Indonesia Full Year 2025: Toyota Kijang Innova leads, BYD Atto 1 #1 in October and November

The BYD Atto 1 held 12.7% of the Indonesian market in October.

Discover 50 years of Indonesian Historical Data here.

It’s another weak year for the Indonesian new vehicle market with wholesales off -7.2% to 803,687. As a reminder 2024 was already down -13.9% on the year prior. Retail sales are down -6.3% to 833,712. In the wholesales brands ranking, Toyota (-13.3%) and Daihatsu (-19.8%) both sink and lose market share to 31.2% and 16.3% respectively vs. 33.4% and 18.8% in 2024. Mitsubishi (-0.6%) and Suzuki (-0.7%) both manage to stabilise their sales and progress to 8.9% and 8.3%. Honda (-40.4%) collapses to #5 whereas BYD (+202.7%) triples its volume year-on-year and gains 5 spots to #6 and 5.8% of the market. The Chinese carmaker peaked at #3 and 14.3% in October. Chery (+111%) also stuns at #9 while Vinfast lands directly at #13 thanks to an exceptional December score: #5 with 8.3% share.

Over in the models ranking, the Toyota Kijang Innova (-6.4%) manages a third consecutive win and holds an unchanged 7.4% share. The Daihatsu Gran Max Pikap (-16.8%) is up three spots on last year to #2 despite a hefty loss. That’s because the Toyota Avanza (-28.1%), Daihatsu Sigra (-36.4%) and Honda Brio (-37.7%) all freefall to #3, #4 and #5 respectively. The Toyota Rush (-6.1%) gains two ranks to #6 ahead of the Toyota Calya (-26%) and Suzuki Carry Pikap (-2.1%). The event of the year was without a doubt the instant pole position of the BYD Atto 1 (aka Seagull) in October with 12.7% share. The model would end up also ranking #1 in November the #4 in December. Over the full year the Atto 1 is #10 with 2.8% share and the most popular 2025 launch above the Suzuki Fronx (#17), Mitsubishi Destinator (#24), BYD Sealion 7 (#29) and Denza D9 (#30). A couple of Vinfast models surge in December: the VF e34 is #5 and the VF 5 #10.

Previous year: Indonesia 2024: Toyota Kijang Innova repeats at #1 in market off -13.9%

Two years ago: Indonesia 2023: Toyota Kijang Innova secures first win in 18 years

Full December 2025 and Full Year 2025 Top 43 All brands (retail and wholesales) and Top 253 All models (wholesales) vs. Full Year 2024 figures below.