After a one-year hiatus, Brunei is back on BSCB. The market has continued to sink at -11.6% and 12.730 registrations in 2016 and a further 11.9% to 11.212 in 2017. This follows a high of 18.642 units in 2013, a figure 66% higher than last year’s. This data from the Brunei Automobile Traders Association. According to Frankie Ho, Managing Director of Grand Motors Sdn Bhd in a recent interview with energy.gov.bn, the decline is due to the increased difficulty to secure car financing with local banks. Toyota remains the most popular brand in the country, with the Toyota Wigo snapping the top spot off the long-term leader, the Vios, in both 2016 and 2017.
New car sales in Brunei are down a harsh 21% year-on-year in 2015 to 14.324 registrations vs. 18.124 in 2014 according to the Brunei Automobile Traders Association (BATA). As December sales are down a further 23%, January 2016 down 6% and February 2016 down 27%, the outlook for 2016 isn’t expected to improve and should lead to a further decline. The Brunei market decline is closely linked with the drop of worldwide oil prices: Brunei’s economy is highly dependent on oil and gas, both accounting for about 90% of the country’s total exports, and their price drop has triggered a slowdown of the local economy and consequently of the car market.
The leaders of the past few years remain the same: Toyota is the most popular brand ahead of Kia, Mitsubishi and Nissan and the Toyota Vios is the best-selling nameplate in Brunei with 1.834 sales above the Kia Cerato and Mitsubishi Mirage. However two new candidates for the title of #1 nameplate in Brunei in 2016 have appeared: the Suzuki Celerio is #1 in December 2015 with 58 sales while the Toyota Wigo, imported from Indonesia, is #2 in December (50 units) and #1 in January 2016 (55), both times outselling the Vios.
Previous post: Brunei 2011-2014 Historical Data now available
Two years ago: Brunei Full Year 2013: Toyota and Kia on top again
Historical data is now available for Brunei up to 2011. Please get in touch if you have access to prior data.
* Now updated with the Top 40 All-brands and Top 20 models *
Thanks to Proliance I can now share with you a lot more detail about the Brunei new light vehicle market for 2014. Sales are up 12% on 2013 to 20.854 registrations, a higher figure than that published earlier by the Brunei Automobile Traders Association at 18,131. Toyota outpaces the market with sales up 22% to 4.744 and 22.7% share, increasing the gap with #2 Kia (-10%) while Mitsubishi jumps 3 spots year-on-year to third place thanks to deliveries up 42%. Below Nissan at #4 (+1%), Suzuki (-22%) and Hyundai (-16%) hurt. Chevrolet (#8) and BMW (#10) are the only non-Asian manufacturers in the Brunei Top 10 this year, whereas Chinese Geely (#13), Chery (#16), Great Wall (#17) deliver impressive results.
Model-wise, the Toyota Vios remains the favourite by far with just under 10% market share, followed this year by the Mitsubishi Mirage at 5.8% and Kia Cerato at 5.2%. Notice also the Mazda2 at #6, the Nissan Almera at #9, Hyundai i10 at #11, Mitsubishi Attrage at #14, Geely Panda at #15 and selling on its own more than any other Chinese brand, and the Chevrolet Sonic being the only non-Asian nameplate to find its way inside the 2014 Brunei Top 20…
Previous year: Brunei Full Year 2013: Toyota and Kia on top again
Two years ago: Brunei Full Year 2012: Market highest in 5 years
Full Year 2014 Top 40 All-brands and Top 20 models below.
* See the Top 6 best-selling brands by clicking on the title! Thanks Rutger & Aero *
To the surprise of many local industry observers, the Brunei new car market is up year-on-year in 2013, albeit by only 0.04% to 18,642 registrations. 2012 reached a 5-year high level and the market was thought to pause slightly in 2013. Not so. However with HBSC’s exit from the car financing market, 2014 is definitely forecast to be slower than 2013. Toyota remains the most popular carmaker in the country thanks to sales up 2% to 3,881 and 20.8% share and should place the Vios atop the models charts once again this year. After gaining 89% in 2012, Kia is back down 27% in 2013 but stays 2nd at 2,486 units and 13.3%, followed by Suzuki. BMW wins the premium race ahead of Mercedes and Lexus.
Previous year: Brunei Full Year 2012: Market highest in 5 years
Full Year 2013 Top 6 brands Ranking Table below.
