017 figures below.

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Saudi Arabia Full Year 2017: Toyota Camry leads for first time this decade

 The Toyota Camry is the best-selling vehicle in Saudi Arabia for the first time this decade.

* See the Top 40 All-brands and Top 50 models by clicking on the title *

Consult 28 years worth of Saudi Arabian Historical Data here

New car sales in Saudi Arabia, by far the largest market in the Middle-East, are down a harsh 22.3% year-on-year in 2017 to 536.767 registrations. However the Saudi new car market may be about to get a boost this year. 2017 was indeed marked by the change in the law that will authorise Saudi women to drive cars from June 2018 onwards, and the likelihood is that this change will have an impact on new car sales in the country. Our local correspondent however warns that the positive effect, although real, will be seen in the longer term after a possible initial spike as a lot of marketing dollars and cash incentives will be spent to capitalise on this new opportunity. The more immediate effect will be hired expat drivers’ jobs being slowly phased out, and well-off Saudi women taking the wheel of an already owned car rather than each and every one buying a new car. Robust sales will also depend on how fast driving schools will set up ladies specific classes to process the demand and how quickly women holding a EU or US driving license will be able to convert them into Saudi licenses. So stay tuned in 2018 for a potential uplift in Saudi Arabia.

Saudi women will be able to drive from June 2018.

In 2017 though, the picture isn’t jolly at all. Brand leader Toyota exactly follows the market at -22% to keep its share unchanged at 31.7% but immediate followers Hyundai (-34%), Nissan (-35%) and Kia (-27%) all fall faster than the market and as a result lose significant share: from 23.9% in 2016 to 20.3% in the case of Hyundai. Chevrolet (-15%) and Isuzu (-19%) manage to see their share edge up but the best performer in the Top 10 is by far Renault, going completely against the grain with a 57% surge lifting the French carmaker to #7 overall. Honda (+18%) is the only other brand to gain ground in the Top 10 whole Ram (+357%), Jeep (+222%), Aston Martin (+71%), Land Rover (+62%), Dodge (+61%), Chrysler (+25%) and BMW (+13%) post the largest increases further down.

The all-new Koleos and Talisman propel Renault up 57% in Saudi Arabia.

Model-wise, the Toyota Camry snaps the pole position for the first time this decade thanks to sales skidding down just 2% to 6.5% share, a comfortable 3.000 unit-advantage over the Toyota Hilux (-30%) remaining in 2nd place. The Hyundai Sonata (-6%) leaps up three spots to #3 overall this year while the Hyundai Accent, leader in 2016, tumbles down 44% to #4 ahead of the Hyundai Elantra (-37%) and Toyota Corolla (-33%) also both freefalling. The Mazda6 is the only Top 10 nameplate to post a significant volume gain, up 8% to #8. Outside the Top 10, the Honda Accord soars 26% and 9 spots to #11, but the heroes of the year are French: the Renault Koleos (#16) and Talisman (#20) both storm into the Saudi Top 20 for their first full year in market. The Genesis G80 is the best-selling all-new launch for 2017, followed by the Geely X7 Sport (#106) and Nissan Kicks (#107).

2005-2017 All-Make and All-Models monthly data available, as well as 1990-2004 All-Make and All-Models annual data. Contact us here for more details

Previous post: Saudi Arabia November 2017: Toyota Yaris leads in market down 20.5%

Previous year: Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

Two years ago: Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

Full Year 2017 Top 40 All-brands and Top 50 models vs. Full Year 2016 figures below.

