Italy November 2025: Scrappage scheme boosts BEVs to 12.2% share, BYD Dolphin Surf and Leapmotor T03 up
The BYD Dolphin Surf ranks #11 in Italy in November.
The Italian new car market is stable in November at 124,222 units, 45 less than in November 2024. YTD volumes are off -2.4% to 1,417,621. The event of the month is the record share of BEVs, up to 12.2%, smashing the previous best of 8.3% reached in June 2024. BEV sales were at 5.2% through October and now stand at 5.8%. In the detail, BEVs are up 131.9% year-on-year in November to 15,304 and 12.2% share vs. 5.2% in November and up 38% year-to-date to 82,897 and 5.8% share vs. 4.1% YTD. Adding PHEV, the share of rechargeable cars hits 19.4% this month vs. a previous best of 11.8%. The reason for this surge is a new scrappage program that started in October, offering a €11,000 discount on the purchase of a BEV when scrapping an old car with Euro 5 or earlier emissions rating. This means the car must have been registered before September 2015. The incentive It also only applies to less well-off families, living in urban areas with more than 50,000 inhabitants.
The Leapmotor T03 is up to #15.
The scheme could boost sales by about 60,000 registrations according to Automotive News. It has so far had little impact on the top of the brands ranking however, with Fiat (+23.1%) staying in pole position but at only 8.7% share vs. 9.5% YTD and only 34 units above Toyota (-3.4%). In fact the Top 5 is unchanged on last month: Volkswagen (-16.6%) and Dacia (-12.7%) follow while BMW (-4.3%) ranks at a record #5 for the 5th month in a row. Audi (+13.8%) is the only additional gainer in the Top 10 just as Hyundai (-1.8%) resists but Renault (-20.7%), Peugeot (-20.7%) and Jeep (-14%) all sink. Below MG (+14.2%), BYD (+534.2%) smashes all its records at #15 with 3,526 sales and 2.8% share (previous bests #19 last July and 2,471 sales and 2% share last September). Cupra is up 45.6% and Leapmotor leaps a surreal 2887.8% to #21 and 1.8% share thanks to the scrappage scheme as we’ll see further down.
Model-wise, the Fiat Panda (+2.7%) stays on top but with just 5.5% share vs. 6.8% through November. The Dacia Sandero (-28.1%) is back up two spots on last month to #2 despite freefalling year-on-year. The Toyota Yaris Cross (+14.1%) is very solid and ranks #3, down one rank on a record-breaking #2 last month. The Jeep Avenger (-11.3%) and Toyota Yaris (-11.4%) follow. Toyota manages to place three models in the Top 6 with the Aytgo X (+65.7%) up 7 spots on October to #6. The event of the month is the stunning success of two Chinese models, linked with the scrappage scheme. The BYD Dolphin Surf ranks as high as #11 with 1.8% share, and is available from €8,310 after incentives. The Leapmotor T03 is #15 and sees its price reduced to €4,900 after incentives and a further €3,000 rebate from the manufacturer. Its advertising campaign promotes it as “cheaper than your bike” (see above).
Previous month: Italy October 2025: Toyota Yaris Cross reaches record ranking at #2
One year ago: Italy November 2024: Toyota and Volkswagen top Fiat
Full November 2025 Top 53 All brands and Top 50 models below.
