South Korea November 2025: BYD breaks into Top 10

BYD is now among South Korea’s Top 10 brands.

12/12 update: Now with Top 50 foreign models.

The South Korean new car market edges down -1.1% year-on-year in November to 145,936 units. Local carmakers pull the market down at -5.8% to 116,588 whereas foreigners jump +23.4% to 29,348. Year-to-date figures are up 2.8% to 1,531,044 including 1,252,508 locals (+0.2%) and 278,536 foreigners (+16.2%). Hyundai (-5.1%) retains the brands pole position with 33.9% share above sister brand Kia (-0.6%) at 32.8%. Genesis (+4.7%) is back above 10,000 monthly sales for the first time since last June, distancing Tesla (+110.9%), BMW (-2.1%) and Mercedes (+20.7%). Renault Korea (-51%) collapses year-on-year while Volvo (+10.6%) is solid at #9. Newcomer BYD breaks into the Top 10 for the first time at #10 with 0.8% share.

Looking at domestic models, the Kia Sorento (-3.7%) manages a 13th win in the past 15 months and is way above the competition this month. The Kia Sportage (+62.2%) takes the second spot ahead of the Hyundai Grandeur (+28.8%). The Hyundai Sonata (-11.4%) follows, distancing the Hyundai Avante (+0.1%) and Tucson (-3.6%). The Hyundai Palisade (+124.5%) continues to benefit from its new generation at #8 overall.

Over in the foreign models ranking, the Tesla Model Y (+102.8%) surges ahead year-on-year to dominate the charts head and shoulders with over 6,000 sales. The Mercedes E Class (+50.3%) is also in fantastic shape at #2 ahead of the BMW 5 Series (-5.3%), in difficulty. The Tesla Model 3 (+193.6%) is back up three spots on October to #4, a ranking it also holds year-to-date. Notice also the Mercedes GLE up 256.7% and the BYD Sealion 7 up to a record 7th place.

Previous month: South Korea October 2025: Tesla (+244.4%), BYD (#12) can’t help market down -12.9%

One year ago: South Korea October 2024: Renault Grand Koleos breaks into Top 5

Full November 2025 Top 31 All brands, Top 60 All domestic models and Top 50 foreign models below.