Thailand November 2025: Toyota Hilux Revo fades out, Jaecoo up to #4

The Jaecoo 5 EV is up to #6 in Thailand in November.

43,503 new light vehicles hit Thai roads in November, a solid 8.4% year-on-year increase. The year-to-date tally now stands at 554,341, down -1.4% over a year ago. Toyota (-6.7%) is in difficulty at 36% share vs. 38.4% so far this year. Reversely Honda (+7.6%) is strong year-on-year at #2 but its share is weaker than YTD at 11.4% vs. 12.2%. Isuzu (-13%) struggles but still ranks #3. The event of the month is the surge of Jaecoo, storming into the Top 5 at #4 with 5.9% share vs. #16 and 1.2% last month and #15 and 0.9% year-to-date. Its November volume accounts for 52% of its YTD total. BYD (+14.6%) is up YoY but down to 5.2% share vs. 6.9% YTD. GAC Aion (+231.4%), Changan (+101.3%) and MG (+42.2%) also impress in the remainder of the Top 10.

Over in the models charts, the Toyota Yaris Ativ (+28.3%) brilliantly repeats at #1 with 10.5% share vs. 9% through November. The Isuzu D-Max (-8.6%) suffers but outsells the Toyota Hilux Revo (-28.8%), now logically fading out as the next generation Hilux Travo is about to hit local dealerships. The Toyota Yaris Cross (-0.6%) and Honda City (-13.7%) camp on their October and YTD rankings despite YoY falls. Stunning performance from the Jaecoo 5 EV up 38 spots on October to #6 vs. #47 year-to-date. The Honda HR-V (+124.8%) also makes itself noticed at #7.

Previous month: Thailand October 2025: Toyota Yaris Ativ snaps pole position, sales up 13.3%

One year ago: Thailand November 2024: BYD Dolphin up to #6

Full December 2025 Top 44 All brands and Top 204 All models below.