New car sales in Brunei are down a harsh 21% year-on-year in 2015 to 14.324 registrations vs. 18.124 in 2014 according to the Brunei Automobile Traders Association (BATA). As December sales are down a further 23%, January 2016 down 6% and February 2016 down 27%, the outlook for 2016 isn’t expected to improve and should lead to a further decline. The Brunei market decline is closely linked with the drop of worldwide oil prices: Brunei’s economy is highly dependent on oil and gas, both accounting for about 90% of the country’s total exports, and their price drop has triggered a slowdown of the local economy and consequently of the car market.
The leaders of the past few years remain the same: Toyota is the most popular brand ahead of Kia, Mitsubishi and Nissan and the Toyota Vios is the best-selling nameplate in Brunei with 1.834 sales above the Kia Cerato and Mitsubishi Mirage. However two new candidates for the title of #1 nameplate in Brunei in 2016 have appeared: the Suzuki Celerio is #1 in December 2015 with 58 sales while the Toyota Wigo, imported from Indonesia, is #2 in December (50 units) and #1 in January 2016 (55), both times outselling the Vios.
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Two years ago: Brunei Full Year 2013: Toyota and Kia on top again