The Jaecoo 7 is the best-selling vehicle in the UK in September. Outstanding result for…
UK October 2026: Jaecoo 7 #1 again, Mini Countryman scores first Top 10 at #4
The Mini Countryman is up to #4 in the UK in October.
According to local manufacturers association SMMT, the UK new car market is up 5.4% year-on-year in October to 152,730 units, marking a fantastic 11th consecutive month of year-on-year upticks. The year-to-date tally is now up 9.8% to 1,892,000. Private sales are up 4.1% to 58,229 and 38.1% share vs. 38.6% a year ago, fleets are up 5.4% to 89,985 and 58.9% share, unchanged, and business sales shoot up 24.5% to 4,516 and 3% share vs. 2.5% last year. So far in 2026, private sales encouragingly advance 12.1% to 754,198 and 39.9% share vs. 39.1% over the same period last year, fleets are up 7.8% to 1,090,492 and 57.6% share vs. 58.7% and business sales are up 23% to 47,310 and 2.5% vs 2.2%.
Looking at sales by fuel type, petrol is down -11.6% to 56,876 and 37.2% share vs. 4.4% a year ago, diesel is off -15.9% to 5,811 and 3.8% share vs. 4.8%, HEVs are down -5% to 18,287 and 12% share vs. 13.3%, PHEVs surge 30.1% to 22,898 and 15% share vs. 12.1% and BEVs soar 32.7% to 48,858 and 32% share vs. 25.4% in October 2025. Year-to-date, petrol is down marginally at -4.4% to 778,492 and 41.1% share vs. 47.2% over the same period in 2025, diesel is down -7.8% to 83,494 and 4.4% share vs. 5.3% last year, HEVs are up 6.9% to 258,542 and 13.7% share vs. 14%, PHEVs shoot up 40.7% to 267,667 and 14.1% share vs. 11% and BEVs are up 30.4% to 503,805 and 26.6% share vs. 22.4% in 2025.
As for the brands ranking, Volkswagen (+4.1%) stays on top at 9% share, one percentage point above its YTD level, and is followed this month by BMW (+0.6%), stable year-on-year but up five spots on last month to #2. Audi (-12.8%) ranks #3 ahead of a surging MG (+85.1%), now ranking #6 year-to-date vs. #10 last year. Kia (0.2%) is in tow above Skoda (+14.5%) and Mercedes (+14.2%) both beating the market. Jaecoo (+113.6%) more than doubles its sales year-on-year to sign a third consecutive Top 10 finish at #9. BYD (+73.3%) also makes itself noticed even through it falls from #2 in September to #10. Once again Ford (-35.2%) is outside the Top 10 at #11 while Vauxhall (-17.4%) ranks #14. All in all, Chinese carmakers hold 22.9% of the UK market this month vs. 10.4% in October 2025 thanks to sales up a whopping 132.8% to 35,036.
In the models charts, the Jaecoo 7 (+30.7%) repeats at #1 and signs its third ever monthly win after March and September this year. The Ford Puma (-23.7%) is just below and remains the best-seller year-to-date. The VW Golf (+0.8%) closes the podium and posts its best ranking since February 2024. Meanwhile the Mini Countryman scores its first ever Top 10 finish “at home”, landing directly in 4th place (60% coming from its BEV variant). In fact only 87 sales separate the #4 from the #8, with the Kia Sportage (-28.9%), Mini Cooper (-8.3%), Nissan Qashqai (-1.7%) and MG HS (+74.7%) in tow. The Jaecoo 5 returns to the Top 10 at #10.
Previous month: UK September 2026: Market at highest in 9 years, Chinese at 23.3% share, BYD #2 brand, Jaecoo 7 best-seller
One year ago: UK October 2025: Jaecoo 7 ends month 42 units off third place
Full October 2026 Top 55 All brands and Top 10 models below.
