Taiwan October 2025: Honda (+52.7%), CMC (+25.9%) stand out in shy market
The HR-V helps push Honda to #2 brand in October.
In early September, the Taiwanese government extended the NT$50,000 reduction in commodity tax for trade-ins, and further increased the reduction to NT$50,000 for passenger cars under 2.0 litres, coupled with the proposed extension of the exemption of license plate tax for electric vehicles to 2030. This results in a +3.9% year-on-year increase of sales in October to 34,511 units. The year-to-date tally remains however in frank negative at -12.4% to 330,648. Toyota (-0.2%) is stable and lodges a strong 31% share vs. 30.5% so far this year. Honda (+52.7%) is euphoric in 2nd place with 7.5% share compared to 5.3% through October. Lexus (-5.5%) struggles unlike CMC (+25.9%) and Hyundai (+12.5%) below. BMW (+13.5%) is the only additional gainer in the Top 10. Tesla (-95.9%) falls to just 21 sales.
Model-wise, the Toyota Corolla Cross (+14.7%) remains ultra dominant at 11.6% share, distancing the Toyota RAV4 (-6.6%) and Yaris Cross (+4.7%). It’s another splendid month for the Honda HR-V (+170.3%) up a further two spots on September to #4. It overtakes the new CMC J Space confirming its success at 3.7% share. The Corolla Altis (+79.2%) and Town Ace (-48%) make it 5 Toyotas in the Top 7. Excellent performances also by the Ford Focus (+45.6%) and Mitsubishi Delica (+20.3%). The new MG G50 Plus climbs 11 ranks to #24.
Previous month: Taiwan September 2025: Honda (+12.5%), Tesla (+10.2%) highlight weak market (-11.3%)
One year ago: Taiwan October 2024: BMW (+20.9%), Ford (+12.4%) defy sinking market
Full October 2025 Top 13 brands and Top 50 models below.
Taiwan October 2025 – brands:
| Pos | Brand | Oct-25 | % | /24 | Sep | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 10,686 | 31.0% | – 0.2% | 1 | 100,696 | 30.5% | – 1.7% | 1 | 1 |
| 2 | Honda | 2,599 | 7.5% | + 52.7% | 3 | 17,648 | 5.3% | – 17.1% | 5 | 3 |
| 3 | Lexus | 2,048 | 5.9% | – 5.5% | 4 | 24,278 | 7.3% | – 0.3% | 2 | 2 |
| 4 | CMC | 1,869 | 5.4% | + 25.9% | 5 | 20,435 | 6.2% | + 24.5% | 3 | 7 |
| 5 | Hyundai | 1,732 | 5.0% | + 12.5% | 6 | 15,186 | 4.6% | – 18.9% | 6 | 5 |
| 6 | Mercedes | 1,571 | 4.6% | – 19.0% | 7 | 18,604 | 5.6% | – 18.0% | 4 | 4 |
| 7 | BMW | 1,512 | 4.4% | + 13.5% | 8 | 14,249 | 4.3% | – 13.8% | 7 | 6 |
| 8 | Mazda | 1,259 | 3.6% | – 0.7% | 9 | 10,995 | 3.3% | – 8.6% | 8 | 12 |
| 9 | Ford | 1,111 | 3.2% | – 7.9% | n/a | 7,394 | 2.2% | n/a | 13 | n/a |
| 10 | Nissan | 1,102 | 3.2% | – 15.7% | n/a | 9,426 | 2.9% | – 40.3% | 11 | 8 |
| 11 | Mitsubishi | 1,049 | 3.0% | + 12.7% | 10 | 10,898 | 3.3% | – 17.0% | 9 | 9 |
| 12 | Volkswagen | 967 | 2.8% | – 6.8% | 11 | n/a | n/a | n/a | n/a | 13 |
