South Korea November 2025: BYD breaks into Top 10
BYD is now among South Korea’s Top 10 brands.
The South Korean new car market edges down -1.1% year-on-year in November to 145,936 units. Local carmakers pull the market down at -5.8% to 116,588 whereas foreigners jump +23.4% to 29,348. Year-to-date figures are up 2.8% to 1,531,044 including 1,252,508 locals (+0.2%) and 278,536 foreigners (+16.2%). Hyundai (-5.1%) retains the brands pole position with 33.9% share above sister brand Kia (-0.6%) at 32.8%. Genesis (+4.7%) is back above 10,000 monthly sales for the first time since last June, distancing Tesla (+110.9%), BMW (-2.1%) and Mercedes (+20.7%). Renault Korea (-51%) collapses year-on-year while Volvo (+10.6%) is solid at #9. Newcomer BYD breaks into the Top 10 for the first time at #10 with 0.8% share.
Looking at domestic models, the Kia Sorento (-3.7%) manages a 13th win in the past 15 months and is way above the competition this month. The Kia Sportage (+62.2%) takes the second spot ahead of the Hyundai Grandeur (+28.8%). The Hyundai Sonata (-11.4%) follows, distancing the Hyundai Avante (+0.1%) and Tucson (-3.6%). The Hyundai Palisade (+124.5%) continues to benefit from its new generation at #8 overall.
Foreign models Top 50 will be uploaded to this article when made available to us.
Previous month: South Korea October 2025: Tesla (+244.4%), BYD (#12) can’t help market down -12.9%
One year ago: South Korea October 2024: Renault Grand Koleos breaks into Top 5
Full November 2025 Top 31 All brands and Top 60 All domestic models below.
South Korea November 2025 – brands:
| Pos | Brand | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Hyundai | 49,543 | 33.9% | – 5.1% | 1 | 541,573 | 35.4% | + 3.6% | 1 | 1 |
| 2 | Kia | 47,925 | 32.8% | – 0.6% | 2 | 503,377 | 32.9% | + 0.3% | 2 | 2 |
| 3 | Genesis | 11,465 | 7.9% | + 4.7% | 3 | 108,715 | 7.1% | – 12.3% | 3 | 3 |
| 4 | Tesla | 7,632 | 5.2% | + 110.9% | 6 | 55,594 | 3.6% | + 95.1% | 6 | 8 |
| 5 | BMW | 6,526 | 4.5% | – 2.1% | 4 | 70,541 | 4.6% | + 4.9% | 4 | 4 |
| 6 | Mercedes | 6,139 | 4.2% | + 20.7% | 5 | 60,260 | 3.9% | + 1.2% | 5 | 5 |
| 7 | Renault Korea | 3,575 | 2.4% | – 51.0% | 7 | 47,500 | 3.1% | + 45.1% | 7 | 7 |
| 8 | KG Mobility | 3,121 | 2.1% | – 5.7% | 8 | 37,600 | 2.5% | – 15.5% | 8 | 6 |
| 9 | Volvo | 1,459 | 1.0% | + 10.6% | 9 | 13,388 | 0.9% | – 1.6% | 11 | 10 |
| 10 | BYD | 1,164 | 0.8% | new | 12 | 4,955 | 0.3% | new | 16 | 30 |
| 11 | Lexus | 1,039 | 0.7% | – 24.2% | 10 | 13,894 | 0.9% | + 8.1% | 9 | 11 |
| 12 | GM Korea | 959 | 0.7% | – 47.3% | 11 | 13,743 | 0.9% | – 40.3% | 10 | 9 |
| 13 | Mini | 918 | 0.6% | + 49.0% | 15 | 7,180 | 0.5% | + 4.2% | 15 | 16 |
| 14 | Toyota | 864 | 0.6% | + 7.9% | 13 | 8,751 | 0.6% | + 1.6% | 14 | 12 |
| 15 | Porsche | 800 | 0.5% | + 3.6% | 16 | 9,739 | 0.6% | + 29.6% | 13 | 14 |
| 16 | Audi | 705 | 0.5% | – 22.9% | 14 | 10,252 | 0.7% | + 22.3% | 12 | 13 |
