Malaysia January 2026: Proton at 29.2% share, places Saga at #1 and e.MAS 7 at #5
The Proton Saga holds 15.2% of the Malaysian market in January.
67,540 new light vehicles hit Malaysian roads in January, a sturdy 24.3% year-on-year improvement. We have some movement in the brands charts, with Perodua (+12.4%) trailing the market to 38.7% share vs. 41.7% over the Full Year 2025. Proton (+103.9%) is the performer of the month, doubling its sales year-on-year to reach a stunning 29.2% share vs. 14% in December and 17.6% over the FY2025. Toyota (-20%) is relegated to a distant third place above Honda (-15.1%) also freefalling. Chery (+79.5%) excels at #5, with BYD (+80.8%) the only additional Top 10 member to beat the market. Jetour is up five spots on last month to a record 11th place.
We have a big event in the models charts: the Proton Saga shoots up 130.6% to lead the way with a stunning 15.2% share, partly thanks to a facelift launched last December. This is the first time since we started following Malaysia monthly in August 2024 that the Saga is #1, and most probably the first time in many years. Although it is down to #2, the traditional leader, the Peridua Bezza (+65.1%) also has a fantastic month at 12.5% share vs. 9.6% in December. The Perodua Axia (-7.3%) and Myvi (+8%) follow, both disappointing. Another Proton makes itself noticed: the new e.MAS 5 is up 53 ranks on last month to a record 5th position with 4.5% share, by far the best-selling BEV in the country. The new Perodua Traz (aka Toyota Yaris Cross) also breaks into the Top 10 for the first time at #8, with the Proton X50 (+72%) and S70 (+41.6%) also justifying the brand’s surge.
Previous post: Malaysia 2025: Record market for 4th straight time, Perodua Bezza signs 3rd win in a row
One year ago: Malaysia January 2025: Perodua Axia snaps first place, Proton eMas 7 launches
Full January 2026 Top 51 All brands and Top 210 All models below.
Malaysia January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Perodua | 26,128 | 38.7% | + 12.4% | 1 |
| 2 | Proton | 19,750 | 29.2% | + 103.9% | 3 |
| 3 | Toyota | 6,535 | 9.7% | – 20.0% | 2 |
| 4 | Honda | 3,094 | 4.6% | – 15.1% | 4 |
| 5 | Chery | 1,639 | 2.4% | + 79.5% | 6 |
| 6 | Mitsubishi | 1,179 | 1.7% | – 4.3% | 9 |
| 7 | BYD | 913 | 1.4% | + 80.8% | 5 |
| 8 | Jaecoo | 870 | 1.3% | + 13.7% | 8 |
| 9 | Mazda | 840 | 1.2% | + 12.0% | 10 |
| 10 | Mercedes | 663 | 1.0% | – 11.7% | 14 |