UK October 2026 – brands:
| Pos | Brand | Oct-26 | % | /25 | Sep | 2026 | % | /25 | Pos | FY25 |
| 1 | Volkswagen | 13,687 | 9.0% | + 4.1% | 1 | 151,489 | 8.0% | – 1.6% | 1 | 1 |
| 2 | BMW | 8,565 | 5.6% | + 0.6% | 7 | 100,256 | 5.3% | – 4.6% | 3 | 2 |
| 3 | Audi | 8,125 | 5.3% | – 12.8% | 5 | 96,751 | 5.1% | + 3.0% | 4 | 5 |
| 4 | MG | 7,837 | 5.1% | + 85.1% | 4 | 86,767 | 4.6% | + 24.6% | 6 | 10 |
| 5 | Kia | 7,819 | 5.1% | + 0.2% | 3 | 103,068 | 5.4% | + 1.9% | 2 | 4 |
| 6 | Skoda | 6,832 | 4.5% | + 14.5% | 11 | 78,345 | 4.1% | + 8.5% | 8 | 11 |
| 7 | Mercedes | 6,586 | 4.3% | + 14.2% | 8 | 83,453 | 4.4% | + 5.6% | 7 | 9 |
| 8 | Toyota | 6,190 | 4.1% | – 8.1% | 10 | 76,491 | 4.0% | – 2.3% | 9 | 7 |
| 9 | Jaecoo | 6,089 | 4.0% | + 113.6% | 9 | 64,737 | 3.4% | + 208.0% | 14 | 23 |
| 10 | BYD | 6,065 | 4.0% | + 73.3% | 2 | 74,470 | 3.9% | + 90.4% | 11 | 17 |
| 11 | Ford | 5,851 | 3.8% | – 35.2% | 14 | 88,818 | 4.7% | – 11.6% | 5 | 3 |
| 12 | Nissan | 5,444 | 3.6% | – 9.1% | 15 | 65,519 | 3.5% | – 15.6% | 13 | 8 |
| 13 | Mini | 5,269 | 3.4% | + 23.4% | 22 | 48,182 | 2.5% | + 25.1% | 19 | 18 |
| 14 | Vauxhall | 5,133 | 3.4% | – 17.4% | 13 | 75,624 | 4.0% | + 4.1% | 10 | 13 |
| 15 | Hyundai | 4,833 | 3.2% | – 20.2% | 16 | 68,645 | 3.6% | – 15.3% | 12 | 6 |
| 16 | Renault | 4,099 | 2.7% | – 23.9% | 21 | 55,030 | 2.9% | + 1.7% | 17 | 15 |
| 17 | Peugeot | 4,063 | 2.7% | – 25.4% | 17 | 63,135 | 3.3% | – 17.0% | 15 | 12 |
| 18 | Volvo | 4,004 | 2.6% | – 26.5% | 12 | 58,347 | 3.1% | + 1.9% | 16 | 14 |
| 19 | Land Rover | 3,798 | 2.5% | – 4.1% | 19 | 53,769 | 2.8% | + 3.0% | 18 | 16 |
| 20 | Cupra | 3,763 | 2.5% | + 12.8% | 23 | 36,395 | 1.9% | + 6.7% | 22 | 20 |
| 21 | Chery | 3,707 | 2.4% | + 193.5% | 18 | 37,071 | 2.0% | + 1346.4% | 21 | 34 |
| 22 | Omoda | 3,137 | 2.1% | + 49.2% | 20 | 34,758 | 1.8% | + 112.9% | 23 | 27 |
| 23 | Citroen | 2,310 | 1.5% | – 20.6% | 24 | 27,838 | 1.5% | + 65.0% | 24 | 26 |
| 24 | Geely | 2,269 | 1.5% | new | 25 | 16,669 | 0.9% | new | 29 | 47 |
| 25 | Dacia | 1,952 | 1.3% | – 28.1% | 29 | 23,733 | 1.3% | – 7.4% | 25 | 22 |
| 26 | Leapmotor | 1,773 | 1.2% | + 107.1% | 28 | 15,056 | 0.8% | + 529.7% | 32 | 35 |
| 27 | Seat | 1,752 | 1.1% | + 34.6% | 32 | 15,114 | 0.8% | – 24.3% | 31 | 25 |
| 28 | Honda | 1,440 | 0.9% | + 89.2% | 27 | 18,583 | 1.0% | – 12.6% | 28 | 24 |
| 29 | Porsche | 1,260 | 0.8% | – 25.4% | 33 | 15,498 | 0.8% | + 1.1% | 30 | 28 |
