Switzerland Full Year 2025: First win for the VW Tiguan

The VW Tiguan is the most popular car in Switzerland in 2025.

Discover 55 years worth of Switzerland Historical Data here.

Swiss new car sales drop -2.4% year-on-year in 2025 to 233,737 units. 4×4 sales are off -5% to 118,342 and 50.6% share vs. 52% in 2024. Petrol registrations are down -19.8% to 55,732 and 23.8% share vs. 29% last year, diesel recedes -29.2% to 15,953 and 6.8% share vs. 9.4%, HEVs edge up 2.6% to 82,603 and 35.3% share vs. 33.6% (this includes MHEVs), PHEVs are up 25.9% to 26,189 and 11.2% share vs. 8.7% and BEVs progress 15.4% to 53,250 and 22.8% share vs. 19.3% in 2024.

In the brands ranking, Volkswagen (+6.4%) improves its market share by one percentage point to 11%. It ranked #1 eight times this year vs. 7 in 2024. Skoda (+5.6%) overtakes BMW (-6.5%) to #2 and ranked #1 in February and October. The Czech manufacturer reaches a record 9.5% share for the year. BMW for its part ranked #1 in January (with a record 11.7% share) and April. Mercedes (-6.2%), Audi (-4.2%) and Toyota (-7.6%) camp on their 2024 ranking from #4 to #6. Dacia (+12.9%), Hyundai (+5.8%) and Renault (+2.1%) all defy the negative market in the remainder of the Top 10. Notice also Cupra up 39.5% and outselling sister brand Seat (-28.1%) for the first time, MG up 477.5%, Polestar up 77.9% and BYD up 2102.3%. Tesla is down -27.8%.

Over in the models charts, the VW Tiguan (+9.7%) lodges its first ever annual win with 2.2% share, confirming Switzerland is the most fragmented market in the world. The Tiguan overtakes the Tesla Model Y, which had been #1 for the three previous years. The Mercedes GLC (-1.2%) is up one spot to #3. The fight for the #1 YTD position was fierce this year, with the GLC leading at end June and the Model Y at end September. The Tiguan led three times (May, July and November), the Model Y four times (March, June, September and December when it was up 111%) and the GLC once, in April. Other winners are the BMW X3 (January), Audi Q3 (February), VW Polo (August) and Skoda Elroq (October), the best-selling 2025 launch at #8. The VW Golf (+22.4%) rallies back up six spots to #4 while the Skoda Kodiaq (+13.3%) is up three to #5.

Previous year: Switzerland 2024: Tesla Model Y, Skoda Octavia and VW Tiguan on top

Two years ago: Switzerland 2023: Tesla Model Y repeats at #1 followed by Skoda Enyaq

Full December 2025 Top 63 All brands and Top 378 All models, Full Year 2025 Top 70 All brands and Top 464 All models vs. Full Year 2024 figures below.