Netherlands January 2026: Suzuki Swift best-seller in market off -13.1%

The Suzuki Swift is the best-selling vehicle in the Netherlands in January.

The Dutch new car market retrogrades -13.1% year-on-year in January, an after-effect of artificially boosted December sales (amendment of BEV subsidies). HEVs hold 62% of the market thanks to 17,571 sales, BEVs are at 25.3% (7,165 sales), petrol at 11.8% (3,348), diesel at 0.9% (249) and LPG at less than 0.1% (14). Volkswagen (-15.4%) lodges a 4th consecutive monthly win at 8.4% share, albeit this is well below the 10.3% it held in December. Kia (-46.6%) is back up four spots on last month to #2 but craters year-on-year. It is followed by Hyundai (+6.3%) going against the grain with a positive result, BMW (-11.9%) up five ranks to #4 and Skoda (+18.4%) in excellent shape YoY but down from #2 in December. Citroen (+49.4%), Dacia (+33.2%) and Renault (+26.3%) also make themselves noticed below.

Model-wise, the ranking is now concentrated around small non BEV cars: the Suzuki Swift (+32.2%) is the new leader above the Hyundai i10 (+45.3%) and Toyota Aygo X (+16.3%). The Skoda Kodiaq (+4%) is up 34 spots on December to #4 wit the Hyundai Kona (+17%) rounding out the Top 5. Below, we find the Ford Kuga (+21.2%), Kia Sportage (+53.8%) and a freefalling VW Polo (-42%). Leaders over the Full Year 2025, the Skoda Elroq is down to #53 while the Kia EV3 (-82.1%) is down to #16 and the Tesla Model Y (-39.2%) is down to #22.

Previous post: Netherlands Full Year 2025: Skoda Elroq and Kia EV3 take the lead

One year ago: Netherlands January 2025: Kia EV3 storms into pole position

Full January 2026 Top 58 All brands and Top 331 All models below.