Italy November 2025 – brands:
| Pos | Brand | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 10,827 | 8.7% | + 23.1% | 1 | 134,559 | 9.5% | – 2.3% | 1 | 1 |
| 2 | Toyota | 10,793 | 8.7% | – 3.4% | 2 | 111,858 | 7.9% | – 1.6% | 2 | 2 |
| 3 | Volkswagen | 8,913 | 7.2% | – 16.6% | 3 | 103,531 | 7.3% | – 6.7% | 3 | 3 |
| 4 | Dacia | 7,659 | 6.2% | – 12.7% | 4 | 90,796 | 6.4% | + 0.0% | 4 | 4 |
| 5 | BMW | 6,173 | 5.0% | – 4.3% | 5 | 67,767 | 4.8% | + 2.2% | 7 | 7 |
| 6 | Audi | 6,003 | 4.8% | + 13.8% | 7 | 63,702 | 4.5% | – 1.1% | 8 | 10 |
| 7 | Renault | 5,713 | 4.6% | – 20.7% | 6 | 68,985 | 4.9% | – 14.4% | 6 | 5 |
| 8 | Peugeot | 4,745 | 3.8% | – 20.7% | 8 | 72,204 | 5.1% | – 1.4% | 5 | 6 |
| 9 | Jeep | 4,282 | 3.4% | – 14.0% | 10 | 59,289 | 4.2% | – 7.9% | 9 | 9 |
| 10 | Hyundai | 4,079 | 3.3% | – 1.8% | 14 | 43,636 | 3.1% | – 6.2% | 14 | 13 |
| 11 | Mercedes | 4,059 | 3.3% | – 8.2% | 9 | 49,414 | 3.5% | + 4.5% | 12 | 12 |
| 12 | Citroen | 4,048 | 3.3% | – 12.6% | 11 | 51,713 | 3.6% | – 2.3% | 11 | 11 |
| 13 | Ford | 3,932 | 3.2% | – 28.1% | 12 | 57,801 | 4.1% | – 10.4% | 10 | 8 |
| 14 | MG | 3,636 | 2.9% | + 14.2% | 13 | 46,627 | 3.3% | + 27.9% | 13 | 16 |
| 15 | BYD | 3,526 | 2.8% | + 534.2% | 22 | 20,275 | 1.4% | + 848.8% | 22 | 37 |
| 16 | Kia | 3,504 | 2.8% | – 7.6% | 16 | 41,047 | 2.9% | – 8.7% | 15 | 14 |
| 17 | Skoda | 3,185 | 2.6% | – 5.3% | 15 | 35,570 | 2.5% | + 2.2% | 17 | 17 |
| 18 | Opel | 2,467 | 2.0% | – 7.4% | 17 | 35,669 | 2.5% | – 14.5% | 16 | 15 |
| 19 | Cupra | 2,319 | 1.9% | + 45.6% | 21 | 20,316 | 1.4% | + 34.0% | 21 | 24 |
| 20 | Nissan | 2,309 | 1.9% | – 4.5% | 20 | 29,816 | 2.1% | – 8.3% | 18 | 19 |
| 21 | Leapmotor | 2,211 | 1.8% | + 2887.8% | 37 | 5,075 | 0.4% | #DIV/0! | 37 | n/a |
| 22 | Omoda+Jaecoo | 2,204 | 1.8% | + 384.4% | 23 | 13,286 | 0.9% | + 573.7% | 26 | 38 |
| 23 | Suzuki | 2,197 | 1.8% | – 21.6% | 18 | 29,179 | 2.1% | – 16.5% | 19 | 18 |
| 24 | Alfa Romeo | 1,906 | 1.5% | – 23.1% | 19 | 26,592 | 1.9% | + 27.3% | 20 | 21 |
| 25 | Mini | 1,556 | 1.3% | + 45.0% | 25 | 14,472 | 1.0% | + 26.2% | 24 | 27 |
| 26 | DR Motor | 1,535 | 1.2% | – 13.1% | 24 | 17,040 | 1.2% | – 1.1% | 23 | 23 |
| 27 | Volvo | 1,316 | 1.1% | – 5.5% | 26 | 12,987 | 0.9% | – 26.6% | 25 | 22 |
| 28 | Tesla | 1,281 | 1.0% | + 58.5% | 38 | 10,328 | 0.7% | – 27.7% | 27 | 25 |
| 29 | Mazda | 1,088 | 0.9% | – 10.5% | 28 | 9,893 | 0.7% | – 24.8% | 28 | 26 |
| 30 | Honda | 1,013 | 0.8% | + 53.3% | 27 | 9,058 | 0.6% | + 29.7% | 30 | 31 |
