Hungary March 2025: Nissan up to 19.3% share in euphoric market
The Nissan Qashqai holds a record 14.2% share in Hungary in March.
The Hungarian new passenger car market surges 32.1% year-on-year in March to a whopping 17,443 units, the biggest monthly volume since 2020. Q1 levels are up 10.8% to 36,455. The surprise leader this month is Nissan (+190.8%) tripling its sales year-on-year to reach a record 19.3% share. Nissan sells almost as much as #2 Toyota (+36.4%) and #3 Skoda (+53.4%) combined, even though the latter two both beat the market. As a result Nissan ends the Quarter just 12 sales below Toyota in the YTD race. However, 90% of Nissan’s March volumes are reexports, with the brand falling to #17 when removing reexports. Suzuki (-3.6%) struggles and falls to #4, a ranking it also holds year-to-date vs. #1 over the Full Year 2025. BMW (+39%) is the only additional Top 10 outpacing the market, while newcomer Chery is up to an all-time high #12.
The Nissan Qashqhai (+231.4%) surges to a whopping 14.2% share for the month and easily snaps the Q1 top with 9% of the market, once again this is due to reexports. The Skoda Octavia (+41.1%) ranks #2 both in March and year-to-date, toppling the Suzuki S-Cross (+0.2%). The Suzuki Vitara (+3.9%) follows at #4 while the Nissan X-Trail is up to an estimated 5th place and #9 so far this year vs. #33 over the Full Year 2025. Nissan also places the Juke at #10 for the month at #18 year-to-date vs. #91 last year.
Previous month: Hungary February 2026: Suzuki S-Cross, Vitara reclaim top spots
One year ago: Hungary March 2025: Nissan Qashqai best-seller
Full March 2026 Top 20 brands and Top 20 models below.
Hungary March 2026 – brands (Passenger Cars only):
| Pos | Brand PC only | Mar-26 | % | /25 | Feb | 2026 1-3 | % | /25 | Pos | Pos |
| 1 | Nissan | 3,362 | 19.3% | + 190.8% | 6 | 4,435 | 12.2% | + 131.7% | 2 | 8 |
| 2 | Toyota | 1,716 | 9.8% | + 36.4% | 1 | 4,447 | 12.2% | + 28.0% | 1 | 2 |
| 3 | Skoda | 1,675 | 9.6% | + 53.4% | 3 | 3,421 | 9.4% | + 14.8% | 3 | 3 |
| 4 | Suzuki | 1,491 | 8.5% | – 3.6% | 2 | 3,219 | 8.8% | – 26.2% | 4 | 1 |
| 5 | Volkswagen | 913 | 5.2% | + 8.7% | 4 | 2,104 | 5.8% | – 7.7% | 5 | 4 |
| 6 | Ford | 769 | 4.4% | – 7.1% | 5 | 1,825 | 5.0% | – 26.9% | 7 | 5 |
| 7 | BMW | 699 | 4.0% | + 39.0% | 7 | 1,870 | 5.1% | + 24.6% | 6 | 7 |
| 8 | Kia | 626 | 3.6% | – 16.0% | 8 | 1,568 | 4.3% | – 21.8% | 8 | 6 |
| 9 | Hyundai | 577 | 3.3% | + 26.0% | 10 | 1,411 | 3.9% | + 18.4% | 9 | 10 |
| 10 | Mercedes | 530 | 3.0% | + 17.3% | 9 | 1,386 | 3.8% | + 6.9% | 10 | 9 |
| 11 | Opel | 459 | 2.6% | + 14.8% | 18 | 733 | 2.0% | + 15.3% | 15 | 12 |
| 12 | Chery | 413 | 2.4% | n/a | 16 | 820 | 2.2% | n/a | 13 | n/a |
| 13 | Dacia | 405 | 2.3% | – 18.0% | 15 | 866 | 2.4% | – 6.2% | 12 | 11 |
| 14 | Tesla | 368 | 2.1% | – 9.4% | n/a | 485 | 1.3% | – 14.0% | 20 | 16 |
| 15 | Audi | 366 | 2.1% | + 2.8% | 13 | 874 | 2.4% | – 0.7% | 11 | 15 |
| 16 | BYD | 354 | 2.0% | + 24.2% | 12 | 818 | 2.2% | + 52.6% | 14 | 22 |