| 11 | Jetour | 585 | 0.9% | new | 16 |
| 12 | BMW | 542 | 0.8% | – 9.2% | 11 |
| 13 | Zeekr | 489 | 0.7% | + 384.2% | 12 |
| 14 | iCar | 451 | 0.7% | new | 20 |
| 15 | Lexus | 406 | 0.6% | + 18.0% | 17 |
| 16 | Ford | 340 | 0.5% | – 27.8% | 19 |
| 17 | Haval | 336 | 0.5% | – 2.3% | 15 |
| 18 | Nissan | 321 | 0.5% | – 43.8% | 18 |
| 19 | MG | 308 | 0.5% | + 42.6% | 24 |
| 20 | Isuzu | 261 | 0.4% | – 47.9% | 13 |
| 21 | GAC | 209 | 0.3% | + 178.7% | 25 |
| 22 | Tesla | 176 | 0.3% | + 1253.8% | 7 |
| 23 | Porsche | 175 | 0.3% | – 38.6% | 21 |
| 24 | Leapmotor | 171 | 0.3% | + 470.0% | 32 |
| 25 | Suzuki | 129 | 0.2% | + 11.2% | 28 |
| 26 | Volkswagen | 128 | 0.2% | + 18.5% | 23 |
| 27 | Mini | 100 | 0.1% | – 17.4% | 22 |
| 28 | Xpeng | 97 | 0.1% | + 19.8% | 26 |
| 29 | Peugeot | 83 | 0.1% | + 1.2% | 37 |
| 30 | Volvo | 83 | 0.1% | – 8.8% | 29 |
| 31 | Kia | 78 | 0.1% | + 6.8% | 44 |
| 32 | Subaru | 67 | 0.1% | – 39.6% | 30 |
| 33 | Land Rover | 66 | 0.1% | – 35.3% | 34 |
| 34 | Hyundai | 58 | 0.1% | + 9.4% | 33 |
| 35 | Denza | 55 | 0.1% | new | 27 |
| 36 | Ora | 51 | 0.1% | + 18.6% | 31 |
| 37 | DFSK | 40 | 0.1% | n/a | 36 |
| 38 | TANK | 38 | 0.1% | + 123.5% | 35 |
| 39 | Neta | 24 | 0.0% | + 200.0% | 43 |
| 40 | Audi | 13 | 0.0% | – 23.5% | 38 |
| 41 | Lamborghini | 12 | 0.0% | – 45.5% | 40 |
| 43 | Ferrari | 9 | 0.0% | – 50.0% | 41 |
| 43 | Rolls Royce | 7 | 0.0% | – 30.0% | 45 |
| 44 | Maserati | 5 | 0.0% | + 150.0% | 50 |
| 45 | Bentley | 3 | 0.0% | – 57.1% | 43 |
| 46 | Lotus | 3 | 0.0% | + 0.0% | 39 |
| 47 | Weststar Maxus | 3 | 0.0% | – 78.6% | 47 |
| 48 | Daihatsu | 2 | 0.0% | + 0.0% | 51 |
| 49 | JAC | 2 | 0.0% | n/a | 49 |
| 50 | Jeep | 2 | 0.0% | – 60.0% | 48 |
| 51 | Alfa Romeo | 1 | 0.0% | n/a | 52 |
Malaysia January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Dec |
| 1 | Proton Saga | 10,285 | 15.2% | + 130.6% | 3 |
| 2 | Perodua Bezza | 8,431 | 12.5% | + 65.1% | 1 |
| 3 | Perodua Axia | 6,581 | 9.7% | – 7.3% | 4 |
| 4 | Perodua Myvi | 4,819 | 7.1% | + 8.0% | 2 |
| 5 | Proton e.MAS 5 | 3,068 | 4.5% | new | 58 |
| 6 | Perodua Alza | 3,012 | 4.5% | – 6.3% | 14 |
| 7 | Proton X50 | 2,411 | 3.6% | + 72.0% | 12 |
| 8 | Perodua Traz | 1,901 | 2.8% | new | 40 |
| 9 | Proton S70 | 1,604 | 2.4% | + 41.6% | 16 |
| 10 | Toyota Hilux | 1,338 | 2.0% | + 3.4% | 7 |
| 11 | Honda City | 1,231 | 1.8% | + 3.0% | 8 |
| 12 | Toyota Alphard | 1,164 | 1.7% | – 16.7% | 17 |
