Uruguay October 2025: Chevrolet signs first win this year
Chevrolet holds 12.7% of the Uruguayan market in October.
New light vehicle sales in Uruguay jump 6.7% year-on-year in October to 6,848 units, leading to a year-to-date volume up 10.8% to 56,006. This is the largest monthly volume reached in the country in at least 8 years. Chevrolet (+30.3%) scores its first win of the year, hitting 12.7% share vs. 10.3% YTD where it is stuck at #3 (-27.7%). Fiat (-23%) struggles but stays in 2nd place while BYD (+159.8%), after having reached a record 18.7% share last month, settles for a more reasonable 10.7% of the market at #3. It is still #2 year-to-date. Suzuki (+8.5%) and Volkswagen (+3.5%) edge up but the best performers in the Top 10 are all Chinese: Dongfeng is up 243.1%, Geely up 214.8% and Chery up 149.4%. All in all, Chinese carmakers soar 124.1% to 33% share vs. 15.7% a year ago.
Previous month: Uruguay September 2025: BYD surges to 18.7% share
One year ago: Uruguay October 2024: Fiat (+53.1%) surges ahead in biggest market in 7 years
Full October 2025 Top 60 All brands ranking below.
Uruguay October 2025 – brands:
| Pos | Brand | Oct-25 | % | /24 | Sep | 2025 | % | /24 | Pos | FY24 |
| 1 | Chevrolet | 868 | 12.7% | + 30.3% | 3 | 5,759 | 10.3% | – 27.7% | 3 | 1 |
| 2 | Fiat | 777 | 11.3% | – 23.0% | 2 | 7,972 | 14.2% | + 20.7% | 1 | 2 |
| 3 | BYD | 730 | 10.7% | + 159.8% | 1 | 6,271 | 11.2% | + 135.8% | 2 | 6 |
| 4 | Volkswagen | 627 | 9.2% | + 3.5% | 4 | 4,924 | 8.8% | + 16.2% | 4 | 3 |
| 5 | Renault | 560 | 8.2% | – 0.9% | 5 | 4,803 | 8.6% | + 17.3% | 5 | 4 |
| 6 | Suzuki | 560 | 8.2% | + 8.5% | 6 | 3,660 | 6.5% | + 18.0% | 6 | 7 |
| 7 | Hyundai | 352 | 5.1% | – 23.0% | 7 | 3,557 | 6.4% | – 8.6% | 7 | 5 |
| 8 | Dongfeng | 223 | 3.3% | + 243.1% | 14 | 1,127 | 2.0% | + 794.4% | 13 | 30 |
| 9 | Chery | 217 | 3.2% | + 149.4% | 8 | 1,667 | 3.0% | + 99.4% | 9 | 12 |
| 10 | Geely | 192 | 2.8% | + 214.8% | 11 | 841 | 1.5% | + 69.9% | 14 | 16 |
| 11 | Peugeot | 171 | 2.5% | – 35.0% | 12 | 1,535 | 2.7% | – 38.2% | 10 | 9 |
| 12 | Omoda | 151 | 2.2% | + 243.2% | 17 | 664 | 1.2% | + 220.8% | 16 | 24 |
| 13 | Citroen | 145 | 2.1% | – 52.5% | 9 | 1,871 | 3.3% | – 28.2% | 8 | 8 |
| 14 | Nissan | 111 | 1.6% | – 64.1% | 13 | 1,412 | 2.5% | – 37.0% | 11 | 10 |
| 15 | Toyota | 94 | 1.4% | – 60.7% | 10 | 1,271 | 2.3% | – 33.2% | 12 | 11 |
| 16 | Jetour | 84 | 1.2% | – 30.6% | 18 | 732 | 1.3% | + 9.3% | 15 | 13 |
| 17 | JMC | 78 | 1.1% | + 310.5% | 16 | 476 | 0.8% | + 798.1% | 20 | 37 |
| 18 | JAC | 76 | 1.1% | + 105.4% | 15 | 551 | 1.0% | + 60.2% | 18 | 21 |
| 19 | Victory | 64 | 0.9% | + 20.8% | – | 563 | 1.0% | + 3.1% | 17 | 15 |
| 20 | Karry | 60 | 0.9% | + 215.8% | 24 | 319 | 0.6% | + 19.5% | 27 | 25 |
| 21 | Foton | 58 | 0.8% | + 75.8% | 19 | 432 | 0.8% | + 278.9% | 22 | 33 |
| 22 | GWM | 56 | 0.8% | + 133.3% | 21 | 361 | 0.6% | + 82.3% | 25 | 27 |
