Taiwan November 2025: Mazda (+18.4%), Lexus (+13.6%) impress in negative market
Mazda CX-5 sales are up 53.6% year-on-year in November.
It’s a disappointing month for the Taiwanese new car market at -6.9% year-on-year to 36,485 sales. The year-to-date tally is now down an equally weak -11.9% to 367,133. Toyota (-4.3%) remains the dominant force in the brands charts at 31.2% share vs. 30.5% so far this year. Lexus (+13.6%), Honda (+7.5%) and Mercedes (+5.7%) all post very solid scores below, with Hyundai (-2.1%) rounding out the Top 5. Mazda (+18.4%) and CMC (+0.3%) are the only additional gainers in the Top 10., with BMW (-30.6%), Ford (-9.3%) and Volkswagen (-7.7%) all falling faster than the market. Tesla is down -53.8% to just 532 sales.
Over in the models aisle, the Toyota Corolla Cross (-3.4%) is at 11.1% share, with the Toyota RAV4 (+31.6%) at a fair distance and 6.6%. Toyota monopolises the podium with the Yaris Cross (-0.8%) at #3. The Honda HR-V (+155.5%) surges yoy to repeat at #4 ahead of the CMC J Space (+76.5%) which ensures the Top 5 is identical to October. The Lexus RX (+122.6%), Mazda CX-5 (+53.6%) and Toyota Corolla Altis (+17.3%) stand out below. Notice also the MG G50 Plus breaking into the Top 20 at #19.
Previous month: Taiwan October 2025: Honda (+52.7%), CMC (+25.9%) stand out in shy market
One year ago: Taiwan November 2024: CMC J Space lands directly into Top 10
Full November 2025 Top 12 brands and Top 70 models below.
Taiwan November 2025 – brands:
| Pos | Brand | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 11,387 | 31.2% | – 4.3% | 1 | 112,083 | 30.5% | – 1.9% | 1 | 1 |
| 2 | Honda | 2,593 | 7.1% | + 7.5% | 2 | 20,241 | 5.5% | – 14.6% | 5 | 3 |
| 3 | Lexus | 2,546 | 7.0% | + 13.6% | 3 | 26,824 | 7.3% | + 0.9% | 2 | 2 |
| 4 | Mercedes | 1,985 | 5.4% | + 5.7% | 6 | 20,589 | 5.6% | – 16.2% | 4 | 4 |
| 5 | Hyundai | 1,804 | 4.9% | – 2.1% | 5 | 16,990 | 4.6% | – 17.4% | 6 | 5 |
| 6 | CMC | 1,762 | 4.8% | + 0.3% | 4 | 22,197 | 6.0% | + 22.1% | 3 | 7 |
| 7 | BMW | 1,484 | 4.1% | – 30.6% | 7 | 15,733 | 4.3% | – 15.8% | 7 | 6 |
| 8 | Mazda | 1,473 | 4.0% | + 18.4% | 8 | 12,468 | 3.4% | – 6.0% | 8 | 12 |
| 9 | Volkswagen | 1,116 | 3.1% | – 7.7% | 12 | n/a | n/a | n/a | n/a | 13 |
| 10 | Ford | 1,029 | 2.8% | – 9.3% | 9 | 8,423 | 2.3% | n/a | 13 | n/a |
| 11 | Mitsubishi | 943 | 2.6% | – 20.2% | 11 | 11,841 | 3.2% | – 17.3% | 9 | 9 |
| 12 | Suzuki | 938 | 2.6% | – 4.2% | 13 | n/a | n/a | n/a | n/a | n/a |
| n/a | Kia | 845 | 2.3% | n/a | n/a | 9,463 | 2.6% | + 2.8% | 12 | n/a |
| n/a | Tesla | 532 | 1.5% | – 53.8% | n/a | 11,043 | 3.0% | – 17.4% | 11 | 11 |
| n/a | Nissan | n/a | n/a | n/a | 10 | 11,476 | 3.1% | – 34.0% | 10 | 8 |
Taiwan November 2025 – models:
| Pos | Model | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Corolla Cross | 4,034 | 11.1% | – 3.4% | 1 | 40,009 | 10.9% | + 33.5% | 1 | 1 |
