Russia January 2026: Tenet up to 11.1% share, Mazda hits record ranking, Lada Iskra gears up

The Lada Iskra is up to #8 in January.

The Russian new car market falls -9.5% year-on-year in January to 80,604 units. Lada (-28.7%) collapses and falls from 30.9% share in January 2025 to just 24.4% now. Haval (-9.3%) follows the market to 13.3% share while newcomer Tenet smashes its share record from 8.9% in December to 11.1% this month. Tenet is a China-Russia joint venture which assembles rebadged Chery vehicles at the Kaluga plant, previously owned by Volkswagen. Geely (-24.1%) disappoints at #4 ahead of Belgee (+62.2%) up significantly year-on-year but down one spot on December to #5. Toyota (+79.2%) repeats at #7 and scores a 6th consecutive Top 10 finish. Surprise at #9: we have Mazda (+970.4%) which isn’t officially present in Russia… This is a record ranking for the brand, also hit in January 2021.

Model-wise, the Lada Granta (-33.5%) sinks but stays on top ahead of the Haval Jolion (+5.5%). The new Tenet T7, a localised version of the Chery Tiggo 7L, improves to 5.2% share in third place while the Tenet T4 (aka Chery Tiggo 4) is up to 5.1%. Below a freefalling Lada Vesta (-62.1%), the Niva Travel (-3.2%) contains its loss and is up two spots on last month to #6. The new Lada Iskra, slotting between the Granta and Vesta within the carmaker’s lineup, continues to gear up and progresses from #10 in December to #8 with 2.7%. Justifying the stunning performance of the Japanese brand, the Mazda CX-5 (+1449.2%) shoots up to #9, which is actually the nameplate’s very first incursion in the Russian Top 10, with its previous best being #14 in February 2021.

Previous post: Russia Full Year 2025: Market down -15.6%, Belgee (+96.5%), Solaris (+132%), newcomer Tenet impress

One year ago: Russia January 2025: Market slows down its growth to +11%

Full January 2026 Top 10 brands and models below.