| 23 | Ford | 52 | 0.8% | – 14.8% | 22 | 432 | 0.8% | – 10.6% | 21 | 18 |
| 24 | Honda | 50 | 0.7% | – 44.4% | 26 | 521 | 0.9% | – 3.2% | 19 | 14 |
| 25 | Changan | 42 | 0.6% | + 10.5% | 27 | 242 | 0.4% | – 33.1% | 30 | 23 |
| 26 | DFSK | 41 | 0.6% | – 12.8% | 20 | 394 | 0.7% | – 16.3% | 23 | 17 |
| 27 | Mercedes | 33 | 0.5% | – 13.2% | 30 | 250 | 0.4% | – 23.5% | 28 | 22 |
| 28 | Lynk & Co | 33 | 0.5% | + 312.5% | 37 | 115 | 0.2% | + 618.8% | 39 | 48 |
| 29 | BMW | 31 | 0.5% | – 20.5% | 23 | 379 | 0.7% | – 13.7% | 24 | 19 |
| 30 | BAW | 27 | 0.4% | + 92.9% | 32 | 202 | 0.4% | + 348.9% | 32 | 39 |
| 31 | Deepal | 27 | 0.4% | new | 31 | 100 | 0.2% | new | 41 | – |
| 32 | Jeep | 26 | 0.4% | – 48.0% | 25 | 357 | 0.6% | – 14.2% | 26 | 20 |
| 33 | Ram | 23 | 0.3% | – 25.8% | 28 | 219 | 0.4% | + 40.4% | 31 | 31 |
| 34 | Audi | 17 | 0.2% | – 19.0% | 33 | 180 | 0.3% | – 3.7% | 33 | 29 |
| 35 | GAC | 17 | 0.2% | new | 29 | 132 | 0.2% | new | 37 | 51 |
| 36 | Kia | 16 | 0.2% | – 46.7% | 34 | 147 | 0.3% | – 23.0% | 35 | 28 |
| 37 | Dongfeng Forthing | 16 | 0.2% | new | – | 33 | 0.1% | new | 51 | – |
| 38 | Bestune | 15 | 0.2% | + 275.0% | 35 | 138 | 0.2% | + 375.9% | 36 | 45 |
| 39 | Volvo | 14 | 0.2% | – 33.3% | 45 | 175 | 0.3% | – 42.6% | 34 | 26 |
| 40 | Mitsubishi | 13 | 0.2% | + 0.0% | 40 | 245 | 0.4% | + 52.2% | 29 | 32 |
| 41 | MG | 11 | 0.2% | – 50.0% | 46 | 120 | 0.2% | + 76.5% | 38 | 38 |
| 42 | Subaru | 11 | 0.2% | + 120.0% | 38 | 71 | 0.1% | – 31.7% | 45 | 35 |
| 43 | Maxus | 10 | 0.1% | – 23.1% | 41 | 77 | 0.1% | – 3.8% | 43 | 36 |
| 44 | Mini | 10 | 0.1% | + 66.7% | 42 | 73 | 0.1% | + 30.4% | 44 | 40 |
| 45 | Geely Riddara | 9 | 0.1% | + 12.5% | 49 | 82 | 0.1% | + 43.9% | 42 | 41 |
| 46 | Jaecoo | 7 | 0.1% | + 600.0% | 39 | 63 | 0.1% | + 2000.0% | 46 | 55 |
| 47 | Mazda | 6 | 0.1% | – 64.7% | 36 | 102 | 0.2% | – 17.7% | 40 | 34 |
| 48 | Leapmotor | 6 | 0.1% | + 20.0% | 50 | 36 | 0.1% | + 12.5% | 49 | 44 |
| 49 | Haval | 5 | 0.1% | + 66.7% | 44 | 43 | 0.1% | + 230.8% | 48 | 47 |
| 50 | Farizon | 4 | 0.1% | + 300.0% | 57 | 24 | 0.0% | + 118.2% | 54 | 53 |
| 51 | Smart | 4 | 0.1% | new | 56 | 14 | 0.0% | new | 60 | – |
| 52 | Land Rover | 3 | 0.0% | + 200.0% | 51 | 26 | 0.0% | + 73.3% | 52 | 52 |
| 53 | Today Sunshine | 3 | 0.0% | – 40.0% | 53 | 10 | 0.0% | – 47.4% | 62 | 49 |
| 54 | Opel | 2 | 0.0% | + 0.0% | 43 | 46 | 0.1% | + 557.1% | 47 | 54 |
| 55 | LMI | 2 | 0.0% | – 33.3% | 54 | 21 | 0.0% | – 19.2% | 55 | 46 |
| 56 | Voltbike | 2 | 0.0% | n/a | 55 | 20 | 0.0% | n/a | 56 | – |
| 57 | Seat | 2 | 0.0% | – 66.7% | 58 | 20 | 0.0% | – 52.4% | 57 | 42 |
| 58 | Iveco | 2 | 0.0% | – 33.3% | – | 11 | 0.0% | + 22.2% | 61 | 56 |
| 59 | New Gonow | 1 | 0.0% | new | 60 | 2 | 0.0% | new | 70 | – |
| 60 | Kaiyun | 1 | 0.0% | + 0.0% | – | 2 | 0.0% | – 60.0% | 71 | 63 |
Source: Autodata
