Canada November 2025: Toyota (+10.1%) defies market off -8.6%

The new 4 Runner plays a part in significantly lifting Toyota sales in November. 

DesRosiers Automotive has the Canadian new light vehicle market down a painful -8.6% year-on-year in November to an estimated 142,000 units. However, November 2024 was a particularly high comparison base as it was the first November since 2017 to pass the 150,000-unit milestone due to rushed sales in Quebeck before the end of green car subsidies. The SAAR is 1.87 million vs. 2.04 million last year. Also of note is we are very close to the pre-pandemic levels of 145,000 units in November 2019.

Among OEMs still reporting monthly sales, Toyota Motor stands out with a market-defying 8.8% year-on-year gain to over 20,000 units. Reversely, Honda Canada (-23.7%) freefalls while Hyundai-Kia (-2.1%) contains its loss. As for brands, Toyota (+10.1%) is the best performer just as Hyundai (-0.3%) manages to stay stable. Honda (-26.1%) in in a rut and Genesis (+6%), Mazda (+5%), Acura (+2.4%) and Volvo (+0.4%) are all in positive. Lexus (-0.1%) is stable.

Among models with available monthly data, the Toyota RAV4 (-6.2%) is weak yet beats the market, while the Hyundai Tucson (+39.1%) surges ahead. The Mazda CX-5 (+49.7%), Subaru Crosstrek (+30.5%), Hyundai Kona (+14.1%) and Toyota Corolla Cross (+11.1%) also post fantastic scores. Further down, notice the Toyota Grand Highlander (+143.5%), Tacoma (+60.6%), Kia Seltos (+60.1%) and Kia Sportage (+40.8%) as well as the Toyota 4Runner (+3415.4%) benefitting from a new generation.

Previous month: Canada October 2025: Toyota (+17.4%), Subaru Forester (+110.7%) stand out

One year ago: Canada November 2024: strongest November in 7 years, Honda (+28.1%) shines

November 2025 selected data for 6 OEMs, 10 brands and 95 models below.