| 2 | Toyota RAV4 | 2,415 | 6.6% | + 31.6% | 2 | 17,237 | 4.7% | – 6.3% | 2 | 3 |
| 3 | Toyota Yaris Cross | 1,329 | 3.6% | – 0.8% | 3 | 14,234 | 3.9% | – 8.8% | 5 | 4 |
| 4 | Honda HR-V | 1,206 | 3.3% | + 155.5% | 4 | 7,605 | 2.1% | + 50.6% | 10 | 18 |
| 5 | CMC J Space | 1,149 | 3.1% | + 76.5% | 5 | 15,621 | 4.3% | + 2299.5% | 3 | 50 |
| 6 | Lexus NX | 1,089 | 3.0% | + 4.0% | 8 | 10,337 | 2.8% | – 11.3% | 6 | 6 |
| 7 | Toyota Corolla Altis | 922 | 2.5% | + 17.3% | 6 | 8,758 | 2.4% | – 11.9% | 7 | 7 |
| 8 | Honda CR-V | 920 | 2.5% | – 33.9% | 9 | 7,976 | 2.2% | – 38.8% | 9 | 5 |
| 9 | Toyota Town Ace | 894 | 2.5% | – 45.8% | 7 | 14,531 | 4.0% | – 29.6% | 4 | 2 |
| 10 | Mazda CX-5 | 739 | 2.0% | + 53.6% | 20 | 4,717 | 1.3% | + 8.0% | 16 | 22 |
| 11 | Lexus RX | 581 | 1.6% | + 122.6% | 16 | 5,411 | 1.5% | + 10.5% | 13 | 21 |
| 12 | Mitsubishi Delica | 553 | 1.5% | – 6.4% | 10 | 6,672 | 1.8% | – 6.5% | 11 | 13 |
| 13 | Mercedes GLC Class | 536 | 1.5% | + 8.7% | 12 | 6,293 | 1.7% | – 17.5% | 12 | 12 |
| 14 | Ford Focus | 465 | 1.3% | + 14.3% | 11 | 4,817 | 1.3% | – 22.9% | 15 | 16 |
| 15 | Toyota Camry | 463 | 1.3% | – 13.1% | 28 | 3,383 | 0.9% | + 15.5% | 25 | 34 |
| 16 | Tesla Model 3 | 462 | 1.3% | + 17.9% | n/a | 2,304 | 0.6% | – 41.4% | 36 | 25 |
| 17 | Lexus UX | 442 | 1.2% | + 0.9% | 18 | 4,464 | 1.2% | + 9.8% | 17 | 31 |
| 18 | CMC Zinger | 440 | 1.2% | – 19.6% | 13 | 5,263 | 1.4% | – 24.7% | 14 | 14 |
| 19 | MG G50 Plus | 406 | 1.1% | new | 24 | n/a | n/a | n/a | n/a | n/a |
| 20 | Nissan Kicks | 393 | 1.1% | – 25.1% | 19 | 4,410 | 1.2% | – 16.6% | 18 | 19 |
| 21 | Hyundai Tucson | 385 | 1.1% | – 23.3% | 23 | 4,169 | 1.1% | – 43.8% | 20 | 11 |
| 22 | Hyundai Custin | 364 | 1.0% | + 14.1% | 27 | 2,793 | 0.8% | – 33.6% | 30 | 28 |
| 23 | Ford Kuga | 363 | 1.0% | – 31.6% | 15 | 4,300 | 1.2% | + 2.3% | 19 | 23 |
| 24 | Hyundai Porter | 361 | 1.0% | – 24.2% | 17 | 3,810 | 1.0% | + 35.5% | 21 | 33 |
| 25 | Nissan X-Trail | 357 | 1.0% | – 8.0% | 14 | 3,520 | 1.0% | – 39.0% | 24 | 17 |
| 26 | Mercedes GLA Class | 342 | 0.9% | + 116.5% | 22 | 1,968 | 0.5% | – 0.7% | 39 | n/a |
| 27 | Kia Sportage | 341 | 0.9% | + 19.6% | 30 | 2,935 | 0.8% | – 29.7% | 28 | 26 |
| 28 | Suzuki Swift | 336 | 0.9% | + 93.1% | 31 | 2,880 | 0.8% | + 26.3% | 29 | 40 |
| 29 | Honda Fit | 330 | 0.9% | – 18.9% | 21 | 3,775 | 1.0% | – 18.3% | 22 | 20 |
| 30 | Toyota Vios | 281 | 0.8% | – 3.1% | 25 | 3,763 | 1.0% | – 14.8% | 23 | 24 |
| 31 | Mazda CX-30 | 280 | 0.8% | + 26.1% | 37 | 2,522 | 0.7% | + 12.5% | 35 | 42 |
| 32 | Hyundai Venue | 271 | 0.7% | – 21.9% | 33 | 2,788 | 0.8% | – 9.7% | 32 | 32 |
| 33 | Hyundai Mufasa | 265 | 0.7% | new | 34 | 1,873 | 0.5% | new | 42 | – |
| 34 | VW Tiguan | 264 | 0.7% | – 31.4% | 26 | n/a | n/a | n/a | n/a | 36 |
| 35 | Nissan Sentra | 263 | 0.7% | – 31.0% | 32 | 2,789 | 0.8% | – 30.4% | 31 | 30 |
