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Hungary: 1993-2017 Historical Data now available

The Suzuki Swift held 23.5% of the Hungarian market in 1999

The direct links to 22 Historical Data post are below.

Today we are extending our Historical coverage of Hungary by 5 years, now going back to 1993 and spanning 25 years. We have added All-brands data from 1993 to 2000. Hungary is a fascinating market that has completely changed its structure over the period. While in 1993 Lada was still the most popular brand, this quickly shifted to Opel from 1994 to 1996. From 1997 up until the 2009 recession that saw the market crumble down by 60%, local producer Suzuki completely obliterated the market and placed one of its nameplate in the annual Hungarian pole position each year except 2003 (Skoda Fabia). The Suzuki Swift held an immense 23.5% market share in 1999, the Wagon R+ led in 2002, the Ignis in 2004 and back to Swift from 2005 to 2008. In 2007, Suzuki even monopolised the Hungarian podium, placing the Swift at #1, SX4 at #2 and Ignis at #3.

The Suzuki Ignis was the Hungarian best-seller in 2003 and 2004

2009 changed everything: the Ford Focus took the lead and kept it in 2010 before being passed by the Skoda Octavia in 2011. The previous generation Opel Astra, renamed Astra Classic, was the best-seller in 2012 but its discontinuation the following year left an open field for the Skoda Octavia to reclaim its throne from 2013 onwards. 2015 marked the first time in seven years that Suzuki had to wait until 2016 marked the first time in eight years a Suzuki was the best-seller in Hungary (the Vitara). The brand also reclaimed its throne that year and kept it in 2017.

Hungary Historical Data:

Note: Only Platinum Members can access the data in the Historical articles before 2017.

Hungary 1993: Last year of reign for Lada

Hungary 1994-1995: Opel best-seller, Suzuki up, Daewoo lands

Hungary 1996: Opel, Suzuki and Daewoo on top

Hungary 1997: Suzuki takes control

Hungary 1998-1999: Suzuki Swift and Opel Astra dominate

Hungary 2000: Suzuki down 12% to 21.1% in record market

Hungary 2002: Suzuki Wagon R+ best-seller

Hungary 2003: Skoda Fabia takes the lead

Hungary 2004: Suzuki Ignis in pole position

Hungary 2005: New generation Suzuki Swift starts with a bang

Hungary 2006: Suzuki celebrates 10 consecutive years at #1

Hungary 2007: Suzuki places 3 models on podium

Hungary 2008: Suzuki Swift and SX4 on top, Splash arrives

Hungary 2009: Ford Focus takes the lead in dire market

Hungary 2010: Ford Focus, Skoda Octavia and Opel Astra on podium

Hungary 2011: Skoda Octavia spreads its wings

Hungary 2012: Previous gen Opel Astra new #1

Hungary 2013: Skoda Octavia reclaims top spot

Hungary 2014: Skoda Octavia #1, Opel Mokka at world best

Hungary 2015: Suzuki Vitara lands at #2 in market up 14%

Hungary 2016: Suzuki resumes domination after 8 year-lull

Hungary 2017: Suzuki and Vitara #1 again, biggest volume since 2008

Hungary April 2018: Suzuki posts first 1-2 in 9 years in market up 38.9%

The Suzuki SX4 S-Cross hits its highest ever ranking in Hungary at #2.

* See the Top 12 best-selling brands and Top 30 models by clicking on the title *

New car sales in Hungary shoot up 38.9% year-on-year in April to 12.056 units, lifting the year-to-date volume up 32.2% to 43.664. Including LCV, the YTD tally is up 30.4% to 50.395 registrations. Brand leader and main local producer Suzuki vastly outperforms its “home” market, soaring 78% to 14% share, distancing Ford (+33%) at 12.2%, Skoda (+30%) at 8%, Opel (+22%) at 7.% and Toyota (+30%) at 7.4%. Inside the Top 10, Kia (+46%), Nissan (+40%) and Volkswagen (+37%) also beat the market while below, Ssangyong (+122%), Hyundai (+84%) and Jaguar (+44%) are among the best performers. Model-wise, the Suzuki Vitara more than doubles its sales year-on-year (+102%), followed by the Suzuki SX4 S-Cross doing even better at +131%. Let’s pause for a minute to notice that it’s the first time since 2009 that Suzuki places two nameplates atop the Hungarian monthly charts. The last year Suzuki monopolised the Top 2 was in 2008 with the Swift and SX4. The Skoda Octavia, Opel Astra and Ford Focus round up the Top 5 with the Dacia Duster back up to #6 and the Kia Sportage up to #9.