| 13 | Toyota Vios | 1,134 | 1.7% | – 29.3% | 6 |
| 14 | Perodua Ativa | 1,012 | 1.5% | – 59.9% | 5 |
| 15 | Proton Persona | 939 | 1.4% | – 22.9% | 25 |
| 16 | Toyota Corolla Cross | 883 | 1.3% | – 33.9% | 11 |
| 17 | Honda HR-V | 838 | 1.2% | – 13.0% | 10 |
| 18 | Mitsubishi Xpander | 810 | 1.2% | – 15.9% | 24 |
| 19 | Jaecoo J7 | 779 | 1.2% | + 1.8% | 18 |
| 20 | Proton X70 | 672 | 1.0% | + 18.3% | 41 |
| 21 | Chery Tiggo 7 Pro | 554 | 0.8% | + 178.4% | 29 |
| 22 | Honda Civic | 539 | 0.8% | – 16.0% | 15 |
| 23 | Jetour Dashing | 531 | 0.8% | new | 36 |
| 24 | Chery Tiggo 8 Pro | 500 | 0.7% | + 151.3% | 33 |
| 25 | Toyota Veloz | 488 | 0.7% | + 23.2% | 31 |
| 26 | iCar 03 | 451 | 0.7% | new | 47 |
| 27 | Zeekr 7X | 426 | 0.6% | new | 28 |
| 28 | Toyota Yaris | 393 | 0.6% | + 0.5% | 19 |
| 29 | BYD Atto 3 | 389 | 0.6% | + 274.0% | 32 |
| 30 | Perodua Aruz | 372 | 0.6% | – 55.7% | 9 |
| 31 | Mitsubishi Triton | 369 | 0.5% | + 40.3% | 39 |
| 32 | Chery Omoda C9 | 352 | 0.5% | + 1203.7% | 35 |
| 33 | Ford Ranger | 337 | 0.5% | – 27.7% | 44 |
| 34 | Haval H6 | 336 | 0.5% | – 2.3% | 30 |
| 35 | Proton Iriz | 323 | 0.5% | + 12.2% | 51 |
| 36 | Toyota Harrier | 312 | 0.5% | – 2.8% | 42 |
| 37 | Mazda CX-5 | 295 | 0.4% | + 0.7% | 57 |
| 38 | Isuzu D-Max | 261 | 0.4% | – 47.9% | 26 |
| 39 | Toyota Vellfire | 254 | 0.4% | – 5.6% | 43 |
| 40 | Honda WR-V | 246 | 0.4% | – 13.4% | 27 |
| 41 | Proton X90 | 240 | 0.4% | + 21.8% | 50 |
| 42 | Honda CR-V | 233 | 0.3% | – 56.4% | 13 |
| 43 | Chery Omoda 5 | 233 | 0.3% | – 52.3% | 45 |
| 44 | Lexus RX | 222 | 0.3% | + 23.3% | 49 |
| 45 | Mazda3 | 219 | 0.3% | + 154.7% | 34 |
| 46 | Proton e.MAS 7 | 208 | 0.3% | – 50.6% | 20 |
| 47 | BYD Sealion 7 | 196 | 0.3% | + 29.8% | 23 |
| 48 | BYD Seal 6 | 195 | 0.3% | new | 37 |
| 49 | Nissan Serena | 165 | 0.2% | – 21.4% | 48 |
| 50 | Mazda CX-30 | 149 | 0.2% | – 44.6% | 52 |
| 51 | BMW 3 Series | 149 | 0.2% | + 115.9% | 54 |
| 52 | Mercedes C-Class | 147 | 0.2% | + 12.2% | 65 |
| 53 | Toyota Hiace | 142 | 0.2% | + 787.5% | 59 |
| 54 | Mercedes GLC | 117 | 0.2% | + 37.6% | 61 |
| 55 | MG 5 | 116 | 0.2% | – 11.5% | 72 |
| 56 | GAC GS3 | 110 | 0.2% | + 46.7% | 60 |
| 57 | Toyota Voxy | 106 | 0.2% | + 39.5% | 71 |
| 58 | BMW 5 Series | 104 | 0.2% | + 30.0% | 66 |
| 59 | Toyota Fortuner | 102 | 0.2% | + 12.1% | 46 |
| 60 | Leapmotor B10 | 100 | 0.1% | new | – |
