Austria March 2026: Market up 27.2%, Tesla Model Y best-seller

The Tesla Model Y is the favourite of Austrian car buyers in March.

The Austrian new car market posts a splendid result in March: up 27.2% year-on-year to 33,018 units. Q1 volumes are up 17% to 77,235. Volkswagen (+15.7%) leads the way but, even though it is up by double-digits, significantly trails the market and sees its share thaw to 12.6% vs. 14.9% so far this year. In contrast, fellow VAG members Skoda (+46.2%) and Audi (+36.5%) are in excellent shape. BMW (+14.7%) follows while Tesla (+87.2%) compensates for low year-ago results and climbs 16 spots on February to #5. The American brand is now #12 year-to-date vs. #18 over the Full Year 2025. Hyundai (+114.1%), Fiat (+107.2%), Suzuki (+102.2%) and BYD (+58%) also shine below.

Model-wise, the Tesla Model Y (+111.4%) signs its first monthly win since last June and climbs to #6 year-to-date vs. #7 over the Full Year 2025. The Skoda Octavia (+17.2%) repeats at #2 ahead of the VW Golf (-15.1%), the latter still faraway leader after a bumper January performance (6.6% share). The BMW X1 (+14.9%) advances to #4, with 44% of its March volume coming from the iX1 BEV variant. The Hyundai Tucson (+374.5%) surges to #7, with the Audi Q3 (+223%) and BMW X3 (+107%) also impressive. Note 60% of X3 sales come from the iX3.

Previous month: Austria February 2026: Dacia Bigster and Skoda Elroq strong in market up 8.5%

One year ago: Austria March 2025: Dacia Duster, Mazda CX-30 and MG ZS at all-time high

Full March 2026 Top 60 All brands and Top 20 models below.