Previous month: Hungary March 2018: Suzuki Vitara up 90% in market up 30.9%

One year ago: Hungary April 2017: Suzuki leads, Toyota, Renault shine

Full January-April 2018 Top 12 brands and Top 30 models below.

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Hungary March 2018: Suzuki Vitara up 90% in market up 30.9%

The Suzuki Vitara continues to dominate the Hungarian sales charts.

* See the Top 10 best-selling brands and Top 30 models by clicking on the title *

New car sales in Hungary are up a stunning 30.9% year-on-year in March to 12.748 units, lifting the Q1 volume up 29.8% to 31.609. Brand leader and local producer Suzuki frankly outpaces the market once again with a fantastic 54% uplift in March resulting in a 72% uplift in Q1. Ford (+27%) is back above Skoda (+35%) this month and YTD above Opel (+32%) while Toyota (+27%) overtakes Volkswagen (+18%) to land in 5th place YTD. Renault (+82%) posts the largest year-on-year gain in the Top 10 while Hyundai makes a rare appearance in the Hungarian Top 10 brands. Model-wise, the Suzuki Vitara advances three times faster than the market at +90% to 11.5% share, cementing its YTD leadership at +68% and 9.5%. The Skoda Octavia (+51%), Ford Focus (+183%), Opel Astra (+123%) and Suzuki S-Cross (+61%) follow and all beat the market. Notice also the Hyundai i30 at #10.

For the first time Datahouse and local media outlet autonavigator.hu published details of sales by channel for the Top 10 best-selling models in the country as well as re-export rates. Widespread in Eastern European markets such as Bulgaria and Estonia where car prices are lower than in other parts of the European Union, re-exporting is the practice of purchasing a car as new in a low-price country then immediately export it to other markets in the EU where it is sold at a profit as a 0km used car. Re-exports affect 13% of all new cars sold in Hungary, with the biggest culprits being Jeep (60% re-export), Nissan (43%), Fiat (36%), Ford (28%) and Renault (25%). Therefore the Ford Kuga (#6), Nissan Qashqai (#7), VW Jetta (#9) and Renault Clio (#10) disappear from the Q1 2018 Top 10 when re-exports are deducted, instead the Toyota Auris (#7), C-HR (#8), Opel Corsa (#9) and Skoda Fabia (#10) make their appearance. By channel data also shows the Vitara remains tops with private buyers above the Suzuki S-Cross and Toyota Yaris while the Skoda Octavia is king of fleet (87% of its total sales).

Previous month: Hungary February 2018: Suzuki Vitara and S-Cross beat market up 24.5%

One year ago: Hungary March 2017: Suzuki Vitara, Ford Kuga up in SUV month

Full March 2018 Top 10 brands and models and Q1 2018 Top 30 models below.

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Hungary February 2018: Suzuki Vitara & S-Cross beat market up 24.5%

The Suzuki Vitara holds 8.1% of the Hungarian market in February.

* See the Top 10 best-selling brands and Top 30 models by clicking on the title *

The Hungarian new car market soars 24.5% year-on-year in February to 9.962 registrations, lifting the year-to-date tally up 30.8% to 18.853 units. Suzuki punches way above the market’s weight with a 70% year-on-year surge to 14.9% share, followed by Skoda (+24%), Ford (+31%), Opel (+10%) and Volkswagen (+38%). Kia (+78%) and Nissan (+49%) also beat the market in the Top 10 whereas Dacia is eagerly waiting for the launch of the new Duster but drops an estimated 41% in the meantime. Other great gainers year-to-date include Hyundai (+82%), Peugeot (+74%), Citroen (+49%) and Volvo (+48%).