| 61 | Toyota Land Cruiser | 98 | 0.1% | – 30.5% | 77 |
| 62 | Suzuki Jimny | 98 | 0.1% | + 12.6% | 70 |
| 63 | GAC Emkoo | 95 | 0.1% | new | 108 |
| 64 | Mazda CX-8 | 94 | 0.1% | + 40.3% | 90 |
| 65 | Tesla Model 3 | 91 | 0.1% | + 2933.3% | 22 |
| 66 | Jaecoo J8 | 91 | 0.1% | new | 78 |
| 67 | Mercedes A-Class | 90 | 0.1% | – 45.1% | 64 |
| 68 | Mercedes E-Class | 85 | 0.1% | – 20.6% | 82 |
| 69 | VW Tiguan | 85 | 0.1% | + 19.7% | 63 |
| 70 | Lexus NX | 85 | 0.1% | + 25.0% | 73 |
| 71 | MG 4 | 85 | 0.1% | + 107.3% | 120 |
| 72 | Tesla Model Y | 85 | 0.1% | + 750.0% | 21 |
| 73 | Mercedes EQS | 80 | 0.1% | + 788.9% | 104 |
| 74 | MG S5 EV | 78 | 0.1% | new | 117 |
| 75 | Xpeng G6 | 72 | 0.1% | – 11.1% | 69 |
| 76 | BMW X1 | 72 | 0.1% | + 0.0% | 53 |
| 77 | Porsche Cayenne | 71 | 0.1% | – 53.0% | 81 |
| 78 | Leapmotor C10 | 71 | 0.1% | + 136.7% | 86 |
| 79 | Mercedes CLA | 65 | 0.1% | – 21.7% | 96 |
| 80 | Kia Carnival | 61 | 0.1% | + 69.4% | 165 |
| 81 | Zeekr 009 | 59 | 0.1% | – 27.2% | 62 |
| 82 | BYD Atto 2 | 56 | 0.1% | new | 38 |
| 83 | Denza D9 | 55 | 0.1% | new | 55 |
| 84 | Nissan Almera | 54 | 0.1% | – 32.5% | 80 |
| 85 | Jetour VT9 | 54 | 0.1% | new | 67 |
| 86 | BYD M6 | 53 | 0.1% | – 61.0% | 56 |
| 87 | Nissan Kicks | 50 | 0.1% | – 76.9% | 95 |
| 88 | Mini Countryman | 47 | 0.1% | – 17.5% | 75 |
| 89 | Land Rover Defender | 45 | 0.1% | – 29.7% | 105 |
| 90 | Mazda CX-60 | 45 | 0.1% | new | 76 |
| 91 | Toyota GR86 | 44 | 0.1% | + 29.4% | 83 |
| 92 | Peugeot 2008 | 43 | 0.1% | + 1333.3% | 154 |
| 93 | DFSK Box | 40 | 0.1% | new | 93 |
| 94 | Nissan Navara | 38 | 0.1% | – 2.6% | 97 |
| 95 | BMW X5 | 38 | 0.1% | + 245.5% | 87 |
| 96 | Lexus IS | 35 | 0.1% | + 12.9% | 123 |
| 97 | Volvo XC90 | 35 | 0.1% | + 40.0% | 98 |
| 98 | BMW X4 | 34 | 0.1% | + 47.8% | 85 |
| 99 | BMW X3 | 33 | 0.0% | + 43.5% | 91 |
| 100 | Mazda MX-5 | 33 | 0.0% | + 106.3% | 121 |
| 101 | Suzuki Swift | 31 | 0.0% | + 6.9% | 109 |
| 102 | Subaru XV | 30 | 0.0% | – 38.8% | 110 |
| 103 | Volvo XC60 | 30 | 0.0% | + 20.0% | 101 |
| 104 | Ora 07 | 30 | 0.0% | + 50.0% | 99 |
| 105 | Subaru Forester | 29 | 0.0% | – 45.3% | 119 |
| 106 | Peugeot 408 | 29 | 0.0% | – 12.1% | 116 |
| 107 | Mini 3 Door | 29 | 0.0% | n/a | 92 |
| 108 | Porsche Macan | 27 | 0.0% | – 38.6% | 89 |
| 109 | Porsche Taycan | 27 | 0.0% | – 6.9% | 94 |
| 110 | VW Golf | 27 | 0.0% | – 3.6% | 102 |
| 111 | Porsche 911 | 26 | 0.0% | – 18.8% | 111 |
