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China August 2015: Focus on the All-new models

Soueast DX7 As per the BSCB tradition, after August data we now explore in more detail the all-new locally produced models that enter the sales charts this month. Keep in mind we only cater for the models that have kick-started local production as imports data is still closely guarded when it comes to…

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Why Volkswagen is losing foot in China (Part 2/3)

Volkswagen suffers from an over-reliance on its sedan lineup. See also: Why Volkswagen is losing foot in China (Part 1/3) Why Volkswagen is losing foot in China (Part 3/3) In July the Volkswagen brand dropped 31% year-on-year in China to 152,300 sales (imports excluded). In Part 1 of this Strategy series we studied…

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