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Saudi Arabia November 2017: Toyota Yaris leads in market down 20.5%

The Toyota Yaris is the best-selling vehicle in Saudi Arabia this month. Picture drivearabia.com

* See the Top 35 All-brands and Top 50 models by clicking on the title *

The Saudi new car market continues to struggle this year with November sales down another 20.5% year-on-year to 45.898 registrations, leading to a year-to-date volume down 23.8% to 481.822. Toyota is ultra dominant once again, selling exactly one in every three new cars in the country in November (33.2% share) despite following the market at -21% on November 2016. Its next three followers all endure much steeper falls: Hyundai is down 32% but posts a strong 21.2% share (20.4% YTD), Kia is down 33% to 6.4% and Nissan down 39% to 5.5% vs. 6.8% so far this year. Reversely, Ford (+12%), Mazda (+13%), Isuzu (+17%) and most impressively Honda (+119%) all gain ground inside the Top 10. Below, notice MG (+35%), Lexus (+37%), Land Rover (+50%), Peugeot (+65%), Jaguar (+111%), Cadillac and Mitsubishi (both at +164%) all posting spectacular gains.

Saudi Honda Accord sales are up 145% in November. Picture yallamotor.com

Model-wise, it’s a surprise on top with the Toyota Yaris taking the lead thanks to deliveries up 52% to 9% share vs. 4.1% and #7 year-to-date. It is followed this month by the Hyundai Sonata (-12%) and Toyota Hilux (-50%), ahead of the Toyota Corolla (-39%), Hyundai Accent (-61%) and Hyundai Elantra (-42%), all falling faster than the market. Leader year-to-date, the Toyota Camry tumbles down 56% to #9. The Mazda6 (+14%) and Honda Accord (+145%) are the only two other nameplates gaining ground in the Top 10. Other great performers this month include the Renault Koleos (#14), Nissan Navara (#20), Ford Figo (#24) and Mitsubishi Lancer EX (#31).

Saudi Arabia 2005-2017 All-Make and All-Models monthly data is available as well as 1990-2004 All-Make and All-Models annual data. Contact us here for more details

Previous post: Saudi Arabia August 2017: Hyundai Sonata #1, Renault up 4-fold

Previous year: Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

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Saudi Arabia August 2017: Hyundai Sonata #1, Renault up 4-fold

Saudi women will be able to drive from June 2018.

* See the Top 37 All-brands and Top 100 models by clicking on the title *

Saudi Arabia 2005-2017 All-Make and All-Models monthly data available. Contact us here for more details

The Saudi new car market, by far the largest in the region, is down a harsh 26% year-on-year in August to 44.542 registrations, matching the year-to-date decline of -27% to 339.944 units. The recent decision by the government to allow women to drive from June next year is good news for local car sales that are likely to get a related boost in 2018. Our local correspondent however warns that the positive effect, although real, will be seen in the longer term after a possible initial spike as a lot of marketing dollars and cash incentives will be spent to capitalise on this new opportunity. The more immediate effect will be hired expat drivers’ jobs being slowly phased out, and well-off Saudi women taking the wheel of an already owned car rather than each and every one buying a new car. Robust sales will also depend on how fast driving schools will set up ladies specific classes to process the demand and how quickly women holding a EU or US driving license will be able to convert them into Saudi licenses.

The Hyundai Sonata is the best-selling vehicle in Saudi Arabia in August.

Saudi best-seller Toyota follows the market at -26% to 33.5% share this month, a full two percentage points higher than its YTD level of 31.5%. Hyundai falls harder at -35% but also lands higher than YTD at 21.1% share vs. 19.5%. Nissan (-32%) and Kia (-43%) also struggle while Renault is the success story of the year with sales up 4-fold (281%) to 4.7% share in 5th place. It ranks 7th year-to-date vs. #10 over the Full Year 2016. Lexus (+1%), Chevrolet (+5%), Dodge (+19%), Mitsubishi (+49%), Land Rover (+61%), BMW (+76%), Chrysler (+81%) and Jeep (+763%) also shine inside the Top 20. Genesis lands at #21.

The Toyota Camry remains the best-seller year-to-date. 

