Austria March 2026: Market up 27.2%, Tesla Model Y best-seller
The Tesla Model Y is the favourite of Austrian car buyers in March.
The Austrian new car market posts a splendid result in March: up 27.2% year-on-year to 33,018 units. Q1 volumes are up 17% to 77,235. Volkswagen (+15.7%) leads the way but, even though it is up by double-digits, significantly trails the market and sees its share thaw to 12.6% vs. 14.9% so far this year. In contrast, fellow VAG members Skoda (+46.2%) and Audi (+36.5%) are in excellent shape. BMW (+14.7%) follows while Tesla (+87.2%) compensates for low year-ago results and climbs 16 spots on February to #5. The American brand is now #12 year-to-date vs. #18 over the Full Year 2025. Hyundai (+114.1%), Fiat (+107.2%), Suzuki (+102.2%) and BYD (+58%) also shine below.
Model-wise, the Tesla Model Y (+111.4%) signs its first monthly win since last June and climbs to #6 year-to-date vs. #7 over the Full Year 2025. The Skoda Octavia (+17.2%) repeats at #2 ahead of the VW Golf (-15.1%), the latter still faraway leader after a bumper January performance (6.6% share). The BMW X1 (+14.9%) advances to #4, with 44% of its March volume coming from the iX1 BEV variant. The Hyundai Tucson (+374.5%) surges to #7, with the Audi Q3 (+223%) and BMW X3 (+107%) also impressive. Note 60% of X3 sales come from the iX3.
Previous month: Austria February 2026: Dacia Bigster and Skoda Elroq strong in market up 8.5%
One year ago: Austria March 2025: Dacia Duster, Mazda CX-30 and MG ZS at all-time high
Full March 2026 Top 60 All brands and Top 20 models below.
Austria March 2026 – brands:
| Pos | Brand | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Volkswagen | 4,147 | 12.6% | + 15.7% | 1 | 11,525 | 14.9% | + 22.0% | 1 | 1 |
| 2 | Skoda | 3,533 | 10.7% | + 46.2% | 2 | 8,538 | 11.1% | + 23.4% | 2 | 2 |
| 3 | Audi | 2,144 | 6.5% | + 36.5% | 3 | 5,466 | 7.1% | + 13.9% | 3 | 4 |
| 4 | BMW | 2,081 | 6.3% | + 14.7% | 4 | 4,626 | 6.0% | – 4.8% | 4 | 3 |
| 5 | Tesla | 1,526 | 4.6% | + 87.2% | 21 | 2,368 | 3.1% | + 81.6% | 12 | 18 |
| 6 | Seat | 1,403 | 4.2% | + 31.2% | 7 | 3,732 | 4.8% | + 14.7% | 5 | 8 |
| 7 | Mercedes | 1,400 | 4.2% | + 16.0% | 6 | 3,426 | 4.4% | + 11.7% | 6 | 6 |
| 8 | Hyundai | 1,214 | 3.7% | + 114.1% | 16 | 1,979 | 2.6% | + 12.6% | 16 | 7 |
| 9 | Dacia | 1,166 | 3.5% | – 4.6% | 5 | 3,086 | 4.0% | – 0.7% | 7 | 5 |
| 10 | Cupra | 1,157 | 3.5% | + 10.2% | 8 | 2,885 | 3.7% | + 5.4% | 8 | 10 |
| 11 | BYD | 1,112 | 3.4% | + 58.0% | 12 | 2,484 | 3.2% | + 52.4% | 11 | 15 |
| 12 | Renault | 1,033 | 3.1% | + 8.5% | 13 | 2,181 | 2.8% | – 5.1% | 14 | 11 |
| 13 | Toyota | 1,012 | 3.1% | + 3.1% | 9 | 2,530 | 3.3% | + 3.5% | 10 | 9 |
| 14 | Mazda | 986 | 3.0% | + 18.4% | 19 | 1,601 | 2.1% | – 1.1% | 18 | 16 |