| 17 | Volkswagen | 452 | 0.3% | – 58.0% | 20 | 4,500 | 0.3% | – 41.8% | 18 | 15 |
| 18 | Land Rover | 409 | 0.3% | – 1.7% | 18 | 4,733 | 0.3% | + 19.6% | 17 | 17 |
| 19 | Polestar | 371 | 0.3% | + 642.0% | 17 | 2,884 | 0.2% | + 500.8% | 20 | 23 |
| 20 | Jeep | 216 | 0.1% | + 28.6% | 21 | 1,839 | 0.1% | – 22.9% | 21 | 19 |
| 21 | Honda | 155 | 0.1% | + 187.0% | 22 | 1,726 | 0.1% | – 19.5% | 22 | 20 |
| 22 | Ford | 133 | 0.1% | – 63.9% | 19 | 3,988 | 0.3% | + 14.5% | 19 | 18 |
| 23 | Peugeot | 78 | 0.1% | + 20.0% | 23 | 867 | 0.1% | + 1.8% | 24 | 22 |
| 24 | Cadillac | 78 | 0.1% | + 59.2% | 24 | 692 | 0.0% | + 10.4% | 25 | 24 |
| 25 | Lincoln | 58 | 0.0% | – 44.8% | 26 | 1,074 | 0.1% | – 48.4% | 23 | 21 |
| 26 | Maserati | 39 | 0.0% | + 254.5% | 28 | 260 | 0.0% | + 13.0% | 29 | 28 |
| 27 | Bentley | 35 | 0.0% | – 25.5% | 25 | 327 | 0.0% | – 3.8% | 27 | 26 |
| 28 | Lamborghini | 31 | 0.0% | – 49.2% | 27 | 391 | 0.0% | – 9.7% | 26 | 25 |
| 29 | Ferrari | 27 | 0.0% | #DIV/0! | 30 | 322 | 0.0% | #DIV/0! | 28 | 31 |
| 30 | GMC | 13 | 0.0% | – 45.8% | 29 | 221 | 0.0% | – 27.3% | 30 | 27 |
| 31 | Rolls-Royce | 7 | 0.0% | – 53.3% | 31 | 158 | 0.0% | – 4.2% | 31 | 29 |
| – | Total local manufacturers | 116,588 | 79.9% | – 5.8% | – | 1,252,508 | 81.8% | + 0.2% | – | – |
| – | Total foreign manufacturers | 29,348 | 20.1% | + 23.4% | – | 278,536 | 18.2% | + 16.2% | – | – |
| – | Total market | 145,936 | 100.0% | – 1.1% | – | 1,531,044 | 100.0% | + 2.8% | – | – |
South Korea November 2025 – domestic models:
| Pos | Model | Nov-25 | /24 | Oct | 2025 | /24 | Pos | FY24 |
| 1 | Kia Sorento | 10,047 | – 3.7% | 1 | 90,526 | + 5.6% | 1 | 1 |
| 2 | Kia Sportage | 6,868 | + 62.2% | 7 | 66,611 | + 1.2% | 4 | 4 |
| 3 | Hyundai Grandeur | 6,499 | + 28.8% | 3 | 60,177 | – 6.6% | 5 | 5 |
| 4 | Hyundai Sonata | 5,897 | – 11.4% | 5 | 47,973 | – 5.3% | 11 | 8 |
| 5 | Hyundai Avante | 5,459 | + 0.1% | 2 | 72,558 | + 43.9% | 2 | 9 |
| 6 | Hyundai Tucson | 5,384 | – 3.6% | 9 | 48,978 | + 0.7% | 10 | 10 |
| 7 | Kia Carnival | 5,305 | – 29.4% | 6 | 72,289 | – 4.3% | 3 | 2 |
| 8 | Hyundai Palisade | 5,124 | + 124.5% | 10 | 55,291 | + 193.7% | 6 | 22 |
| 9 | Kia Seltos | 4,640 | – 5.1% | 12 | 51,044 | – 9.5% | 9 | 7 |
| 10 | Kia Ray | 4,216 | – 11.3% | 11 | 44,123 | – 1.4% | 12 | 11 |
| 11 | Hyundai Porter | 4,109 | – 12.2% | 8 | 51,835 | – 18.0% | 8 | 6 |
| 12 | Hyundai Santa Fe | 3,947 | – 47.9% | 4 | 54,378 | – 23.3% | 7 | 3 |
| 13 | Kia K5 | 3,827 | + 44.7% | 13 | 33,536 | + 5.7% | 16 | 18 |
| 14 | Genesis GV70 | 3,770 | + 19.5% | 19 | 31,733 | – 0.4% | 18 | 17 |
| 15 | Genesis G80 | 3,721 | + 6.7% | 15 | 37,828 | – 10.6% | 13 | 12 |
| 16 | Genesis GV80 | 3,203 | – 4.7% | 17 | 29,906 | – 18.8% | 19 | 16 |
| 17 | Kia Bongo | 2,814 | – 8.7% | 18 | 33,528 | – 11.9% | 17 | 15 |
| 18 | Hyundai Kona | 2,743 | + 34.9% | 14 | 29,409 | + 13.8% | 20 | 20 |