The models ranking is once again the theatre of a significant reshuffle: boosted by its facelift, the Hyundai Sonata is up 58% to take the leadership in August with a stunning 8.8% share vs. 4.7% and 5th place year-to-date. The Toyota Camry (-10%) is knocked down to 2nd place but comfortably holds onto the YTD pole position with 8.4% share and sales up a robust 25%. The Toyota Hilux completes the podium but drops 33%, in line with its 35% YTD decline, distancing the Hyundai Accent (-50% vs. -41% YTD) and Elantra (-53% vs. -45% YTD) both continuing to implode. The Nissan Sunny (+11%) and Mazda6 (+8%) are the only two additional nameplates to gain ground in the Top 10.

The Renault Talisman ranks #12 in Saudi Arabia this month. 

Other great performers near the top of the ranking include the Toyota Land Cruiser up 57%, the Chevrolet Tahoe up 106%, the Toyota Land Cruiser Pickup up 116% and the Nissan Navara up 10-fold on its August 2016 score. Responsible for the exceptional year of French manufacturer Renault, the Talisman and Koleos are the two most popular recent launches in the country (<12 months). The former ranks #12 in August with 2% share vs. #19 and 1.6% YTD while the latter is 16th this month after peaking at #4 in June. It ranks #17 so far in 2017. The next best-selling newcomers are the Genesis G80 at #66, the Geely Emgrand GT at #73 and the Ram 1200 at #95.

Previous post: Saudi Arabia First Half 2017: Toyota Camry leads, Renault Koleos smashes in

One year ago: Saudi Arabia January-July 2016: Hyundai Accent and Elantra take charge

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Saudi Arabia First Half 2017: Camry leads, Renault Koleos smashes in

The Renault Koleos hit the bullseye in Saudi Arabia: #4 overall in June! 

* See the Top 43 All-brands and Top 100 models by clicking on the title *

Consult over 10 years worth of Saudi Arabia Historical Data here

All-Make and All-Models monthly data available. Contact us here for more details

By far the largest market in the Middle-Eastern region, Saudi Arabia also post the 2nd largest decline over the First Half of 2017 at -28% to 255.845 units, that’s almost 100.000 sales less than over the same period in 2016. Only Bahrain does worse at -34%. Market leader Toyota manages to drop slightly slower than the market at -25%, resulting in a market share improving by one percentage point to 31%. Hyundai (-42%) and Nissan (-33%) on the other hand see their share thaw while Kia and Chevrolet (-24%) improve slightly. There are only two manufacturers gaining ground in the Top 10: Renault is up a spectacular 135% and three spots to #7 overall and Honda is up 29% to break into the Top 10 at #10. Below, BMW (+34%), Land Rover (+47%), Fiat (+94%), Ram (+113%), Dodge (+120%), Chrysler (+337%) and Jeep (+825%) all show great results. Genesis appears at #23.

The Toyota Camry leads the Saudi Arabian market… awaiting the 2018 model pictured above.

In the models ranking, the Toyota Camry leaps up 27% and four spots on the same period in 2016 to land in pole position with 8.1% share, dislodging the Hyundai Accent (-37%), #1 over the Full Year 2016. The Toyota Corolla (-33%), Hilux (-28%), Hyundai Elantra (-44%), Sonata (-40%) and Toyota Yaris (-39%) all freefall. The Nissan Sunny on the other hand is up 41% and 9 ranks to #8 and the Honda Accord up 47% and 11 spots to #14. Further down, French carmaker Renault really justifies its sizeable jump: it places the two most popular newcomers both inside the Top 10: the all-new Koleos ranks 16th but was up to an incredible 4th place overall in June with 2.827 sales below just the Toyota Camry (4.067), Hyundai Accent (4.022) and Toyota Hilux (3.176)… The Renault Talisman arrives at #18 and the Captur is up 231% to #23.

Previous post: Saudi Arabia January-April 2017: Toyota Camry takes the lead

Previous year: Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

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Saudi Arabia January-April 2017: Toyota Camry takes the lead

The Toyota Camry is the best-selling nameplate in Saudi Arabia so far in 2017.