| 36 | Luxgen n7 | 254 | 0.7% | – 52.0% | 38 | 3,041 | 0.8% | – 54.1% | 27 | 15 |
| 37 | Suzuki Jimny | 247 | 0.7% | – 53.0% | 35 | n/a | n/a | n/a | n/a | n/a |
| 38 | VW Golf | 224 | 0.6% | – 16.7% | 50 | n/a | n/a | n/a | n/a | 35 |
| 39 | Suzuki Ignis | 218 | 0.6% | + 162.7% | 40 | 1,180 | 0.3% | + 19.6% | n/a | n/a |
| 40 | MG HS | 215 | 0.6% | – 26.6% | 36 | 2,711 | 0.7% | – 73.7% | 33 | 9 |
| 41 | Mercedes E Class | 214 | 0.6% | – 30.1% | n/a | 1,947 | 0.5% | – 18.4% | 40 | 39 |
| 42 | MG ZS | 210 | 0.6% | + 101.9% | 39 | 1,313 | 0.4% | – 69.8% | 50 | 29 |
| 43 | Toyota bZ4X | 207 | 0.6% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 44 | Skoda Octavia | 200 | 0.5% | – 0.5% | n/a | 1,490 | 0.4% | – 26.5% | 46 | 44 |
| 45 | BMW X3 | 193 | 0.5% | #DIV/0! | 42 | n/a | n/a | n/a | n/a | n/a |
| 46 | Toyota Alphard | 177 | 0.5% | + 32.1% | 41 | 3,101 | 0.8% | #VALUE! | 26 | n/a |
| 47 | Mazda CX-60 | 177 | 0.5% | + 30.1% | 44 | 1,160 | 0.3% | – 42.6% | n/a | 45 |
| 48 | BMW X1 | 174 | 0.5% | – 20.2% | 43 | n/a | n/a | n/a | n/a | n/a |
| 49 | CMC Veryca | 173 | 0.5% | – 69.1% | n/a | 1,313 | 0.4% | – 87.5% | n/a | 8 |
| 50 | Mazda3 | 170 | 0.5% | – 31.2% | 29 | 2,557 | 0.7% | – 6.1% | 34 | 37 |
| 51 | Lexus ES | 168 | 0.5% | + 42.4% | n/a | 1,774 | 0.5% | – 11.1% | 44 | 47 |
| 52 | Mitsubishi Colt Plus | 163 | 0.4% | + 0.0% | 48 | 1,830 | 0.5% | – 15.0% | 43 | 43 |
| 53 | Fuso Canter | 154 | 0.4% | n/a | n/a | 1,919 | 0.5% | n/a | 41 | n/a |
| 54 | Skoda Kodiaq | 150 | 0.4% | – 59.9% | n/a | 905 | 0.2% | #VALUE! | n/a | n/a |
| 55 | Lexus LBX | 138 | 0.4% | – 35.5% | 47 | 2,231 | 0.6% | – 7.3% | 37 | 41 |
| 56 | Honda Civic | 137 | 0.4% | + 1.5% | n/a | 820 | 0.2% | #VALUE! | n/a | n/a |
| 57 | Volvo XC40 | 135 | 0.4% | – 41.0% | 46 | n/a | n/a | n/a | n/a | 27 |
| 58 | BMW iX1 | 134 | 0.4% | + 0.0% | 45 | 1,390 | 0.4% | #VALUE! | 48 | n/a |
| 59 | Kia Picanto | 125 | 0.3% | #DIV/0! | n/a | n/a | n/a | n/a | n/a | n/a |
| 60 | Volvo XC60 | 124 | 0.3% | – 24.8% | 49 | n/a | n/a | n/a | n/a | 48 |
| 61 | Mercedes GLB Class | 116 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 62 | Toyota Granvia+Hiace | 114 | 0.3% | – 16.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| 63 | Lexus LM | 110 | 0.3% | n/a | n/a | 2,098 | 0.6% | n/a | 38 | n/a |
| 64 | BMW 1 Series | 110 | 0.3% | + 223.5% | n/a | 1,434 | 0.4% | #VALUE! | 47 | n/a |
| 65 | Toyota Crown | 110 | 0.3% | – 40.9% | n/a | 971 | 0.3% | – 49.2% | n/a | 49 |
| 66 | BMW 3 Series | 109 | 0.3% | + 13.5% | n/a | 1,022 | 0.3% | – 27.2% | n/a | n/a |
| 67 | Toyota Corolla Sport | 108 | 0.3% | + 38.5% | n/a | 762 | 0.2% | – 24.8% | n/a | n/a |
| 68 | BMW iX | 107 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 69 | Skoda Kamiq | 107 | 0.3% | n/a | n/a | 820 | 0.2% | n/a | n/a | n/a |
| 70 | BMW 2 Series | 105 | 0.3% | – 76.2% | n/a | 1,315 | 0.4% | + 8.3% | 49 | n/a |
Source: u-car.com.tw