| 112 | Toyota Camry | 26 | 0.0% | + 766.7% | 74 |
| 113 | Hyundai Staria | 25 | 0.0% | – 39.0% | 112 |
| 114 | Xpeng X9 | 25 | 0.0% | new | 79 |
| 115 | BYD Seal | 24 | 0.0% | – 74.7% | 84 |
| 116 | Lexus LX | 24 | 0.0% | + 0.0% | 122 |
| 117 | MG HS | 23 | 0.0% | – 28.1% | 138 |
| 118 | Mercedes G-Class | 23 | 0.0% | + 43.8% | 114 |
| 119 | Mercedes GLE | 22 | 0.0% | – 42.1% | 106 |
| 120 | Mercedes GLA | 21 | 0.0% | – 63.2% | 118 |
| 121 | Ora Good Cat | 21 | 0.0% | – 8.7% | 107 |
| 122 | TANK 500 | 21 | 0.0% | new | 124 |
| 123 | Toyota Corolla | 19 | 0.0% | – 26.9% | 68 |
| 124 | BMW 2 Series | 19 | 0.0% | – 17.4% | 128 |
| 125 | Lexus RZ | 19 | 0.0% | new | 131 |
| 126 | Kia Sportage | 17 | 0.0% | – 45.2% | 185 |
| 127 | TANK 300 | 17 | 0.0% | + 0.0% | 115 |
| 128 | Hyundai Santa Fe | 17 | 0.0% | + 54.5% | 137 |
| 129 | Porsche 718 | 16 | 0.0% | – 36.0% | 149 |
| 130 | Hyundai Tucson | 16 | 0.0% | n/a | 156 |
| 131 | Mini 5 Door | 15 | 0.0% | – 40.0% | 142 |
| 132 | Nissan X-Trail | 14 | 0.0% | – 46.2% | 125 |
| 133 | Toyota Supra | 14 | 0.0% | – 41.7% | 130 |
| 134 | BMW 4 Series Coupe | 13 | 0.0% | + 8.3% | 146 |
| 135 | Range Rover | 13 | 0.0% | + 30.0% | 158 |
| 136 | Toyota Crown | 13 | 0.0% | + 30.0% | 133 |
| 137 | BMW 7 Series | 12 | 0.0% | – 45.5% | 145 |
| 138 | Neta V | 12 | 0.0% | + 71.4% | 172 |
| 139 | Neta X | 12 | 0.0% | + 1100.0% | 168 |
| 140 | BMW iX2 | 11 | 0.0% | – 69.4% | 132 |
| 141 | VW Arteon | 11 | 0.0% | + 22.2% | 126 |
| 142 | Volvo C40 | 11 | 0.0% | + 450.0% | 140 |
| 143 | Lamborghini Urus | 10 | 0.0% | – 37.5% | 155 |
| 144 | Lexus LBX | 9 | 0.0% | – 72.7% | 88 |
| 145 | BMW X7 | 9 | 0.0% | – 47.1% | 150 |
| 146 | BMW i4 | 9 | 0.0% | + 28.6% | 100 |
| 147 | BMW 1 Series | 9 | 0.0% | + 50.0% | 151 |
| 148 | BMW i5 | 8 | 0.0% | – 92.2% | 153 |
| 149 | Mercedes S-Class | 8 | 0.0% | – 42.9% | 127 |
| 150 | Porsche Panamera | 8 | 0.0% | + 100.0% | 174 |
| 151 | Audi Q7 | 8 | 0.0% | n/a | 167 |
| 152 | BMW i7 | 7 | 0.0% | – 81.6% | 147 |
| 153 | Range Rover Sport | 7 | 0.0% | – 30.0% | 166 |
| 154 | BMW Z4 | 7 | 0.0% | + 75.0% | 170 |
| 155 | Lexus LM | 7 | 0.0% | n/a | 157 |
| 156 | Honda Odyssey | 6 | 0.0% | – 72.7% | 164 |
| 157 | Mini Aceman | 6 | 0.0% | – 57.1% | 103 |
| 158 | Subaru BRZ | 6 | 0.0% | – 14.3% | 162 |
| 159 | Peugeot Landtrek | 6 | 0.0% | + 200.0% | 193 |
| 160 | MG Cyberster | 6 | 0.0% | new | 134 |
| 161 | Peugeot 3008 | 5 | 0.0% | – 86.8% | 204 |