| 19 | Kia K8 | 2,569 | – 40.8% | 21 | 25,997 | – 14.4% | 21 | 19 |
| 20 | Hyundai Staria | 2,500 | – 38.9% | 20 | 34,914 | – 7.6% | 15 | 14 |
| 21 | Renault Korea Grand Koleos | 2,403 | – 63.5% | 16 | 37,398 | + 135.0% | 14 | 21 |
| 22 | Hyundai Casper | 2,292 | – 38.8% | 25 | 16,001 | – 60.1% | 24 | 13 |
| 23 | Hyundai Bus/Truck | 2,113 | + 43.0% | 22 | 19,335 | n/a | 23 | n/a |
| 24 | Kia Morning | 1,512 | + 3.1% | 23 | 14,884 | + 12.5% | 25 | 24 |
| 25 | Hyundai Venue | 1,468 | + 271.6% | 39 | 10,088 | + 138.5% | 29 | 39 |
| 26 | Kia Niro | 1,379 | + 18.6% | 28 | 12,286 | – 10.9% | 27 | 25 |
| 27 | KGM Torres | 1,127 | + 75.0% | 31 | 8,229 | – 35.3% | 31 | 27 |
| 28 | Kia PV5 | 962 | new | 24 | 3,609 | new | 43 | – |
| 29 | Chevrolet Trax Crossover | 819 | – 41.4% | 30 | 11,159 | – 35.6% | 28 | 23 |
| 30 | Kia Bus/Special | 789 | + 541.5% | 43 | 2,788 | n/a | 45 | – |
| 31 | Hyundai Ioniq 5 | 690 | – 44.9% | 29 | 14,109 | + 3.7% | 26 | 26 |
| 32 | Kia EV3 | 684 | – 70.1% | 26 | 21,075 | + 70.1% | 22 | 28 |
| 33 | KGM Actyon | 677 | – 2.3% | 33 | 6,588 | + 42.0% | 37 | 37 |
| 34 | Kia EV5 | 667 | new | 27 | 2,089 | new | 48 | – |
| 35 | Renault Korea QM6 | 601 | + 71.7% | 44 | 4,480 | – 39.0% | 42 | 34 |
| 36 | Kia Tasman | 592 | new | 37 | 8,132 | new | 32 | – |
| 37 | Renault Korea Arkana | 560 | + 81.2% | 42 | 4,787 | – 43.6% | 40 | 32 |
| 38 | Genesis G90 | 557 | – 18.4% | 41 | 6,712 | – 8.4% | 36 | 33 |
| 39 | Hyundai Nexo | 511 | + 360.4% | 36 | 5,325 | + 97.0% | 38 | 41 |
| 40 | Hyundai Ioniq 9 | 484 | new | 34 | 8,094 | new | 33 | – |
| 41 | KGM Tivoli | 424 | – 20.0% | 40 | 4,718 | – 25.8% | 41 | 35 |
| 42 | Kia EV6 | 392 | – 49.1% | 32 | 9,285 | + 4.3% | 30 | 31 |
| 43 | KGM Musso Sports | 340 | new | 46 | 3,564 | new | 44 | – |
| 44 | Kia EV4 | 338 | new | 35 | 8,029 | new | 34 | – |
| 45 | Hyundai Ioniq 6 | 244 | – 66.8% | 45 | 5,068 | + 6.1% | 39 | 38 |
| 46 | KGM Musso EV | 219 | new | 38 | 7,111 | new | 35 | – |
| 47 | Kia EV9 | 186 | + 29.2% | 50 | 1,530 | – 19.6% | 52 | 45 |
| 48 | KGM Musso Khan | 180 | new | 47 | 2,374 | new | 46 | – |
| 49 | Genesis G70 | 148 | – 28.2% | 51 | 1,716 | – 21.8% | 50 | 42 |
| 50 | Kia K9 | 138 | + 39.4% | 55 | 1,411 | – 28.3% | 54 | 44 |
| 51 | Chevrolet Trailblazer | 133 | – 56.0% | 49 | 2,349 | – 40.5% | 47 | 40 |
| 52 | KGM Rexton New Arena | 97 | – 13.4% | 52 | 1,237 | – 31.8% | 55 | 46 |
| 53 | Hyundai ST1 | 79 | – 54.3% | 48 | 1,539 | + 63.9% | 51 | 49 |
| 54 | Genesis GV60 | 66 | + 13.8% | 53 | 769 | + 40.8% | 57 | 51 |
| 55 | KGM Torres EVX | 33 | – 90.1% | 54 | 1,806 | – 70.0% | 49 | 36 |
| 56 | KGM Korando | 24 | – 65.2% | 57 | 437 | – 56.7% | 59 | 47 |
| 57 | Chevrolet Colorado | 7 | – 75.0% | 59 | 96 | – 72.3% | 63 | 52 |
| 58 | Renault Korea SM6 | 6 | – 84.6% | 58 | 359 | – 46.7% | 60 | 50 |
| 59 | Renault Korea Scenic E-Tech | 5 | new | 56 | 125 | new | 62 | – |
Source: KAIDA
