United Arab Emirates Full Year 2025: Toyota Hilux leads, Jetour T2 #3

The Jetour T2 is up to third place in the UAE in 2025.

Discover 20 years of United Arab Emirates Historical Data here.

New vehicle sales in the UAE advance 5.3% year-on-year in 2025 to 335,772 units. This is partly due to the addition of BMW/Mini in the figures. Toyota (+6.5%) outpaces the market to progress slightly to 24.4% share. In contrast Nissan (-10.2%) struggles, down to 14.1% vs. 16.5% in 2024. Mitsubishi (+3.5%) ensures the podium remains unchanged on 2024. Jetour (+82.1%) is the best performing carmaker in the Top 10, surging six spots to #4 and dislodging MG (+10.5%) to become the best-selling Chinese brand in the UAE. Geely (+47.7%) impresses at #6 vs. #12 last year, with Mercedes (+19.1%) and Ford (+13.8%) also solid. BMW/Mini lands at #8.

Looking at the models ranking, this year the Toyota Hilux (+35%) grabs the pole position with 5.7% share. It’s the nameplate’s 4th win in recent times after 2012, 2014 and 2022. Leader last year, the Nissan Patrol (+2.3%) is still up but retrogrades to 2nd place with 5% share. The Jetour T2 (+98.4%) is up five spots to #3 while the Toyota Land Cruiser (+12.7%) and Nissan Sunny (-44.6%) round out the Top 5. The Tesla Model Y surges 97.6% and 15 ranks to #6 with the next four models all beating the market with double-digit gains, led by the Toyota Ace (+72.1%), Ford Territory (+33.3%), Mitsubishi Outlander (+30.1%) and Nissan X-Trail (+17.2%).

Previous year: United Arab Emirates 2024: Nissan Patrol edges past Sunny to sign first victory in 4 years

Two years ago: United Arab Emirates 2023: Nissan places Sunny and Patrol atop market up 26.4%

Full Year 2025 Top 45 All brands and Top 50 models vs. Full Year 2024 figures below.