Sweden March 2026: Tesla, BMW, Kia shine in solid market

The new iX3 helps BMW up 50.4% in March.

New car sales in Sweden advance 9.8% year-on-year in March to 26,578 units, leading to a year-to-date volume off -2.3% to 61,960. BEVs surge 29.7% to 10,875 and 40.9% share vs. 34.6% a year ago, while PHEVs are up just 2.4% to 6,466 and 24.3% share vs. 26.1% in March 2025. As a whole, rechargeable cars shoot up 17.9% to 17,341 and 65.2% share vs. 60.7% last year.

Brand leaders Volvo (-9.7%) and Volkswagen (-10.8%) both disappoint at 14.5% and 11.7% share respectively, vs. 15.9% (-10.6%) and 11.9% (-21%) year-to-date. In contrast Kia (+44.2%) shoots up to #3 ahead of Toyota (-5.7%), also in difficulty. BMW (+50.4%) is also in outstanding shape, but none more so than Tesla (+95.8%) truly getting back into the game at #6. Note the US carmaker was down -63.9% on the year prior in March 2025. Notice also Subaru (+1581.8%), Mazda (+159.9%) and Fiat (+88%) making themselves noticed.

Over in the models charts, the Tesla Model Y (+80.2%) regains traction and signs its first monthly win since December 2024. The Volvo XC60 (-25.5%) repeats at #2 but sinks year-on-year and ends the month above the Volvo EX/XC40 (+25.8%), still leader year-to-date. The VW Tiguan (+89%) soars 7 spots on February to #4, the nameplate’s highest ranking in Sweden since hitting #3 over 6 years ago in November 2019. The Skoda Kodiaq (+34%) brilliantly rounds out the Top 5 ahead of a surging Volvo EX30 (+84.4%), ensuring the Top 6 is entirely composed of SUVs.

Previous month: Sweden February 2026: Volvo monopolises podium for the first time in 3 years

One year ago: Sweden March 2025: Volvo XC60 clear leader, Tesla down -63.9%

Full March 2026 Top 54 All brands and Top 296 All models below.