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Ghana Full Year 2014: Nissan outsells Toyota at 30% share

Nissan NP300 Hardbody Uganda March 2015Like in 2013, Nissan is #1 in Ghana in 2014 above Toyota.

* See the Full Year 2014 Top 10 best-selling bands by clicking on the title *

For the first time on BSCB I can share with you official data for Ghana. We learn that the market is in freefall vs. 2013 at -32% to 6.908 light vehicles, 7.774 (-29%) including medium and heavy commercials. Rare feat in Africa: in Ghana Nissan actually outsells Toyota for the #1 brand spot thanks to 30% share and despite sales down 25% year-on-year. Toyota (23.7%) follows the market at -31% on 2013, and is followed by Mitsubishi up two ranks to #3 thanks to sales down just 11%, Kia (-51%) and Hyundai (-42%). Given how widespread the Toyota range is, it isn’t unreasonable to assume the Nissan Hardbody is the best-selling light vehicle in 2014 in Ghana.

Full Year 2014 Top 10 brands vs. Full Year 2013 figures below.

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Ghana: Mitsubishi Pajero very popular

* Click on title for Ghanaian street videos! *

Ghana is one of the most dynamic car market in Africa, with 12,000 new car sales in 2011, double that of neighbour Cote d’Ivoire. It is also relatively mature, with a full variety of models available and a very fragmented structure.

Ghanaian street scene. Picture by sigma beta, all rights reserved.

Among the most popular new cars are the Mitsubishi Pajero, Toyota Hilux, Nissan Hardbody, Mitsubishi L200, Tata Indigo, Toyota Corolla and Fortuner. Surprisingly the Pontiac Vibe also seem to be successful, as well as the Ford Ranger, Tata Indica, Honda CRV, Toyota Yaris Sedan and Mahindra Pick-up.

Accra street scene. On the left: Pontiac Vibe.

The Dacia Logan also appears in the streets of Accra. The Iranian Saipa 111 (aka Kia Pride) is ubiquitous as a taxi, and the same goes for 1991 Opel Astras and Mercedes TN vans which all seem to travel to Ghana to finish their busy lives.

You can check out some Ghanaian street videos below.

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