| 15 | Peugeot | 932 | 2.8% | + 31.5% | 10 | 2,537 | 3.3% | + 45.3% | 9 | 12 |
| 16 | Opel | 882 | 2.7% | + 31.1% | 11 | 2,181 | 2.8% | + 25.2% | 13 | 14 |
| 17 | Ford | 845 | 2.6% | + 5.6% | 14 | 2,116 | 2.7% | + 2.0% | 15 | 13 |
| 18 | MG | 829 | 2.5% | + 16.6% | 23 | 1,292 | 1.7% | + 25.3% | 21 | 19 |
| 19 | Kia | 753 | 2.3% | + 12.9% | 15 | 1,831 | 2.4% | + 22.0% | 17 | 17 |
| 20 | Suzuki | 562 | 1.7% | + 102.2% | 20 | 1,120 | 1.5% | – 7.4% | 22 | 22 |
| 21 | Citroen | 514 | 1.6% | + 16.3% | 17 | 1,504 | 1.9% | + 26.8% | 19 | 20 |
| 22 | Fiat | 458 | 1.4% | + 107.2% | 18 | 1,296 | 1.7% | + 129.8% | 20 | 23 |
| 23 | Volvo | 425 | 1.3% | + 14.2% | 22 | 1,085 | 1.4% | + 24.1% | 23 | 21 |
| 24 | Nissan | 424 | 1.3% | – 42.6% | 30 | 572 | 0.7% | – 57.7% | 25 | 24 |
| 25 | Jeep | 326 | 1.0% | + 239.6% | 25 | 634 | 0.8% | + 114.9% | 24 | 27 |
| 26 | Mitsubishi | 283 | 0.9% | – 1.0% | 28 | 555 | 0.7% | + 19.9% | 26 | 25 |
| 27 | Honda | 260 | 0.8% | + 56.6% | 27 | 472 | 0.6% | + 40.1% | 28 | 30 |
| 28 | Omoda | 200 | 0.6% | new | 29 | 408 | 0.5% | new | 30 | 57 |
| 29 | Jaecoo | 188 | 0.6% | new | 34 | 434 | 0.6% | new | 29 | 42 |
| 30 | Alfa Romeo | 181 | 0.5% | + 53.4% | 33 | 360 | 0.5% | + 0.6% | 33 | 29 |
| 31 | Leapmotor | 180 | 0.5% | + 757.1% | 26 | 399 | 0.5% | + 827.9% | 31 | 32 |
| 32 | Porsche | 177 | 0.5% | – 10.2% | 31 | 379 | 0.5% | – 18.1% | 32 | 28 |
| 33 | Land Rover | 176 | 0.5% | + 50.4% | 24 | 476 | 0.6% | + 40.4% | 27 | 31 |
| 34 | Polestar | 139 | 0.4% | + 35.0% | 37 | 208 | 0.3% | + 2.0% | 35 | 33 |
| 35 | Mini | 113 | 0.3% | – 38.9% | 32 | 293 | 0.4% | – 32.0% | 34 | 26 |
| 36 | Smart | 46 | 0.1% | + 142.1% | 36 | 122 | 0.2% | + 54.4% | 36 | 34 |
| 37 | Xpeng | 42 | 0.1% | new | 35 | 117 | 0.2% | new | 37 | 43 |
| 38 | KGM/SsangYong | 37 | 0.1% | – 14.0% | 39 | 87 | 0.1% | + 3.6% | 39 | 36 |
| 39 | Lexus | 29 | 0.1% | – 21.6% | 38 | 96 | 0.1% | + 18.5% | 38 | 37 |
| 40 | Subaru | 23 | 0.1% | – 61.0% | 40 | 51 | 0.1% | – 46.3% | 40 | 35 |
| 41 | Alpine | 16 | 0.0% | – 27.3% | 44 | 25 | 0.0% | – 35.9% | 42 | 38 |
| 42 | DS | 14 | 0.0% | + 75.0% | 41 | 47 | 0.1% | + 67.9% | 41 | 39 |
| 43 | Chery | 9 | 0.0% | new | – | 9 | 0.0% | new | 47 | – |
| 44 | Lamborghini | 8 | 0.0% | – 27.3% | 42 | 25 | 0.0% | + 56.3% | 43 | 40 |
| 45 | Bentley | 6 | 0.0% | + 50.0% | 46 | 9 | 0.0% | – 30.8% | 46 | 44 |
| 46 | Ferrari | 5 | 0.0% | – 72.2% | 45 | 11 | 0.0% | – 64.5% | 44 | 41 |
| 47 | Aston Martin | 3 | 0.0% | – 62.5% | – | 6 | 0.0% | – 33.3% | 48 | 45 |
| 48 | Chevrolet | 3 | 0.0% | n/a | – | 3 | 0.0% | n/a | 53 | 63 |
| 49 | Aion | 2 | 0.0% | new | 48 | 3 | 0.0% | new | 51 | 58 |
| 50 | BAIC | 2 | 0.0% | – 33.3% | 49 | 3 | 0.0% | – 57.1% | 52 | 50 |
| 51 | DFSK | 2 | 0.0% | – 33.3% | 52 | 3 | 0.0% | – 50.0% | 55 | 47 |