| 31 | Lancia | 911 | 0.7% | + 12.2% | 29 | 9,174 | 0.6% | – 70.9% | 29 | 20 |
| 32 | Seat | 674 | 0.5% | + 1.7% | 33 | 7,538 | 0.5% | – 30.7% | 31 | 28 |
| 33 | Porsche | 611 | 0.5% | – 1.3% | 32 | 6,311 | 0.4% | – 16.9% | 33 | 30 |
| 34 | Lexus | 547 | 0.4% | – 11.5% | 31 | 6,010 | 0.4% | + 7.1% | 35 | 33 |
| 35 | Land Rover | 490 | 0.4% | – 34.9% | 34 | 6,445 | 0.5% | – 27.5% | 32 | 29 |
| 36 | EVO | 470 | 0.4% | – 30.2% | 30 | 5,982 | 0.4% | – 1.5% | 34 | 32 |
| 37 | EMC | 340 | 0.3% | + 169.8% | 35 | 2,807 | 0.2% | + 132.0% | 38 | 41 |
| 38 | DS | 248 | 0.2% | – 43.5% | 36 | 4,395 | 0.3% | – 10.8% | 36 | 34 |
| 39 | Subaru | 189 | 0.2% | – 25.6% | 40 | 2,280 | 0.2% | + 47.9% | 39 | 40 |
| 40 | Sportequipe | 165 | 0.1% | + 129.2% | 39 | 1,927 | 0.1% | + 125.6% | 40 | 43 |
| 41 | Lynk & Co | 153 | 0.1% | + 292.3% | 43 | 598 | 0.0% | – 38.9% | 48 | 42 |
| 42 | DFSK | 112 | 0.1% | + 77.8% | 41 | 1,069 | 0.1% | #DIV/0! | 43 | n/a |
| 43 | Maserati | 99 | 0.1% | – 10.8% | 42 | 1,618 | 0.1% | – 23.8% | 41 | 39 |
| 44 | Ferrari | 71 | 0.1% | + 51.1% | 44 | 770 | 0.1% | + 4.6% | 44 | 45 |
| 45 | Polestar | 60 | 0.0% | + 5.3% | 45 | 467 | 0.0% | + 60.5% | 49 | 49 |
| 46 | Lamborghini | 44 | 0.0% | + 83.3% | 46 | 545 | 0.0% | + 15.0% | 47 | 46 |
| 47 | Smart | 29 | 0.0% | – 81.5% | 48 | 699 | 0.0% | – 74.1% | 45 | 36 |
| 48 | Mitsubishi | 24 | 0.0% | – 87.5% | 47 | 1,306 | 0.1% | – 57.0% | 42 | 35 |
| 49 | Lotus | 11 | 0.0% | – 47.6% | 49 | 225 | 0.0% | – 31.4% | 51 | 48 |
| 50 | Aston Martin | 6 | 0.0% | – 25.0% | 50 | 92 | 0.0% | – 2.1% | 53 | 51 |
| 51 | Mahindra | 1 | 0.0% | – 94.4% | 51 | 666 | 0.0% | + 215.6% | 46 | 50 |
| 52 | SsangYong | 0 | 0.0% | – 100.0% | – | 246 | 0.0% | – 45.6% | 50 | 47 |
| 53 | Jaguar | 0 | 0.0% | – 100.0% | – | 185 | 0.0% | – 78.8% | 52 | 44 |
| – | Others | 488 | 0.4% | + 232.0% | – | 2,790 | 0.2% | + 227.0% | – | – |
Italy November 2025 – models:
| Pos | Model | Nov-25 | % | /24 | Oct | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 6,827 | 5.5% | + 2.7% | 1 | 96,262 | 6.8% | + 0.9% | 1 | 1 |
| 2 | Dacia Sandero | 3,885 | 3.1% | – 28.1% | 4 | 46,563 | 3.3% | – 18.5% | 2 | 2 |
| 3 | Toyota Yaris Cross | 3,535 | 2.8% | + 14.1% | 2 | 34,588 | 2.4% | + 0.2% | 5 | 5 |
| 4 | Jeep Avenger | 3,396 | 2.7% | – 11.3% | 3 | 45,701 | 3.2% | + 18.6% | 3 | 3 |
| 5 | Toyota Yaris | 3,027 | 2.4% | – 11.4% | 6 | 32,099 | 2.3% | + 7.3% | 7 | 8 |
| 6 | Toyota Aygo X | 2,955 | 2.4% | + 65.7% | 13 | 22,420 | 1.6% | + 12.9% | 14 | 19 |
| 7 | Citroen C3 | 2,599 | 2.1% | – 34.9% | 5 | 36,363 | 2.6% | + 2.0% | 4 | 4 |
