Luxembourg July 2026: BMW #1 again, Peugeot, Renault, Kia stand out
Peugeot sales are up 73.2% year-on-year in July.
New car sales in Luxembourg edge down -3.9% year-on-year in July to 4,337 units. However thanks to a strong H1 the year-to-date tally remains in positive at +3.6% to 30,849. BMW (-13.9%) threepeats at #1 with 11.9% share and despite a harsh YoY fall. It distances Volkswagen (-17.6%) far away at 10.2% of the market vs. 12.3% year-to-date where it still leads for now. Mercedes (+1.2%) and Audi (+13.4%) both defy the negative market and round out the Top 5. The biggest gains are below: Peugeot is up 73.2%, Kia up 53.7% and Renault up 20.2%. Further down, notice Fiat (+48%), BYD (+272.7%) and Lamborghini (+100%).
Previous month: Luxembourg June 2026: BMW repeats at #1 in market up 22.6%
One year ago: Luxembourg July 2025: BMW repeats at #1, Dacia (+107.3%) stuns
Full July 2026 Top 51 All brands ranking below.
Luxembourg July 2026 – brands:
| Pos | Brand | Jul-26 | % | /25 | Jun | 2026 | % | /25 | Pos | FY25 |
| 1 | BMW | 516 | 11.9% | – 13.9% | 1 | 3,477 | 11.3% | + 3.4% | 2 | 2 |
| 2 | Volkswagen | 444 | 10.2% | – 17.6% | 2 | 3,784 | 12.3% | + 6.3% | 1 | 1 |
| 3 | Mercedes | 420 | 9.7% | + 1.2% | 3 | 3,168 | 10.3% | + 11.1% | 3 | 3 |
| 4 | Audi | 329 | 7.6% | + 13.4% | 4 | 2,371 | 7.7% | + 9.9% | 4 | 4 |
| 5 | Skoda | 308 | 7.1% | – 11.7% | 5 | 1,944 | 6.3% | – 2.1% | 5 | 5 |
| 6 | Renault | 291 | 6.7% | + 20.2% | 6 | 1,783 | 5.8% | + 17.5% | 6 | 6 |
| 7 | Peugeot | 272 | 6.3% | + 73.2% | 8 | 1,230 | 4.0% | – 0.7% | 8 | 8 |
| 8 | Kia | 189 | 4.4% | + 53.7% | 7 | 1,155 | 3.7% | + 7.6% | 9 | 9 |
| 9 | Volvo | 127 | 2.9% | – 3.1% | 9 | 780 | 2.5% | + 2.8% | 10 | 12 |
| 10 | Ford | 123 | 2.8% | – 6.8% | 12 | 1,269 | 4.1% | + 26.6% | 7 | 7 |
| 11 | Mini | 107 | 2.5% | + 13.8% | 11 | 697 | 2.3% | + 16.0% | 12 | 14 |
| 12 | Dacia | 106 | 2.4% | – 37.6% | 13 | 720 | 2.3% | – 10.8% | 11 | 11 |
| 13 | Opel | 105 | 2.4% | – 4.5% | 15 | 621 | 2.0% | – 10.4% | 16 | 13 |
| 14 | Hyundai | 87 | 2.0% | – 13.9% | 14 | 635 | 2.1% | – 23.4% | 15 | 10 |
| 15 | Fiat | 74 | 1.7% | + 48.0% | 18 | 378 | 1.2% | – 21.1% | 20 | 20 |
| 16 | Porsche | 72 | 1.7% | + 10.8% | 16 | 530 | 1.7% | – 18.7% | 17 | 15 |
| 17 | Cupra | 64 | 1.5% | + 3.2% | 19 | 451 | 1.5% | – 21.6% | 18 | 19 |
| 18 | Toyota | 64 | 1.5% | – 46.7% | 21 | 642 | 2.1% | – 2.0% | 14 | 17 |
| 19 | Seat | 58 | 1.3% | – 4.9% | 20 | 369 | 1.2% | + 1.1% | 21 | 21 |