In the models ranking, the Suzuki Vitara cements its leadership by almost doubling the market growth at +44% to 8.1% share, distancing the Skoda Octavia (+27%) while the Opel Astra is up four spots on January to #3. The Suzuki SX4 S-Cross surges 159% on February 2017 but drops one rank on last month to #4. The Nissan Qashqai is up 4 to #6, the Fiat 500 jumps from outside the January Top 30 directly to #9, the Fiat Ducato is up 13 spots to #10, the Ford Ranger up 17 to #11 while the Skoda Superb leaps up to #16 and the Renault Clio up to #20.

Previous month: Hungary January 2018: Suzuki SX4 S-Cross, Toyota C-HR shine, market up 38.5%

One year ago: Hungary February 2017: Dacia Duster shines in market up 27%

Full February 2018 Top 10 brands and Top 25 models below.

Full YTD 2017 Top 30 models below.

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Hungary January 2018: Suzuki SX4 S-Cross, Toyota C-HR shine, market up 38.5%

The Suzuki SX4 S-Cross ranks 3rd in Hungary in January. 

* NOW UPDATED with the Top 30 models along with Top 10 brands *

The Hungarian new car market starts 2018 with a bang: up 38.5% year-on-year in January to 8.891 registrations. Brands leader Suzuki does vastly better, improving by a stellar 118% on its January 2017 score to snap 14.4% of the market vs. 13% over the FY2017. Skoda also outpaces the market at +57% to 10.3% share vs. 9.1% in 2017. #1 a year ago, Ford is up “just” 22% to fall to #3 overall, distancing Toyota (+55%),  Volkswagen (+31%) and Opel (+34%). Dacia (+6%) and Kia (+18%) under-perform while Mercedes and Nissan break into the Top 10. The Suzuki Vitara, #1 in 2016 and 2017, remains the best-seller in Hungary with sales up 59% to 8.1% share above the Skoda Octavia (+49%) with the Suzuki SX4 S-Cross rounding up the podium. Outstanding performances of the Ford Kuga at #4 (+60%), the VW Jetta in runout mode at #5 vs. #35 in FY2017, the Toyota Auris at #8 vs. #35 in FY2017 and the Toyota C-HR at #9 vs. #26 in FY2017.

Previous post: Hungary Full Year 2017: Suzuki Vitara #1 again, largest volume since 2008

One year ago: Hungary January 2017: Ford up 27% to snap top spot off Suzuki

Full January 2018 Top 10 brands and Top 30 models rankings below.

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Hungary Full Year 2017: Suzuki and Vitara #1 again, biggest volume since 2008

* See the Top 40 All-brands and Top 50 models by clicking on the title *

Consult 20 years worth of Hungarian Historical Data here

Thanks to deliveries soaring 20.4% year-on-year to 116.265, in 2017 the Hungarian new car market post its first six-digit annual volume since 2008 (152.884), a milestone it passed as early as November. If Hungary is well and truly out if recession with 2017 marking its seventh consecutive year of growth, reaching 115% of the volume low of 54.165 units in 2010, we are still almost exactly halfway through to the country’s all-time high of 234.000 units established back in 2004. Considered a local due to its Esztergom factory in the north of the country at the border with Slovakia, Suzuki confirms it is back in the lead of the Hungarian brands charts with a second consecutive win thanks to sales soaring 35% to 13% share. Ford (+19%) and Skoda (+20%) evolve like the market, the latter overtaking Opel (+9%) for third place honours. The rest of the Top 11 is unchanged on 2016 with Toyota (+48%), Dacia (+43%) and Nissan (+25%) outpacing the market. Further down, Alfa Romeo (+296%), Smart (+173%), Porsche (+75%), Mini (+59%), Lexus (+57%), Ssangyong (+47%), Jeep (+42%), Seat (+39%), Maserati (+36%), Mercedes (+36%) and Jaguar (+32%) post the largest gains.

The Dacia Duster is up 48% to #3 (2018 model pictured).