| 8 | Ford Puma | 2,331 | 1.9% | – 4.9% | 14 | 25,112 | 1.8% | – 4.9% | 11 | 13 |
| 9 | Renault Clio | 2,304 | 1.9% | – 12.8% | 9 | 26,808 | 1.9% | – 19.3% | 10 | 6 |
| 10 | Renault Captur | 2,216 | 1.8% | – 18.8% | 11 | 23,702 | 1.7% | – 19.6% | 13 | 10 |
| 11 | BYD Dolphin Surf | 2,187 | 1.8% | new | n/a | 3,491 | 0.2% | new | n/a | – |
| 12 | VW Tiguan | 2,121 | 1.7% | – 7.8% | 17 | 22,188 | 1.6% | + 20.5% | 15 | 21 |
| 13 | VW T-Roc | 2,082 | 1.7% | – 30.7% | 7 | 24,791 | 1.7% | – 12.2% | 12 | 11 |
| 14 | MG ZS | 1,932 | 1.6% | – 21.6% | 10 | 27,241 | 1.9% | + 8.2% | 9 | 14 |
| 15 | Leapmotor T03 | 1,881 | 1.5% | + 2983.6% | n/a | 4,024 | 0.3% | + 2547.4% | n/a | n/a |
| 16 | Peugeot 208 | 1,877 | 1.5% | – 38.8% | 18 | 30,127 | 2.1% | + 0.8% | 8 | 7 |
| 17 | VW T-Cross | 1,730 | 1.4% | – 20.3% | 15 | 20,345 | 1.4% | – 8.0% | 17 | 16 |
| 18 | BMW X1 | 1,708 | 1.4% | – 16.8% | 12 | 20,316 | 1.4% | + 4.3% | 19 | 20 |
| 19 | Fiat Grande Panda | 1,707 | 1.4% | new | 16 | 9,955 | 0.7% | new | 39 | – |
| 20 | Dacia Duster | 1,691 | 1.4% | + 18.3% | 8 | 32,727 | 2.3% | + 24.9% | 6 | 12 |
| 21 | Opel Corsa | 1,529 | 1.2% | – 19.3% | 29 | 20,435 | 1.4% | – 18.3% | 16 | 15 |
| 22 | Hyundai i10 | 1,512 | 1.2% | + 29.6% | 26 | 13,894 | 1.0% | – 5.6% | 25 | 26 |
| 23 | Dacia Spring | 1,443 | 1.2% | – 4.2% | n/a | 4,469 | 0.3% | + 50.5% | n/a | n/a |
| 24 | Fiat 600 | 1,398 | 1.1% | + 40.8% | 20 | 20,337 | 1.4% | + 274.2% | 18 | n/a |
| 25 | Audi A3 | 1,312 | 1.1% | + 63.0% | 22 | 14,347 | 1.0% | + 27.8% | 24 | 37 |
| 26 | Peugeot 3008 | 1,215 | 1.0% | + 65.8% | 21 | 15,229 | 1.1% | + 43.5% | 23 | 39 |
| 27 | Nissan Qashqai | 1,186 | 1.0% | + 3.5% | 40 | 15,689 | 1.1% | – 8.8% | 22 | 22 |
| 28 | Kia Picanto | 1,163 | 0.9% | + 1.2% | 31 | 12,993 | 0.9% | + 10.5% | 30 | 34 |
| 29 | Kia Sportage | 1,122 | 0.9% | – 34.8% | 19 | 17,673 | 1.2% | – 16.1% | 20 | 18 |
| 30 | Alfa Romeo Junior | 1,094 | 0.9% | – 0.9% | 30 | 13,380 | 0.9% | n/a | 27 | n/a |
| 31 | Peugeot 2008 | 1,090 | 0.9% | – 26.0% | 27 | 17,466 | 1.2% | – 20.7% | 21 | 17 |
| 32 | Hyundai Tucson | 1,071 | 0.9% | – 25.6% | 23 | 12,237 | 0.9% | + 9.8% | 32 | 36 |
| 33 | VW Golf | 1,045 | 0.8% | – 28.5% | 28 | 13,123 | 0.9% | + 12.0% | 29 | 31 |
| 34 | Omoda 5 | 1,006 | 0.8% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 35 | Tesla Model 3 | 961 | 0.8% | + 321.5% | n/a | 5,478 | 0.4% | – 24.9% | n/a | n/a |
| 36 | Cupra Formentor | 945 | 0.8% | + 24.7% | 38 | n/a | n/a | n/a | n/a | 44 |