| 30 | Mazda | 1,136 | 0.7% | – 30.6% | 26 | 23,321 | 1.2% | – 18.3% | 26 | 21 |
| 31 | Suzuki | 955 | 0.6% | – 34.7% | 31 | 19,816 | 1.0% | + 25.7% | 27 | 29 |
| 32 | Jeep | 877 | 0.6% | + 72.0% | 35 | 9,929 | 0.5% | + 1.0% | 35 | 32 |
| 33 | Polestar | 864 | 0.6% | – 30.8% | 34 | 13,103 | 0.7% | – 5.6% | 34 | 30 |
| 34 | Lexus | 791 | 0.5% | – 27.2% | 30 | 13,692 | 0.7% | – 4.1% | 33 | 31 |
| 35 | Changan | 722 | 0.5% | + 889.0% | 39 | 3,472 | 0.2% | + 3673.9% | 37 | 49 |
| 36 | Lepas | 656 | 0.4% | new | 37 | 1,395 | 0.1% | new | 42 | – |
| 37 | Fiat | 411 | 0.3% | + 38.9% | 36 | 6,328 | 0.3% | – 24.8% | 36 | 33 |
| 38 | Aion | 385 | 0.3% | new | 38 | 1,309 | 0.1% | new | 44 | – |
| 39 | Xpeng | 330 | 0.2% | + 120.0% | 42 | 1,765 | 0.1% | + 167.8% | 41 | 45 |
| 40 | Alpine | 323 | 0.2% | + 36.3% | 43 | 3,017 | 0.2% | + 161.2% | 38 | 39 |
| 41 | Tesla | 282 | 0.2% | – 44.8% | 6 | 46,526 | 2.5% | + 31.2% | 20 | 19 |
| 42 | Smart | 258 | 0.2% | + 111.5% | 41 | 2,081 | 0.1% | + 46.4% | 40 | 38 |
| 43 | Abarth | 153 | 0.1% | + 1175.0% | 46 | 718 | 0.0% | + 163.0% | 48 | 50 |
| 44 | Alfa Romeo | 132 | 0.1% | – 45.5% | 40 | 2,355 | 0.1% | – 4.2% | 39 | 36 |
| 45 | Subaru | 83 | 0.1% | – 27.2% | 45 | 1,320 | 0.1% | – 28.9% | 43 | 37 |
| 46 | KGM | 79 | 0.1% | – 44.4% | 47 | 1,181 | 0.1% | – 17.5% | 45 | 41 |
| 47 | Lotus | 79 | 0.1% | n/a | 44 | 1,033 | 0.1% | n/a | 46 | n/a |
| 48 | Genesis | 62 | 0.0% | + 14.8% | 48 | 902 | 0.0% | – 14.9% | 47 | 42 |
| 49 | DS | 52 | 0.0% | + 271.4% | 50 | 294 | 0.0% | – 70.5% | 50 | 43 |
| 50 | Ineos | 39 | 0.0% | + 160.0% | 52 | 245 | 0.0% | + 5.2% | 51 | 51 |
| 51 | Mitsubishi | 30 | 0.0% | n/a | 49 | 235 | 0.0% | n/a | 52 | n/a |
| 52 | Maserati | 28 | 0.0% | + 7.7% | 51 | 375 | 0.0% | + 25.0% | 49 | 48 |
| 53 | Chevrolet | 3 | 0.0% | – 72.7% | 53 | 68 | 0.0% | – 13.9% | 54 | 52 |
| 54 | GWM Ora | 2 | 0.0% | – 90.0% | 54 | 163 | 0.0% | – 62.9% | 53 | 46 |
| 54 | Denza | 0 | 0.0% | new | 54 | 4 | 0.0% | new | 55 | – |
| 55 | Maxus | 0 | 0.0% | – 100.0% | 55 | 5 | 0.0% | – 88.9% | 54 | 53 |
| – | Other British | 214 | 0.1% | – 18.0% | – | 2,335 | 0.1% | – 11.4% | – | – |
| – | Other Imports | 132 | 0.1% | + 85.9% | – | 1,116 | 0.1% | – 22.3% | – | – |
UK October 2026 – models:
| Pos | Model | Oct-26 | % | /25 | Sep | 2026 | % | /25 | Pos | FY25 |
| 1 | Jaecoo 7 | 3,412 | 2.2% | + 30.7% | 1 | 42,797 | 2.3% | + 105.9% | 2 | 13 |