* See the Top 10 best-selling brands by clicking on the title! Many thanks to Rutger *
After reaching 5 year-high levels in 2012, the Bruneian new car market marks a pause this year, down 4% year-on-year in June to 1,586 registrations and down 3% year-to-date to 9,227 units. Brand-wise, Toyota leaves Kia in the dust in June thanks to sales down just 1% to 357 units and 22.5% share vs. 249 and 15.7% for Kia, down a harsh 29% year-on-year. Suzuki remains on the third step of the podium with 138 sales and 8.7%, up 16% year-on-year. Notice also Mitsubishi up 110% to #4, Mazda up 171% to #7, Mercedes up 88% to #8, Proton up 100% to #9 and Ford up 173% to #10. Finally, note that Brunei ranks 9th in the world in terms of vehicles per capita, with 2.65 people per vehicle…
Previous post: Brunei Full Year 2012: Market highest in 5 years
Full June 2013 Top 10 brands Ranking Table below.
2013 Kia Cerato. Kia sales are up 89% year-on-year in 2012.
* See the Top 6 best-selling brands by clicking on the title! Many thanks to Rutger *
In 2012 Bruneian new car sales are up a whopping 28% year-on-year to 18,634 registrations. This is the highest level for the Bruneian market in 5 years, to be compared with 14,555 in 2011, 13,600 in 2010, 12,360 in 2009 and 14,731 in 2008. After a slow start at the beginning of the year due to the Thailand flood where Toyota vehicles exported to Brunei are manufactured, Toyota has retained its crown of most popular brand in the country with 3,817 sales and 20.5% market share, down from 22.2% in 2011.
Kia, leader early in the year, stays #2 at 3,397 units and 18.2% but nearly doubled their sales compared to 2011, up a huge 89% year-on-year. Suzuki rounds up the podium with 1,699 sales and 9.1%, followed by Hyundai at 1,647 and 8.8%, up 49%. BMW leads the luxury segment with 404 sales and 2.2%, only just ahead of Mercedes at 399.
One year ago: Brunei Full Year 2011: Toyota, Kia and Suzuki dominate
Full Year 2012 Top 6 brands Ranking Table below.
* See the Top 7 best-selling brands by clicking on the title! Many thanks to Rutger *
Thanks to Rutger, I am adding a 171st country/territory to BSCB: Brunei! Officially the Nation of Brunei, the Abode of Peace, Brunei is located on the island of Borneo, counts just over 400,000 inhabitants and is ranked by Forbes as the 5th richest nation in the world due to its extensive petroleum and natural gas resources. Figures released by the Brunei Automobile Traders Association (BATA) show that in September 1,358 new cars found a buyer in the country, adding up to 14,288 so far in 2012.
This figure is unusually high as sales traditionally decline after hitting a peak in August for the Ramadan period (1,722 units sold this year) and struggle to pass the 1,000 annual units up until the end of the year as households start saving for the end-of-year holiday season, says The Brunei Times. Toyota is the most popular brand in the country in September 2012 with 281 sales and 20.7% share, followed by Kia at 215 and 15.8%, Suzuki and Nissan both at 118 units and 8.7% and Hyundai at #5 and 6.9%.
Model-wise, the Toyota Vios is the best-selling car in Brunei this month with 189 sales, above the Kia Cerato at 98 units, with the Kia Sportage and Suzuki Swift also very successful.
Previous post: Brunei 2011: Toyota, Kia and Suzuki dominate
Full September 2012 Top 7 Ranking Table below.
* See the Top 6 best-selling brands by clicking on the title! Many thanks to Sandro *
The Brunei new car market is up 7% year-on-year in 2011 to 14,555 registrations compared to 13,589 in 2010. Toyota dominates the market with 3,235 sales and 22.2% share, however sales of the Japanese manufacturer are down 16% on 2010 when it held 28.3% of the Brunei market. Reversely, Kia is up by a massive 67% this year to #2 with 1,797 units and 12.3%, followed by Suzuki at 1,559 sales and 10.7%, up 21%.
Models-wise, the Toyota Vios should be the best-selling car in Brunei in 2011, however in December the Kia Rio was #1 with 65 sales and 4.7% share vs. 63 and 4.6% for the Vios.
Full Year 2011 Top 6 Brands Ranking Table below.