* See the Top 40 brands and Top 200 models by clicking on the title *

After dropping 21% during the same period a year ago, the Saudi Arabian new vehicle market plunges another 30% over the first four months of 2017 to just 158.690 units. Toyota follows the market at -30% and sees its share thaw slightly to 30.2% but Hyundai loses four percentage points of market share to 18.5% due to a 43% drop. Kia improves to 7.9% thanks to sales down ‘just’ 18%, overtaking Nissan down 33% to 7.7%. Isuzu (-27%) rounds up the Top 5 again, while Chevrolet (-32%) and Mazda (-16%) take advantage of Ford’s freefall (-52%) to gain one spot each to #6 and #7 respectively. The best performances in the Top 10 are delivered by Honda (+33%) and Renault (+41%) going against the grain to post significant gains. Further down, Dodge (+204%), Jeep returning to market (+1172%), Land Rover (+27%), BMW (+72%) and Chrysler (+439%) all impress while Genesis lands at #23. You can even your window tinting sydney in your car from WinTint  so it looks as good as range.

After the Hyundai Accent took control last year, we have another leader this year in Saudi Arabia: the Toyota Camry, thanks to a 37% year-on-year surge to almost double its market share to 7.7%. The Hyundai Accent (-39%) is knocked down to 2nd place and 5.7% share, with the Toyota Corolla (-38%) and Hyundai Elantra (-41%) also receding one spot compared to a year ago. The Hyundai Sonata (-25%) gains one ranking to break into the Top 5, meaning there are now three Hyundais in the Top 5 vs. two Toyotas. The Hilux (-46%) and Yaris (-40%) struggle while the Nissan Sunny gains 92% to land in 7th place vs. #17 a year ago. The Mazda6 restrains its fall to -6% and breaks into the Saudi Top 10. Justifying its spectacular jump, Renault has the Captur at #21 (#60 a year ago) and the new Talisman at #31. We have two newcomers in the Top 100: the Genesis G80 at #77 and the Geely X7 Sport at #81.

Previous post: Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

One year ago: Saudi Arabia January-April 2016: Hyundai Accent takes the lead

Full January-April 2017 Top 40 brands and Top 200 models below.

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Saudi Arabia Full Year 2016: First ever crown for Hyundai Accent

Hyundai Accent Saudi Arabia April 2016. Picture courtesy automiddleeastFor the first time, a Hyundai is crowned annual #1 in Saudi Arabia.

* See the Top 45 All-brands and Top 100 models by clicking on the title *

Consult over 10 years worth of Saudi Arabia Historical Data here

New car sales in Saudi Arabia are freefalling down 21% year-on-year in 2016 from 879.704 to 691.114. Toyota falls faster than the market at -29% but retains the pole position with 31.7% share vs. 35.1% a year ago. Reversely, its archenemy in Saudi Arabia, Hyundai, improves from 21% to 23.9% thanks to deliveries down just 11%. Nissan is reborn: up 10% and two spots to #3 and 7.9%, Kia (-12%) remains at #4, Ford (-30%) is down two spots to #6 and Isuzu suffers the most: down 45% and three ranks to #6. Mazda (+4%), Renault (+4%) and Honda (+1%) are the other carmakers in positive territory inside the Top 10, and there are only two left in the entire market Suzuki (+14%) and Ferrari (+2%)… At the other end of the scale, Dodge (-45%), Mitsubishi (-47%), Audi (-51%), Volkswagen (-52%), Lincoln (-56%), Porsche (-59%), Jeep (-81%), Citroen (-90%) and Volvo (-100%) implode.

The Elantra makes is two Hyundais on the 2016 podium in Saudi Arabia. 