| 37 | Audi Q3 | 931 | 0.7% | – 22.0% | n/a | 9,753 | 0.7% | – 41.3% | 41 | 23 |
| 38 | MG 3 | 926 | 0.7% | + 86.7% | 36 | 12,675 | 0.9% | + 252.3% | 31 | n/a |
| 39 | Lancia Ypsilon | 911 | 0.7% | + 12.3% | 39 | 9,171 | 0.6% | – 70.9% | 44 | 9 |
| 40 | Nissan Juke | 910 | 0.7% | – 4.0% | 37 | 11,072 | 0.8% | – 0.2% | 34 | 35 |
| 41 | Suzuki Swift | 908 | 0.7% | – 9.6% | 33 | 10,706 | 0.8% | + 14.6% | 35 | 43 |
| 42 | BYD Seal U | 888 | 0.7% | + 150.1% | 25 | 13,157 | 0.9% | + 1444.2% | 28 | n/a |
| 43 | Cupra Leon | 877 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 44 | Toyota C-HR | 862 | 0.7% | – 45.0% | 49 | 13,804 | 1.0% | – 5.6% | 26 | 25 |
| 45 | Audi A5 | 857 | 0.7% | + 378.8% | n/a | 7,209 | 0.5% | + 795.5% | n/a | n/a |
| 46 | Suzuki Vitara | 855 | 0.7% | + 6.7% | 42 | 9,697 | 0.7% | – 4.5% | 42 | 41 |
| 47 | Citroen C3 Aircross | 846 | 0.7% | + 6407.7% | n/a | n/a | n/a | n/a | n/a | n/a |
| 48 | Mercedes GLC | 832 | 0.7% | + 29.6% | 48 | 7,597 | 0.5% | + 50.0% | n/a | n/a |
| 49 | BMW X3 | 819 | 0.7% | + 3.7% | n/a | 8,445 | 0.6% | + 27.0% | 49 | n/a |
| 50 | Audi Q5 | 814 | 0.7% | + 27.4% | 47 | 7,622 | 0.5% | + 18.1% | n/a | n/a |
| n/a | Skoda Fabia | 812 | 0.7% | – 7.4% | 35 | 10,447 | 0.7% | + 17.6% | 36 | 45 |
| n/a | Skoda Kamiq | 768 | 0.6% | – 6.3% | 32 | 10,057 | 0.7% | + 12.2% | 38 | 49 |
| n/a | Mercedes GLA | 765 | 0.6% | – 29.7% | 24 | 11,768 | 0.8% | – 3.7% | 33 | 29 |
| n/a | Audi A1 | 764 | 0.6% | – 2.1% | 50 | 8,991 | 0.6% | n/a | 46 | n/a |
| n/a | Volvo XC40 | 760 | 0.6% | + 8.9% | 44 | 7,981 | 0.6% | + 4.9% | 50 | 50 |
| n/a | BMW Serie 1 | 690 | 0.6% | – 15.1% | 43 | 9,027 | 0.6% | + 20.9% | 45 | n/a |
| n/a | Alfa Romeo Tonale | 662 | 0.5% | – 24.5% | 45 | 10,087 | 0.7% | – 24.7% | 37 | 28 |
| n/a | Ford Kuga | 631 | 0.5% | – 30.0% | n/a | 9,508 | 0.7% | – 23.0% | 43 | 33 |
| n/a | DR 5.0 | 578 | 0.5% | – 44.6% | n/a | 8,544 | 0.6% | – 2.1% | 47 | 48 |
| n/a | Ford Focus | 566 | 0.5% | – 41.2% | n/a | 9,909 | 0.7% | – 9.8% | 40 | 38 |
| n/a | Ford Tourneo Courier | 30 | 0.0% | – 96.7% | n/a | 8,487 | 0.6% | + 6.6% | 48 | n/a |
Source: UNRAE
This Post Has 2 Comments
So curious that incentives have boosted only chinese EV models and not local ones like Fiat Grande Panda or Lancia Ypsilon…
Hi Pablo, I would say price is probably the issue as the Grande Panda and Lancia Ypsilon start significantly higher than the Chinese. Also I know that non-Chinese manufacturers are reluctant to add a further rebate to the discounted price.