The Suzuki Vitara also signs a second win in a row, beating the market with a 34% surge to 7.6% share. The Skoda Octavia (+16%) remains in 2nd place but sees its share thaw to 5.3%. Excellent performance of the Dacia Duster up 48% despite being in its final year as the first generation of the model, while the Suzuki SX4 S-Cross breaks into the annual Hungarian Top 10 for the first time, more than doubling its sales year-on-year to land at #4, knocking the Ford Focus down to #4. The Ford Kuga leaps another 60% and 8 spots to #7, the Renault Clio is up 29% to #8 and the Nissan Qashqai up 44% to #10. Outside the Top 10, the Renault Megane is up 78% to #19, the Toyota RAV4 up 135% to #21, the Hyundai i30 up 74% to #31 and the Suzuki Baleno up 47% to #38. We welcome the Toyota C-HR at #26, the Suzuki Ignis at #32, VW Tiguan at #37 and Opel Insignia at #43.

Previous post: Hungary November 2017: Skoda and Octavia take control, YTD figure above 100.000 for the first time since 2008

One year ago: Hungary Full Year 2016: Suzuki resumes domination after 8 year-lull

Two years ago: Hungary Full Year 2015: Suzuki Vitara lands at #2 in market up 14%

Full Year 2017 Top 40 All-brands and Top 50 models vs. Full Year 2016 figures below.

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Hungary November 2017: Skoda and Octavia take control, YTD figure above 100.000 units for 1st time since 2008

The Skoda Octavia holds 11.4% of the Hungarian market in October. 

* See the Top 10 best-selling brands and Top 30 models by clicking on the title *

Now updated with the Top 30 models

The Hungarian new car market is up a whopping 30.9% year-on-year in November to 12.368 units, meaning the year-to-date volume is now above 100.000 (up 21.4% to 105.421) for the first time in a full decade. The last time the annual Hungarian sales volume was a six-digit figure was in 2008 (152.884) , the market bottoming out at a paltry 54.165 units in 2010… Local producer Suzuki is not the best-selling carmaker in the country for the first time since January, this honour going to Skoda surging 87% year-on-year and four spots on October to hit a whopping 15.1% market share. This way, Skoda overtakes Opel to rank #3 brand YTD. Suzuki (+21%) follows the market but posts a low 11% share vs. 13% so far in 2017, while both Ford (+39%) and Opel (+45%) markedly improve their share vs. October 2016. Volkswagen (+18%) passes Toyota (+30%) in the YTD rank to return to the 5th place it held over the Full Year 2016. Nissan (+37%) and Kia (+82%) impress.

First appearance of the Audi A3 inside the Hungarian Top 10.

Model-wise, the Skoda Octavia shoots up 120% to take the lead with a gargantuan 11.4% share, accounting for 75% of the brand’s sales in Hungary this month and selling more than all other brands in market. It is the first time since August 2015 that the Octavia dominates the Hungarian sales charts. The Suzuki Vitara is up a feeble 4% to 5.2% share but comfortably holds onto the YTD top spot at 7.4% share vs. 5.4% for the Octavia. The Opel Astra is up 143% to #4, the Suzuki SX4 S-Cross up 98% to #5 and the Ford Focus up 51% to #6. Although down 16% year-on-year, the Renault Clio is up to #7 and finally the Audi A3 makes a very rare appearance – likely to be its first ever – in the Hungarian monthly Top 10 at #9.

Previous month: Hungary October 2017: Four SUVs in Top 5, Suzuki S-Cross up to #3

One year ago: Hungary November 2016: Renault doubles sales in market up 43%

Full November 2017 Top 10 brands and Top 30 models below.

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Hungary October 2017: Four SUVs in Top 5, Suzuki S-Cross up to #3

The Suzuki SX4 S-Cross is up to #3 in Hungary in October. 

