Canada Full Year 2025: Ford F-Series celebrates 60 years as #1 pick-up truck in strongest market in 6 years

The Ford F-Series has been the #1 vehicle in Canada for 16 straight years.

Consult over 40 years worth of Canadian Historical Data here.

As it is also the case for the USA, the Canadian new light vehicle market lodges a surprisingly solid 2.3% year-on-year increase in 2025 to 1,907,794 units. This despite a turbulent year of tariffs, counter-tariffs, sourcing changes and cancelled emissions targets. It is the highest annual volume since pre-pandemic 2019 (1,928,829 sales). General Motors (+1.9%) holds onto the OEM top spot, holding off Ford Motor (+5.5%) now just 5,916 units below vs. 15,746 in 2024. Similarly, Toyota Motor (+4.4%) resist an assault by Hyundai-Kia (+10.5%), off just 418 sales vs. 13,522 last year. The VW Group (+4.4%), Honda Canada (+4.3%) and the Nissan Group (+3.6%) all beat the market whereas Stellantis (-11.8%) dives.

Ford (+8.8%) is the most popular brand in Canada for the 17th consecutive year, widening the gap over #2 Toyota (+3.4%). Chevrolet (-0.7%) is stable ahead of Hyundai (+11%) and Honda (+3.8%) ensuring the Top 5 is unchanged on 2024. Nissan (+7.8%) overtakes GMC (+0.1%) for 6th place, with Kia (+9.2%), Volkswagen (+2.8%) and Mazda (+13.2%) camping on their 2024 rankings to round out the Top 10. Below, Chrysler (+60.8%), Buick (+24.4%), Lincoln (+17.8%) and Fiat (+85.3%) impress whereas Ram (-23.3%) and Jeep (-11%) suffer and Tesla (-63.5%) implodes.

The Ford F-Series (+3.4%) once again tightens its grip over the models charts and achieves its highest annual volume since pre-pandemic 2019. It is the 16th year in a row that the F-Series is #1 in Canada (no interruption since 2009). Ford’s hero model celebrates 60 consecutive years as the country’s most popular pick-up truck. The Toyota RAV4 (-2.6%) catches its breath before the introduction of a new generation in 2026. The RAV4 is the #1 SUV in Canada for the 10th straight year. Below, the GMC Sierra (+2%) stays at #3 while the Chevrolet Silverado (+5.2%) climbs up two spots to #4. The Honda CR-V (+1.1%) closes out the Top 5 like last year whereas the Ram Pick-up (-25%) sinks again to #6 (it was already down -24.3% in 2024). The Hyundai Tucson (+40.2%) and Nissan Kicks (+70.1%) both break into the Top 10 to #7 and #8 respectively. Although down 5 spots to a paltry #13, the Honda Civic (-2.3%) is the best-selling passenger car in the country for the 26th time in the past 28 years.

Previous year: Canada 2024: Ford F-Series and Toyota RAV4 on top, Honda Civic reclaims passenger car crown

Two years ago: Canada 2023: Ford F-Series #1 for 15th straight year, Toyota RAV4 threatens Ram Pickup for #2

Full Q4 2025 Top 15 OEMs, Top 46 All brands and Top 300 All models, Full Year 2025 Top 15 OEMs, Top 46 All brands and Top 323 All models vs. Full Year 2024 figures below.