Croatia January 2026: Audi up to record 6th place
Audi holds 4.9% of the Croatian market in January.
The Croatian new car market suffers in January at -11.5% year-on-year to 3,946 units. Skoda (-2.6%) and Volkswagen (-6.2%) both improve their share and are separated by only one sale. Toyota (+13.8%) defies the negative context at #3 like last month, followed by Suzuki (-25%) and Opel (-26.9%) both cratering. Audi (+9.7%) is the only gainer in the remainder of the Top 10, reaching a record 6th place (previous best: #7 in March 2025). Renault (-50.6%), Dacia (-49%), Ford (-30.7%) and Hyundai (-25%) are hit particularly hard below. MG (+120%), Forthing (+106.7%) and Volvo (+24.2%) shine.
Model-wise, the VW T-Cross (-27.8%) is the best-seller like one year ago but sees its sales plunge. The Skoda Octavia (-11.4%) follows the market at #2 while the Suzuki Vitara (-29.8%) is in trouble at #3. In contrast, the VW Tiguan (+37.3%), Skoda Kamiq (+25%) and Suzuki S-Cross (+16.7%) all deliver excellent performances. The MG ZS (+142.9%), Toyota Yaris (+121.7%) and Skoda Karoq (+97.1%) all impress.
Previous post: Croatia Full Year 2025: Skoda Octavia and VW T-Cross lead again, Opel Mokka up to #5 in record market
One year ago: Croatia January 2025: VW T-Cross hits record share
Full January 2026 Top 44 All brands and Top 20 models below.
Croatia January 2026 – brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | Skoda | 515 | 13.1% | – 2.6% | 1 |
| 2 | Volkswagen | 514 | 13.0% | – 6.2% | 2 |
| 3 | Toyota | 306 | 7.8% | + 13.8% | 3 |
| 4 | Suzuki | 258 | 6.5% | – 25.0% | 5 |
| 5 | Opel | 209 | 5.3% | – 26.9% | 6 |
| 6 | Audi | 193 | 4.9% | + 9.7% | 10 |
| 7 | Kia | 193 | 4.9% | – 16.1% | 12 |
| 8 | Hyundai | 189 | 4.8% | – 25.0% | 8 |
| 9 | BMW | 170 | 4.3% | – 10.1% | 18 |
| 10 | Dacia | 157 | 4.0% | – 49.0% | 7 |
| 11 | Ford | 122 | 3.1% | – 30.7% | 4 |
| 12 | Renault | 118 | 3.0% | – 50.6% | 9 |
| 13 | Mazda | 98 | 2.5% | – 10.1% | 16 |
| 14 | Mercedes | 94 | 2.4% | + 3.3% | 13 |
| 15 | Peugeot | 89 | 2.3% | – 23.3% | 14 |
| 16 | Volvo | 82 | 2.1% | + 24.2% | 23 |
| 17 | Citroen | 68 | 1.7% | – 32.7% | 11 |
| 18 | MG | 66 | 1.7% | + 120.0% | 25 |
| 19 | BYD | 64 | 1.6% | new | 19 |
| 20 | Cupra | 55 | 1.4% | – 8.3% | 21 |
| 21 | Omoda | 54 | 1.4% | new | 20 |
| 22 | Nissan | 39 | 1.0% | – 33.9% | 22 |
| 23 | Geely | 32 | 0.8% | – 30.4% | 24 |
| 24 | Seat | 31 | 0.8% | + 14.8% | 26 |
| 25 | Forthing | 31 | 0.8% | + 106.7% | 29 |
| 26 | Porsche | 31 | 0.8% | – 34.0% | 30 |
| 27 | Jaecoo | 27 | 0.7% | + 2600.0% | 15 |
| 28 | Tesla | 19 | 0.5% | + 171.4% | 17 |
| 29 | Mini | 19 | 0.5% | + 58.3% | 37 |
| 30 | Mitsubishi | 15 | 0.4% | + 1400.0% | 33 |
| 31 | Lexus | 14 | 0.4% | – 30.0% | 27 |
| 32 | Honda | 12 | 0.3% | + 33.3% | 34 |
| 33 | SsangYong | 9 | 0.2% | – 10.0% | 28 |
| 34 | Land Rover | 9 | 0.2% | – 72.7% | 32 |
| 35 | Subaru | 8 | 0.2% | + 100.0% | 35 |
| 36 | DS | 7 | 0.2% | + 133.3% | 41 |
| 37 | Alfa Romeo | 7 | 0.2% | + 16.7% | 44 |
| 38 | Jeep | 6 | 0.2% | – 71.4% | 36 |
| 39 | Fiat | 5 | 0.1% | + 25.0% | 31 |
| 40 | Lynk & Co | 4 | 0.1% | – 60.0% | 38 |
| 41 | Leapmotor | 2 | 0.1% | new | 39 |
| 42 | Bentley | 2 | 0.1% | – 33.3% | 45 |
| 43 | Aston Martin | 2 | 0.1% | n/a | – |
| 44 | Morgan | 1 | 0.0% | n/a | – |
Croatia January 2026 – models:
| Pos | Model | Jan-26 | % | /24 | Dec |
| 1 | VW T-Cross | 190 | 4.8% | – 27.8% | 1 |
| 2 | Skoda Octavia | 163 | 4.1% | – 11.4% | 4 |
| 3 | Suzuki Vitara | 132 | 3.3% | – 29.8% | 6 |
| 4 | Suzuki SX4 S-Cross | 112 | 2.8% | + 16.7% | 11 |
| 5 | VW Tiguan | 92 | 2.3% | + 37.3% | 8 |
| 6 | Skoda Kamiq | 90 | 2.3% | + 25.0% | 14 |
| 7 | Hyundai Tucson | 83 | 2.1% | – 26.5% | 7 |
| 8 | Skoda Kodiaq | 81 | 2.1% | – 37.2% | 2 |
| 9 | Opel Corsa | 77 | 2.0% | – 59.0% | 9 |
| 10 | Kia Stonic | 69 | 1.7% | – 4.2% | n/a |
| 11 | Skoda Karoq | 67 | 1.7% | + 97.1% | n/a |
| 12 | Dacia Duster | 63 | 1.6% | – 45.2% | n/a |
| 13 | Kia Sportage | 62 | 1.6% | – 12.7% | n/a |
| 14 | VW T-Roc | 61 | 1.5% | + 5.2% | n/a |
| 15 | Ford Kuga | 59 | 1.5% | – 45.9% | n/a |
| 16 | Dacia Sandero | 57 | 1.4% | – 54.8% | 5 |
| 17 | Toyota Yaris Cross | 55 | 1.4% | + 22.2% | 16 |
| 18 | MG ZS | 51 | 1.3% | + 142.9% | n/a |
| 19 | Opel Frontera | 51 | 1.3% | new | n/a |
| 20 | Toyota Yaris | 51 | 1.3% | + 121.7% | n/a |
Source: Promocija Plus