* See the Top 10 best-selling brands and Top 30 models by clicking on the title *

The Hungarian new car market flies up 30.4% year-on-year in October to 10.366 registrations, leading to a year-to-date tally up 20.2% to 93.056 units. Market leader Suzuki does even better though with deliveries up a whopping 62% to 14.9% share vs. 13.2% so far this year. Ford (+25%) remains in 2nd place ahead of Volkswagen (+30%), Opel (+32%) and Skoda (+30%) all matching the market. Toyota (+56%), Renault (+72%) and Mercedes (#9) also shine. Model-wise, the Suzuki Vitara jumps up 71% to 8.1% share whereas at #2 the Skoda Octavia is down 1%. The Suzuki SX4 S-Cross steps up onto the podium, cementing its 4th place YTD vs. #11 in 2016. The Dacia Duster is back up to #4 and the Ford Kuga up 4 spots on September to #5, meaning there are four SUVs in the Hungarian Top 5 this month. The Nissan Qashqai (#9) and Hyundai Tucson (#10) make it six in the Top 10. In the YTD Top 30 models ranking, notice the Ford Ranger at #16.

Previous month: Hungary September 2017: Suzuki Vitara up 102% in market up 16.8%

One year ago: Hungary October 2016: Market down for the first time since March 2013

Full October 2017 Top 10 brands and models and Top 30 YTD models below.

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Hungary September 2017: Suzuki Vitara up 102% in market up 16.8%

The Suzuki Vitara holds 8.8% of the Hungarian market in September. 

* See the Top 10 best-selling brands and models by clicking on the title *

The Hungarian new car market is up another whopping 16.8% year-on-year in September to 9.607 units, with the year-to-date tally now up 19.1% to 82.681. Suzuki more than doubles the market growth with a 37% surge to 14.1% share in August, matching its YTD progression to 13% share. Ford (+10%) is back up two spots to the #2 rank it holds year-to-date but with a weaker 9.1% share, and Opel also trails the market at +6% to 8.5% in third place. Toyota on the other hand signs the largest gain in the Top 10 at +47%, with other great gainers including Dacia (+44%), Kia (+39%), Hyundai (+33%) and Renault (+23%). Skoda drops 15% to #6. Model-wise, the Suzuki Vitara more than doubles its sales year-on-year (+102%) to hit a stunning 8.8% market share, distancing the Skoda Octavia (-11%) and Ford Focus (+62%). The Dacia Duster is  up 80% to #6, the Hyundai i30 breaks into the Top 10 at #7 vs. #47 in 2016 and the VW Golf also returns to the Top 10 at #8.

Previous post: Hungary July 2017: Suzuki SX4 S-Cross on podium in market up 15.8%

One year ago: Hungary September 2016: 3 Suzukis in Top 4 for the first time since 2009

Full September 2017 Top 10 models and brands below.

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Hungary July 2017: Suzuki SX4 S-Cross on podium in market up 15.8%

The Suzuki SX4 S-Cross is on the Hungarian podium for the 2nd time ever. Picture autonavigator.hu 

* See the Top 10 best-selling brands and models by clicking on the title *

New car sales in Hungary continue to gallop ahead in July with a splendid 15.8% year-on-year surge to 9.336 registrations, lifting the year-to-date total up 18.7% to 64.138 units. Market leader Suzuki vastly outpaces its “home” market (Suzukis are manufactured in Hungary) with a 40% year-on-year lift to 14.4% share vs. 12.7% year-to-date. Opel (+1%) and Skoda (+18%) both bypass Ford (-10%) while Toyota (+71%) and Dacia (+63%) post the largest year-on-year gains in the Top 10. Nissan (+30%) also shines but slips out of the Top 10 due to the arrival of Hyundai (#8). In the models ranking, the Suzuki Vitara (+32%) and Skoda Octavia (+8%) remain on top and are joined this month on the podium by the Suzuki SX4 S-Cross. This is only the second time the S-Cross manages to rank #3 in Hungary after September 2017. The Dacia Duster is up 60% to #5, the Fat 500 up 36% to #8 and the Hyundai Tucson makes a rare appearance inside the Hungarian Top 10 at #10.

Previous month: Hungary June 2017: Opel edges past Skoda YTD, market up 11.6%

One year ago: Hungary July 2016: Suzuki Vitara leads, Ford Kuga leaps to #2

Full July 2017 Top 10 brands and models below.

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