The Saudi models ranking is the theatre of a momentous first: for the first time since BSCB Saudi Arabia records began (2005) – and most probably ever – a Hyundai manages to snap the annual pole position: the Accent (replicating a historical win in Russia where it is called Solaris). Thanks to sales down just 5% resulting in a much improved 7.7% market share, the Accent topples the Toyota Hilux (-34%) while the facelifted Elantra makes it two Hyundais on the podium. The Toyota Corolla (-34%) and Camry (-6%) follow, while the Hyundai Sonata (+26%) continues the 2016 fairy tale for the Korean carmaker in Saudi Arabia, lifting 3 spots to #6. Only the Nissan Sunny (+30%) also gains ground inside the Top 10. Just outside, the Mazda6 soars 51% to #11, with the Hyundai Tucson (+2%), Honda Accord (+2%), Nissan Patrol (+7%), Kia Sportage (+10%) and Hyundai Creta (+722%) the next best-selling gainers. The Toyota Prius makes a landing at #73.

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Previous post: Saudi Arabia January-July 2016: Hyundai Accent and Elantra take charge

Previous year: Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

Two years ago: Saudi Arabia Full Year 2014: Toyota Hilux #1, Yaris in Top 5

Full Year 2016 Top 45 All-brands and Top 100 models vs. Full Year 2015 figures below.

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Saudi Arabia January-July 2016: Hyundai Accent & Elantra take charge

hyndai-elantra-saudi-arabia-july-2016-picture-courtesy-saudigazette-com-saThe Hyundai Elantra ranks #2 in Saudi Arabia so far in 2016. 

* See the Top 43 All-brands and Top 306 All-models by clicking on the title *

The Saudi new car market marks a pause in 2016 with sales over the first seven months of the year down an abrupt 17% year-on-year to just 406.860 units. Market leader Toyota falls even faster at -27% to 124.390 deliveries, resulting in a reduced 30.6% market share vs. 34.8% a year ago. Reversely, Hyundai (-2%) goes from 20% last year to 23.8% in 2016 and Nissan (-4%) from 6.8% to 7.9%. Inside the Top 10, Isuzu (-34%) and Ford (-21%) lose share but GMC (-3%), Chevrolet (+5%) and, spectacularly, Mazda (+47%) gain some. Outside the Top 10, only Infiniti (+1%), Renault (+8%) and Suzuki (+24%) gain ground year-on-year.

mazda6-saudi-arabia-july-2016-picture-courtesy-haraj-com-saThe Mazda6 (+234%) almost breaks into the YTD Saudi Top 10. 

Model-wise, the Hyundai Accent holds onto its newfound leadership thanks to sales down just 7% to 29.971 but the surprise is the 2nd place of the Hyundai Elantra (-17%), overtaking the Toyota Hilux (-38%) – market leader over the Full Year 2015 – and giving the Korean manufacturer a majestic 1-2. The Toyota Corolla (-22%) and Camry (-12%) complete the Top 5 while the Hyundai Sonata is up 38% to land at a brilliant 6th place with 16.902 sales. The other big surprise so far in 2016 in Saudi Arabia is the taking off of the Mazda6, up 234% on the same period last year to stop just 600 sales short of a spectacular Top 10 ranking (#11). Let’s also notice the Hyundai Tucson (+28%), Kia Optima (+22%), Ford Taurus (+16%) and Nissan Patrol (+12%) all managing double-digit year-on-year gains inside the Top 20. The Hyundai Creta (#45) is the most popular newcomer.

Previous post: Saudi Arabia January-April 2016: Hyundai Accent takes the lead

Previous year: Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

Full January-July 2016 Top 43 All-brands and Top 306 All-models below.

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Saudi Arabia January-April 2016: Hyundai Accent takes the lead

Hyundai Accent Saudi Arabia April 2016. Picture courtesy automiddleeastThe Hyundai Accent is the most popular vehicle in Saudi Arabia so far in 2016. 

