Poland January 2026: Toyota places 5 models in Top 6, Cupra and Omoda at record highs
The Cupra Formentor is inside the Polish Top 10 in January.
It’s a tough start of the year for the Polish new car market at -9% year-on-year in January to 40,284 units. Toyota (-12.7%) falls heavily but scores a superb 19.5% share. It is followed by Skoda (+6.3%) defying the negative context with a sturdy gain. Volkswagen (-3.6%) and Audi (-7.8%) resist somewhat while BMW (+9.6%) is back up three spots on last month to round out the Top 5. Lexus (-40.8%) collapses on a record year-ago result and Kia (-38.6%) also freefalls. Dacia (-7.9%) stays at #9. At #10, Cupra (+1.8%) breaks into the Polish Top 10 for the second time ever after also hitting #10 in August 2023. Omoda (+205%) breaks into the Top 15 for the first time at #15.
Model-wise, the Toyota Corolla (-5.1%) reclaims the top spot it held over the Full Year 2025 with a very strong 5.3% share vs. 2.9% in December and 3.9% over FY2025. The Skoda Octavia (+9.7%) is relegated to #2 but is solid YoY, followed by a surging Toyota Yaris Cross (+21.2%). Toyota places no less than five models inside the January Top 6: add the C-HR (-38.1%), RAV4 (-11.4%) and Yaris (-14.9%). The Cupra Formentor (+25.2%) lodges its first Top 10 finish since August 2024 (#8). Notice also the Toyota Corolla Cross (+50.9%), Aygo X (+47%) and Skoda Kamiq (+13.5%) all delivering fantastic results.
Previous post: Poland Full Year 2025: Skoda Octavia (+11.7%) catches up on Toyota Corolla (-18.8%)
One year ago: Poland January 2025: Lexus, MG break records, Jaecoo 7 and Omoda 5 in Top 50
Full January 2026 Top 50 brands and Top 15 models below.
Poland January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Toyota | 7,859 | 19.5% | – 12.7% | 1 |
| 2 | Skoda | 4,324 | 10.7% | + 6.3% | 2 |
| 3 | Volkswagen | 3,316 | 8.2% | – 3.6% | 3 |
| 4 | Audi | 2,253 | 5.6% | – 7.8% | 5 |
| 5 | BMW | 1,932 | 4.8% | + 9.6% | 8 |
| 6 | Kia | 1,787 | 4.4% | – 38.6% | 10 |
| 7 | Mercedes | 1,733 | 4.3% | – 10.9% | 4 |
| 8 | Lexus | 1,212 | 3.0% | – 40.8% | 15 |
| 9 | Dacia | 1,120 | 2.8% | – 7.9% | 9 |
| 10 | Cupra | 1,119 | 2.8% | + 1.8% | 14 |
| 11 | Ford | 1,060 | 2.6% | – 20.1% | 16 |
| 12 | Hyundai | 950 | 2.4% | – 63.6% | 6 |
| 13 | MG | 930 | 2.3% | – 5.6% | 11 |
| 14 | Renault | 876 | 2.2% | – 19.2% | 7 |
| 15 | Omoda | 857 | 2.1% | + 205.0% | 23 |
| 16 | Citroen | 788 | 2.0% | + 52.7% | 19 |
| 17 | Volvo | 742 | 1.8% | – 22.1% | 28 |
| 18 | Opel | 736 | 1.8% | + 54.0% | 20 |
| 19 | Peugeot | 736 | 1.8% | + 4.1% | 24 |
| 20 | BYD | 608 | 1.5% | + 266.3% | 13 |
| 21 | Nissan | 567 | 1.4% | – 18.2% | 21 |
| 22 | Suzuki | 470 | 1.2% | – 34.6% | 27 |
| 23 | Chery | 461 | 1.1% | new | 17 |
| 24 | Honda | 431 | 1.1% | + 21.1% | 26 |
| 25 | Mazda | 396 | 1.0% | – 3.2% | 25 |
| 26 | Fiat | 363 | 0.9% | + 101.7% | 33 |
| 27 | Jaecoo | 346 | 0.9% | + 5.5% | 12 |
| 28 | BAIC | 304 | 0.8% | + 23.6% | 22 |
| 29 | Mini | 248 | 0.6% | + 53.1% | 32 |
| 30 | Leapmotor | 241 | 0.6% | new | 29 |
| 31 | Seat | 217 | 0.5% | – 61.9% | 31 |
| 32 | Jeep | 213 | 0.5% | + 20.3% | 39 |
| 33 | Tesla | 195 | 0.5% | + 89.3% | 18 |
| 34 | Alfa Romeo | 137 | 0.3% | – 12.7% | 34 |
| 35 | Land Rover | 131 | 0.3% | – 30.3% | 37 |
| 36 | Porsche | 111 | 0.3% | – 70.2% | 38 |
| 37 | JAC | 68 | 0.2% | new | 42 |
| 38 | GAC | 61 | 0.2% | new | 44 |
| 39 | Geely | 50 | 0.1% | new | 30 |
| 40 | Dongfeng | 48 | 0.1% | new | 45 |
| 41 | Xpeng | 48 | 0.1% | new | 46 |
| 42 | DS | 41 | 0.1% | + 86.4% | 43 |
| 43 | Mitsubishi | 35 | 0.1% | – 70.3% | 41 |
| 44 | KGM | 33 | 0.1% | – 81.6% | 36 |
| 45 | Jetour | 33 | 0.1% | new | n/a |
| 46 | Hongqi | 18 | 0.0% | new | 47 |
| 47 | Subaru | 14 | 0.0% | – 86.9% | 35 |
| 48 | Bestune | 11 | 0.0% | new | 40 |
| 49 | Forthing | 11 | 0.0% | – 83.8% | 48 |
| 50 | Alpine | 7 | 0.0% | + 600.0% | n/a |
| – | Others | 37 | 0.1% | – 83.6% | – |
Poland January 2026 – models:
| Pos | Model | Jan-26 | % | /25 | Pos |
| 1 | Toyota Corolla | 2,142 | 5.3% | – 5.1% | 2 |
| 2 | Skoda Octavia | 1,495 | 3.7% | + 9.7% | 1 |
| 3 | Toyota Yaris Cross | 1,033 | 2.6% | + 21.2% | 6 |
| 4 | Toyota C-HR | 1,007 | 2.5% | – 38.1% | 4 |
| 5 | Toyota RAV4 | 914 | 2.3% | – 11.4% | 7 |
| 6 | Toyota Yaris | 825 | 2.0% | – 14.9% | n/a |
| 7 | VW T-Roc | 792 | 2.0% | – 18.0% | n/a |
| 8 | Kia Sportage | 782 | 1.9% | – 38.8% | 9 |
| 9 | Cupra Formentor | 680 | 1.7% | + 25.2% | n/a |
| 10 | Toyota Aygo X | 641 | 1.6% | + 47.0% | n/a |
| 11 | Skoda Kamiq | 630 | 1.6% | + 13.5% | 13 |
| 12 | Toyota Corolla Cross | 599 | 1.5% | + 50.9% | n/a |
| 13 | Hyundai Tucson | 588 | 1.5% | – 44.8% | 11 |
| 14 | Audi Q5 | 545 | 1.4% | – 10.4% | n/a |
| 15 | Lexus NX | 541 | 1.3% | – 45.1% | n/a |
Source: SAMAR