| 162 | Maserati Levante | 5 | 0.0% | + 150.0% | 198 |
| 163 | Mazda BT-50 | 5 | 0.0% | n/a | – |
| 164 | VW Touareg | 5 | 0.0% | n/a | 163 |
| 165 | Zeekr X | 4 | 0.0% | – 80.0% | 143 |
| 166 | BMW iX | 4 | 0.0% | – 66.7% | 139 |
| 167 | Rolls Royce Spectre | 4 | 0.0% | + 33.3% | 177 |
| 168 | Volvo XC40 | 3 | 0.0% | – 85.0% | 136 |
| 169 | Volvo EX30 | 3 | 0.0% | – 83.3% | 161 |
| 170 | Mercedes EQA | 3 | 0.0% | – 57.1% | 173 |
| 171 | Ferrari F8 | 3 | 0.0% | – 40.0% | 180 |
| 172 | Bentley Continental | 3 | 0.0% | + 0.0% | 171 |
| 173 | Ferrari Roma | 3 | 0.0% | + 0.0% | 181 |
| 174 | BMW 8 Series | 3 | 0.0% | + 50.0% | 197 |
| 175 | GAC M8 | 3 | 0.0% | new | 160 |
| 176 | Maxus G10 | 2 | 0.0% | – 71.4% | 213 |
| 177 | Jeep Wrangler | 2 | 0.0% | – 60.0% | 186 |
| 178 | Rolls Royce Cullinan | 2 | 0.0% | – 60.0% | 190 |
| 179 | Audi Q8 | 2 | 0.0% | – 50.0% | 129 |
| 180 | Ford Everest | 2 | 0.0% | – 50.0% | 169 |
| 181 | Toyota C-HR | 2 | 0.0% | – 50.0% | 206 |
| 182 | Lotus Eletre | 2 | 0.0% | – 33.3% | 152 |
| 183 | Toyota GranAce | 2 | 0.0% | – 33.3% | 216 |
| 184 | Audi RS3 | 2 | 0.0% | + 0.0% | – |
| 185 | Daihatsu Taft | 2 | 0.0% | + 0.0% | 205 |
| 186 | Lexus LC | 2 | 0.0% | + 0.0% | 199 |
| 187 | Lexus RC | 2 | 0.0% | + 0.0% | 210 |
| 188 | Mini Clubman | 2 | 0.0% | + 0.0% | 187 |
| 189 | Subaru WRX | 2 | 0.0% | + 0.0% | 189 |
| 190 | JAC T9 | 2 | 0.0% | new | 188 |
| 191 | Lamborghini Aventador | 2 | 0.0% | n/a | – |
| 192 | Toyota Estima | 1 | 0.0% | – 91.7% | 211 |
| 193 | Range Rover Velar | 1 | 0.0% | – 90.9% | 194 |
| 194 | BMW iX3 | 1 | 0.0% | – 80.0% | 207 |
| 195 | Mercedes AMG-GT | 1 | 0.0% | – 80.0% | 192 |
| 196 | GAC Aion Y Plus | 1 | 0.0% | – 75.0% | 175 |
| 197 | Audi RS6 | 1 | 0.0% | – 66.7% | 223 |
| 198 | Ferrari 296 | 1 | 0.0% | – 66.7% | 208 |
| 199 | Ferrari 488 | 1 | 0.0% | – 66.7% | 209 |
| 200 | Lexus ES | 1 | 0.0% | – 66.7% | 159 |
| 201 | Ferrari SF90 | 1 | 0.0% | + 0.0% | – |
| 202 | Ford Mustang | 1 | 0.0% | + 0.0% | 195 |
| 203 | Maxus MIFA 9 | 1 | 0.0% | + 0.0% | 202 |
| 204 | Mini Convertible | 1 | 0.0% | + 0.0% | 191 |
| 205 | Rolls Royce Ghost | 1 | 0.0% | + 0.0% | 219 |
| 206 | Alfa Romeo Giulia | 1 | 0.0% | n/a | 222 |
| 207 | Honda e:N1 | 1 | 0.0% | new | 113 |
| 208 | Lotus Emeya | 1 | 0.0% | n/a | 148 |
| 209 | Mercedes GLS | 1 | 0.0% | n/a | – |
| 210 | Volvo EX90 | 1 | 0.0% | new | 179 |
Source: Manufacturers