| 17 | Volvo | 284 | 1.6% | + 6.0% | 17 | 597 | 1.6% | – 13.5% | 16 | 14 |
| 18 | Mazda | 251 | 1.4% | + 97.6% | n/a | n/a | n/a | n/a | n/a | 21 |
| 19 | Citroen | 246 | 1.4% | n/a | 20 | 573 | 1.6% | + 176.8% | 18 | n/a |
| 20 | MG | 245 | 1.4% | + 45.0% | 19 | 470 | 1.3% | n/a | 21 | 19 |
| n/a | Renault | 242 | 1.4% | – 41.3% | 11 | 596 | 1.6% | – 34.9% | 17 | 13 |
| n/a | Peugeot | 204 | 1.2% | + 1.5% | 14 | 548 | 1.5% | + 8.3% | 19 | 17 |
Hungary March 2026 – models:
| Pos | Model | Mar-26 | % | /25 | Feb | 2026 1-3 | % | /25 | Pos | FY25 |
| 1 | Nissan Qashqai | 2,472 | 14.2% | + 231.4% | 4 | 3,277 | 9.0% | + 163.6% | 1 | 5 |
| 2 | Skoda Octavia | 803 | 4.6% | + 41.1% | 3 | 1,574 | 4.3% | – 1.6% | 2 | 2 |
| 3 | Suzuki S-Cross | 656 | 3.8% | + 0.2% | 1 | 1,545 | 4.2% | – 27.8% | 3 | 1 |
| 4 | Suzuki Vitara | 643 | 3.7% | + 3.9% | 2 | 1,367 | 3.7% | – 15.5% | 4 | 3 |
| 5 | Nissan X-Trail (est) | 540 | 3.1% | n/a | n/a | 644 | 1.8% | + 129.2% | 9 | 33 |
| 6 | Toyota Yaris Cross | 351 | 2.0% | + 45.6% | 8 | 1,021 | 2.8% | + 70.2% | 5 | 7 |
| 7 | Toyota Corolla | 346 | 2.0% | + 5.5% | 5 | 899 | 2.5% | + 26.4% | 6 | 12 |
| 8 | Hyundai Tucson | 304 | 1.7% | + 77.8% | 7 | 842 | 2.3% | + 89.6% | 7 | 14 |
| 9 | Toyota C-HR | 287 | 1.6% | + 24.2% | n/a | 612 | 1.7% | + 9.7% | 10 | 11 |
| 10 | Nissan Juke | 286 | 1.6% | n/a | n/a | 438 | 1.2% | n/a | 18 | 91 |
| 11 | Skoda Kodiaq | 262 | 1.5% | + 3.1% | n/a | 497 | 1.4% | – 8.3% | 14 | 17 |
| 12 | Kia Sportage | 259 | 1.5% | + 13.1% | 6 | 699 | 1.9% | + 15.5% | 8 | 13 |
| 13 | Toyota Corolla Cross | 242 | 1.4% | + 135.0% | 10 | 557 | 1.5% | + 45.4% | 11 | 16 |
| 14 | Dacia Duster | 226 | 1.3% | – 31.9% | n/a | 430 | 1.2% | – 37.3% | 19 | 4 |
| 15 | Ford Kuga | 222 | 1.3% | + 65.7% | n/a | 514 | 1.4% | + 19.3% | 13 | 18 |
| 16 | Skoda Superb | 209 | 1.2% | n/a | n/a | 489 | 1.3% | + 100.4% | 16 | 37 |
| 17 | Toyota Aygo X | 203 | 1.2% | n/a | n/a | 450 | 1.2% | + 115.3% | 17 | 59 |
| 18 | Ford Tourneo Custom | 187 | 1.1% | n/a | 9 | 493 | 1.4% | – 39.1% | 15 | 8 |
| 19 | Citroen C3 Aircross | 182 | 1.0% | n/a | n/a | 404 | 1.1% | n/a | 20 | 78 |
| 20 | VW T-Roc | 171 | 1.0% | n/a | n/a | 531 | 1.5% | + 71.8% | 12 | 25 |
Source: Dataforce. Many thanks to Csaba.
This Post Has 4 Comments
??? Magouille europenne en tout genre , on ne connais plus les vrais chiffres d immatriculation par pays… Une vrai mafia….en France c’est pareil tesla vend 9600 voiture en mars alors que tout le monde s en désintéresse depuis 16 mois
Most of these Nissans are being reexported, so numbers don’t look that great overall (some goes for other models too e.g. Ford Tourneo Custom).
Thank you very much for this Zsolti!
Hello.
2954 Qashqais deregistered (for reexport; official figures) 😀
So the monthly total of 3362 looks less shiny. Nissan is a private importer that means they earn money elsewhere than the slightly devastated REAL hungarian market.
Total 18236 cars deregistered in Q1.