| 52 | McLaren | 2 | 0.0% | – 77.8% | – | 3 | 0.0% | – 75.0% | 58 | 49 |
| 53 | BAW | 1 | 0.0% | new | – | 1 | 0.0% | new | 60 | – |
| 54 | Chrysler | 1 | 0.0% | n/a | 51 | 2 | 0.0% | – 33.3% | 59 | 55 |
| 55 | Forthing | 1 | 0.0% | n/a | 53 | 3 | 0.0% | n/a | 56 | 59 |
| 56 | KTM | 1 | 0.0% | + 0.0% | – | 1 | 0.0% | + 0.0% | 62 | 53 |
| 57 | Lucid | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 63 | – |
| 58 | MAN | 1 | 0.0% | – 50.0% | 43 | 10 | 0.0% | + 400.0% | 45 | 48 |
| 59 | Maserati | 1 | 0.0% | + 0.0% | 54 | 3 | 0.0% | + 200.0% | 57 | 54 |
| 60 | NIO | 1 | 0.0% | new | – | 6 | 0.0% | new | 49 | 52 |
Austria March 2026 – models:
| Pos | Model | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Tesla Model Y | 1,057 | 3.2% | + 111.4% | 19 | 1,826 | 2.4% | + 124.6% | 6 | 7 |
| 2 | Skoda Octavia | 783 | 2.4% | + 17.2% | 2 | 1,710 | 2.2% | – 19.1% | 3 | 1 |
| 3 | VW Golf | 650 | 2.0% | – 15.1% | 1 | 2,661 | 3.4% | + 38.2% | 1 | 2 |
| 4 | BMW X1 | 617 | 1.9% | + 14.9% | 11 | 1,320 | 1.7% | + 5.9% | 9 | 3 |
| 5 | Seat Ibiza | 529 | 1.6% | + 22.7% | 6 | 1,328 | 1.7% | – 15.6% | 4 | 4 |
| 6 | Skoda Karoq | 524 | 1.6% | + 33.0% | 13 | 1,183 | 1.5% | + 9.7% | 12 | 8 |
| 7 | Hyundai Tucson | 522 | 1.6% | + 374.5% | n/a | n/a | n/a | n/a | n/a | 19 |
| 8 | Skoda Fabia | 501 | 1.5% | + 24.6% | 8 | 1,293 | 1.7% | + 14.7% | 5 | 9 |
| 9 | Audi Q3 | 491 | 1.5% | + 223.0% | 9 | 1,189 | 1.5% | + 233.1% | 10 | n/a |
| 10 | Toyota Yaris/Cross | 474 | 1.4% | + 45.0% | 3 | 1,217 | 1.6% | + 51.4% | 8 | 5 |
| 11 | Tesla Model 3 | 452 | 1.4% | + 47.7% | n/a | 513 | 0.7% | + 8.0% | n/a | n/a |
| 12 | VW Tiguan | 438 | 1.3% | + 10.9% | 15 | 1,002 | 1.3% | – 5.6% | 16 | 6 |
| 13 | BMW X3 | 416 | 1.3% | + 107.0% | n/a | n/a | n/a | n/a | n/a | n/a |
| 14 | Seat Leon | 406 | 1.2% | + 18.4% | 16 | 1,033 | 1.3% | + 51.5% | 14 | 14 |
| 15 | BYD Seal | 405 | 1.2% | + 34.1% | 10 | 1,055 | 1.4% | + 9.8% | 13 | 15 |
| 16 | Dacia Sandero | 398 | 1.2% | – 1.7% | 5 | 994 | 1.3% | – 22.0% | 15 | 10 |
| 17 | Mazda CX-30 | 389 | 1.2% | – 19.3% | n/a | n/a | n/a | n/a | n/a | n/a |
| 18 | VW Polo | 383 | 1.2% | + 44.5% | 7 | 1,463 | 1.9% | + 82.4% | 2 | 11 |
| 19 | Cupra Leon | 377 | 1.1% | + 199.2% | n/a | 863 | 1.1% | + 106.0% | n/a | n/a |
| 20 | Dacia Bigster | 372 | 1.1% | + 1182.8% | 4 | 1,124 | 1.5% | + 3646.7% | 7 | 16 |
| n/a | Skoda Elroq | 357 | 1.1% | + 160.6% | 12 | 1,017 | 1.3% | + 272.5% | 11 | 17 |
| n/a | VW Bus | 344 | 1.0% | + 49.6% | 14 | 855 | 1.1% | + 40.2% | 19 | 12 |
| n/a | VW ID.3 | 334 | 1.0% | + 74.0% | n/a | 624 | 0.8% | + 29.5% | n/a | n/a |
| n/a | VW T-Roc | 330 | 1.0% | + 38.7% | n/a | 844 | 1.1% | + 19.9% | 18 | n/a |
| n/a | Skoda Enyaq | 309 | 0.9% | + 58.5% | 17 | 838 | 1.1% | + 57.5% | 17 | 20 |
Source: Statistik Austria