| 2 | Ford Puma | 3,369 | 2.2% | – 23.7% | 3 | 46,295 | 2.4% | + 0.8% | 1 | 1 |
| 3 | VW Golf | 2,642 | 1.7% | + 0.8% | 8 | 29,344 | 1.6% | + 5.6% | 5 | 6 |
| 4 | Mini Countryman | 2,480 | 1.6% | n/a | n/a | n/a | n/a | n/a | n/a | 40 |
| 5 | Kia Sportage | 2,438 | 1.6% | – 28.9% | 4 | 39,523 | 2.1% | – 6.3% | 3 | 2 |
| 6 | Mini Cooper | 2,432 | 1.6% | – 8.3% | n/a | 26,156 | 1.4% | n/a | 8 | 12 |
| 7 | Nissan Qashqai | 2,420 | 1.6% | – 1.7% | 6 | 35,502 | 1.9% | + 0.7% | 4 | 3 |
| 8 | MG HS | 2,393 | 1.6% | + 74.7% | 9 | 29,046 | 1.5% | + 14.0% | 7 | 8 |
| 9 | Audi A3 | 2,322 | 1.5% | + 5.9% | 10 | n/a | n/a | n/a | n/a | 16 |
| 10 | Jaecoo 5 | 2,171 | 1.4% | n/a | n/a | n/a | n/a | n/a | n/a | 188 |
| n/a | Vauxhall Corsa | 1,667 | 1.1% | – 29.1% | 7 | 29,057 | 1.5% | – 8.3% | 6 | 4 |
| n/a | Volvo XC40 | 1,605 | 1.1% | – 25.9% | n/a | 25,260 | 1.3% | + 0.6% | 9 | 7 |
| n/a | VW Polo | n/a | n/a | n/a | n/a | 24,644 | 1.3% | n/a | 10 | 17 |
UK October 2026 – BEV models:
| Pos | EV Model | Oct-26 | % | Sep |
| 1 | Skoda Enyaq | 1,568 | 3.2% | 6 |
| 2 | Mini Countryman | 1,494 | 3.1% | n/a |
| 3 | Jaecoo 5 | 1,465 | 3.0% | n/a |
| 4 | Vauxhall Frontera | 1,331 | 2.7% | n/a |
| 5 | Audi Q4 e-tron | 1,234 | 2.5% | n/a |
| 6 | BYD Seal | 1,207 | 2.5% | 4 |
| 7 | BMW iX3 | 1,141 | 2.3% | n/a |
| 8 | Ford Puma | 1,077 | 2.2% | n/a |
| 9 | Kia EV3 | 1,036 | 2.1% | 5 |
| 10 | Leapmotor B10 | 1,028 | 2.1% | 10 |
Source: SMMT
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I read Nissan has to cut costs drastically and consolidated the production of all models at the Sunderland plant onto a single line. This has boosted efficiency, though at the expense of volume. However, it could import the Leaf from Japan; there would certainly be customers for it in Europe. Nissan has high hopes for the new Kicks. It features a very attractive design—the rear is reminiscent of the Suzuki S-Cross, but significantly better-looking. There will certainly be plenty of options to choose from in the small crossover segment.
Good to see you do some research prior to posting.
Something I encourage others to do as well 😉
How is the new Nissan LEAF and Micra-EV doing it on the British market?
Nissan sold 1151 BEV’s in the UK/Oct
Leaf 548 units
Micra 496 units
Fyi, there were supply chain issues limiting the Leading Environmentally-friendly Afforable Familycar’s output.
Thanks 🙂