Canada February 2026: bZ4X is Toyota’s best-seller

The bZ4X is Toyota’s most popular model in Canada in February.

Local consultancy DesRosiers Automotive has the Canadian new light vehicle market down -0.2% year-on-year in February to just under 122,000 units. Even though February 2025 was already off -8.2% on the year prior, this is a relatively solid performance given the current trade environment and the extreme weather the country has faced over the past month. The SAAR comes at a sturdy 2.00 million, identical to last year and slightly lower than the 2.08 million of January. The year-to-date tally is off -1.7% to 236,000 units.

Looking at OEMs with available monthly data, Hyundai-Kia (+4.8%) is strong, Honda Canada (+0.1%) is stable and Toyota Motor (-7.6%) suffers. As for brands, Genesis (+45.4%) delivers the best performance, with Acura (+5.3%), Volvo (+4.2%), Kia (+4.2%) and Hyundai (+3.6%) also solid. Mazda (+1.3%) edges up, Honda (-0.4%) edges down, and Lexus (-9.8%), Subaru (-8.7%) and Toyota (-7.1%) struggle. 

Among the models with monthly sales, the Toyota bZ4X (+1228%) stuns with over 1,400 sales as the brand’s best-seller in Canada for the month. But the generation changeover of the RAV4 (-79.3%) is what sinks Toyota this month. The Hyundai Palisade (+72.9%), Tucson (+66.2%), Kia Sportage (+64.4%) and Mazda CX-30 (+43.2%) also make themselves noticed.

Previous month: Canada January 2026: Acura up 39%, Honda down -17%

One year ago: Canada February 2025: Hyundai (+6.5%), Mazda (+11.9%), Lexus (+9.5%) defy market off -8.2%

Full February 2026 figures for OEMs, brands and models with available monthly data below.