| 20 | Citroen | 46 | 1.1% | – 32.4% | 17 | 428 | 1.4% | – 36.8% | 19 | 16 |
| 21 | Mazda | 43 | 1.0% | – 12.2% | 25 | 287 | 0.9% | – 20.7% | 24 | 24 |
| 22 | BYD | 41 | 0.9% | + 272.7% | 22 | 219 | 0.7% | + 85.6% | 27 | 30 |
| 23 | Land Rover | 38 | 0.9% | – 38.7% | 23 | 292 | 0.9% | – 30.0% | 23 | 23 |
| 24 | Nissan | 34 | 0.8% | – 58.5% | 26 | 307 | 1.0% | – 24.4% | 22 | 22 |
| 25 | MG | 27 | 0.6% | – 18.2% | 24 | 263 | 0.9% | + 75.3% | 25 | 27 |
| 26 | Suzuki | 24 | 0.6% | – 52.0% | 28 | 190 | 0.6% | – 23.1% | 28 | 25 |
| 27 | Tesla | 23 | 0.5% | – 61.7% | 10 | 697 | 2.3% | + 37.7% | 13 | 18 |
| 28 | Alfa Romeo | 20 | 0.5% | – 58.3% | 27 | 234 | 0.8% | + 25.8% | 26 | 26 |
| 29 | Alpine | 18 | 0.4% | – 14.3% | 30 | 95 | 0.3% | + 30.1% | 32 | 33 |
| 30 | Jeep | 18 | 0.4% | – 57.1% | 31 | 153 | 0.5% | – 30.5% | 29 | 28 |
| 31 | Lamborghini | 14 | 0.3% | + 100.0% | 35 | 52 | 0.2% | – 10.3% | 38 | 38 |
| 32 | BAIC | 13 | 0.3% | + 333.3% | 38 | 52 | 0.2% | + 62.5% | 37 | 42 |
| 33 | Honda | 12 | 0.3% | – 25.0% | 29 | 128 | 0.4% | + 45.5% | 30 | 31 |
| 34 | Aston Martin | 11 | 0.3% | + 175.0% | 42 | 35 | 0.1% | + 29.6% | 41 | 43 |
| 35 | Polestar | 11 | 0.3% | – 21.4% | 32 | 96 | 0.3% | – 45.1% | 31 | 29 |
| 36 | Ferrari | 10 | 0.2% | + 42.9% | 33 | 65 | 0.2% | – 4.4% | 36 | 34 |
| 37 | Lexus | 9 | 0.2% | – 40.0% | 34 | 52 | 0.2% | – 32.5% | 39 | 35 |
| 38 | Xpeng | 8 | 0.2% | + 100.0% | 37 | 76 | 0.2% | + 49.0% | 34 | 39 |
| 39 | Smart | 7 | 0.2% | – 46.2% | 36 | 67 | 0.2% | – 33.0% | 35 | 32 |
| 40 | Lotus | 4 | 0.1% | + 300.0% | 44 | 21 | 0.1% | + 110.0% | 44 | 48 |
| 41 | Subaru | 4 | 0.1% | – 42.9% | 41 | 47 | 0.2% | – 4.1% | 40 | 41 |
| 42 | DS | 3 | 0.1% | – 25.0% | 43 | 24 | 0.1% | – 68.8% | 42 | 37 |
| 43 | Lancia | 3 | 0.1% | + 0.0% | 39 | 78 | 0.3% | + 110.8% | 33 | 40 |
| 44 | Bentley | 2 | 0.0% | – 33.3% | – | 13 | 0.0% | + 18.2% | 45 | 47 |
| 45 | Chevrolet | 2 | 0.0% | – 33.3% | – | 2 | 0.0% | – 81.8% | 55 | 44 |
| 46 | Maserati | 2 | 0.0% | + 0.0% | 40 | 23 | 0.1% | + 21.1% | 43 | 45 |
| 47 | Morgan | 2 | 0.0% | n/a | 47 | 4 | 0.0% | + 300.0% | 51 | 56 |
| 48 | Dodge | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | – 66.7% | 62 | 51 |
| 49 | Mitsubishi | 1 | 0.0% | n/a | – | 5 | 0.0% | + 400.0% | 47 | 62 |
| 50 | Secma | 1 | 0.0% | n/a | – | 1 | 0.0% | + 0.0% | 67 | 64 |
| 51 | SsangYong | 1 | 0.0% | n/a | – | 5 | 0.0% | n/a | 48 | 52 |
Source: Statistiques Luxembourg