* See the Top 40 All-brands and Top 294 All-models by clicking on the title *

New light vehicle sales in Saudi Arabia are down a worrying 21% year-on-year over the first four months of 2016 to 225.646 units. Toyota falls 30% and drops almost 4 percentage points of market share but remains ultra-dominant at 30.5% of the market and 68.810 sales, yet Hyundai is up to 22.7% share thanks to deliveries down just 7% to 51.126. Nissan (-20%), Kia (-13%), Isuzu (-27%) and Ford (-18%) follow. Chevrolet is up 0.4% and gains one percentage point of share to 4.9% in 7h place. Mazda (+35%), Renault (+16%), Suzuki (+55%), Land Rover (+16%) and Infiniti (+11%) impress.

Hyundai Sonata Saudi Arabia April 2016. Picture courtesy karage.tvThe new model lifts the Hyundai Sonata up 37% to #6. 

The Saudi models ranking undergoes a complete reshuffle: leader in 2015, the Toyota Hilux is down 39% to #4 as it transitions to the new generation. Instead, the Hyundai Accent gains two spots and takes the overall lead despite dropping 19% to 14.806 units. The Toyota Corolla (-27%) is also up two ranks to #2 and the Hyundai Elantra (-25%) is down one to #3. Note the percentage change are year-on-year while the position changes are compared to the Full Year 2015 ranking. The Hyundai Sonata is up a fantastic 37% to leap up to #6, the Mazda6 is up 231% to #11, the Kia Optima up 25% to #15 and the Ford Taurus up 23% to #19. Among new launches, the Hyundai Creta ranks #40, the Chevrolet Spark #45 and the Ford Figo #52.

Previous post: Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

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Saudi Arabia Full Year 2015: Toyota Hilux and Hyundai Elantra on top

Toyota Hilux Saudi Arabia 2015The Toyota Hilux remains the best-selling nameplate in Saudi Arabia.

* See the Top 43 All-brands and Top 345 All-models by clicking on the title *

As opposed to most markets in the region, Saudi Arabia continues to grow in 2015 at +5% to 879.704 registrations. Toyota is still sovereign here of courses but sheds fractions of market share with sales up 3% to 308.492 and 35.1%, followed by Hyundai up a whopping 25% to 184.535 and an outstanding 21% of the market vs. 17.6% a year ago. Isuzu is up 16% to 57.706, bypassing Kia (-8%) and Nissan (-13%) while Ford remains in 6th place despite sales down 2% to 46.715. Mazda delivers the best performance of any Top 20 carmakers with volumes up 85% to land in 8th place. Notice also – in order of sales – Renault up 14%, Mitsubishi up 40%, Jeep up 25%, Cadillac up 29%, Infiniti up 165%, Volkswagen up 44% and Subaru up 111%.

Renault Symbol Saudi Arabia 2015. Picture courtesy arabgt.comSuccessful launch for the Renault Symbol in Saudi Arabia.

In the models ranking, the Toyota Hilux holds onto the pole position, improving its share to 7.9% thanks to sales up 5% to 69.177. However the Hyundai Elantra is catching up fast with volumes up 25% to 61.936 as is the Hyundai Accent up 19% to 55.720, both nameplates overtaking the mighty Toyota Corolla up just 7% to 53.719. The Yaris (-2% and Camry (+10%) make it four Toyotas in the Top 6. The Hyundai Sonata (+44%), Mazda6 (+73%) and Mazda3 (+515%) also shine, and the Renault Symbol (#44) and Captur (#87) lodge very satisfying scores for their first full year in market. The Renault Dokker (#110) is the best-selling newcomer followed by the Hyundai Creta (#120).

Previous post: Saudi Arabia September 2015: Toyota Hilux sovereign

Previous year: Saudi Arabia Full Year 2014: Toyota Hilux #1, Yaris in Top 5

Two years ago: Saudi Arabia Full Year 2013: Toyota Corolla catches up on Hilux

Full Year 2015 Top 43 All-brands and Top 345 All-models vs. Full 2014 figures below.

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