| 13 | Suzuki | 940 | 2.7% | + 20.7% | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Kia | 846 | 2.5% | n/a | n/a | 8,618 | 2.6% | + 0.5% | 12 | n/a |
| n/a | Tesla | 21 | 0.1% | – 95.9% | 2 | 10,511 | 3.2% | – 13.9% | 10 | 11 |
Taiwan October 2025 – models:
| Pos | Model | Oct-25 | % | /24 | Sep | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Corolla Cross | 3,988 | 11.6% | + 14.7% | 1 | 35,975 | 10.9% | + 39.5% | 1 | 1 |
| 2 | Toyota RAV4 | 1,492 | 4.3% | – 6.6% | 7 | 14,822 | 4.5% | – 10.5% | 2 | 3 |
| 3 | Toyota Yaris Cross | 1,345 | 3.9% | + 4.7% | 3 | 12,905 | 3.9% | – 9.6% | 5 | 4 |
| 4 | Honda HR-V | 1,338 | 3.9% | + 170.3% | 6 | 6,399 | 1.9% | + 39.7% | 10 | 18 |
| 5 | CMC J Space | 1,271 | 3.7% | new | 4 | 14,472 | 4.4% | new | 3 | 50 |
| 6 | Toyota Corolla Altis | 1,251 | 3.6% | + 79.2% | 9 | 7,836 | 2.4% | – 14.4% | 8 | 7 |
| 7 | Toyota Town Ace | 1,058 | 3.1% | – 48.0% | 5 | 13,637 | 4.1% | – 28.2% | 4 | 2 |
| 8 | Lexus NX | 835 | 2.4% | – 5.3% | 11 | 9,248 | 2.8% | – 12.8% | 6 | 6 |
| 9 | Honda CR-V | 787 | 2.3% | + 4.9% | 10 | 7,056 | 2.1% | – 39.4% | 9 | 5 |
| 10 | Mitsubishi Delica | 659 | 1.9% | + 20.3% | 8 | 6,119 | 1.9% | – 6.5% | 11 | 13 |
| 11 | Ford Focus | 549 | 1.6% | + 45.6% | 13 | 4,352 | 1.3% | – 25.5% | 15 | 16 |
| 12 | Mercedes GLC Class | 485 | 1.4% | – 25.5% | 14 | 5,757 | 1.7% | – 19.3% | 12 | 12 |
| 13 | CMC Zinger | 451 | 1.3% | – 9.8% | 20 | 4,823 | 1.5% | – 25.1% | 14 | 14 |
| 14 | Nissan X-Trail | 412 | 1.2% | – 1.9% | 15 | 3,163 | 1.0% | – 41.2% | 24 | 17 |
| 15 | Ford Kuga | 402 | 1.2% | – 37.0% | 29 | 3,937 | 1.2% | + 7.2% | 19 | 23 |
| 16 | Lexus RX | 395 | 1.1% | + 11.6% | 17 | 4,830 | 1.5% | + 4.2% | 13 | 21 |
| 17 | Hyundai Porter | 390 | 1.1% | – 5.1% | 19 | 3,449 | 1.0% | + 47.7% | 22 | 33 |
| 18 | Lexus UX | 387 | 1.1% | – 7.6% | 16 | 4,022 | 1.2% | + 10.9% | 16 | 31 |
| 19 | Nissan Kicks | 381 | 1.1% | + 12.1% | 21 | 4,017 | 1.2% | – 15.6% | 17 | 19 |
| 20 | Mazda CX-5 | 367 | 1.1% | – 19.9% | 12 | 3,978 | 1.2% | + 2.3% | 18 | 22 |
| 21 | Honda Fit | 364 | 1.1% | + 2.0% | 23 | 3,445 | 1.0% | – 18.2% | 23 | 20 |
| 22 | Mercedes GLA Class | 360 | 1.0% | + 166.7% | 41 | 1,626 | 0.5% | – 10.8% | 42 | n/a |
| 23 | Hyundai Tucson | 346 | 1.0% | – 34.8% | 18 | 3,784 | 1.1% | – 45.3% | 20 | 11 |
| 24 | MG G50 Plus | 343 | 1.0% | new | 35 | n/a | n/a | new | n/a | n/a |
| 25 | Toyota Vios | 340 | 1.0% | + 20.1% | 25 | 3,482 | 1.1% | – 15.6% | 21 | 24 |
| 26 | VW Tiguan | 326 | 0.9% | + 37.0% | 22 | n/a | n/a | n/a | n/a | 36 |
| 27 | Hyundai Custin | 323 | 0.9% | + 127.5% | n/a | 2,429 | 0.7% | – 37.5% | 33 | 28 |
| 28 | Toyota Camry | 315 | 0.9% | + 32.9% | 28 | 2,920 | 0.9% | + 21.8% | 26 | 34 |
| 29 | Mazda3 | 313 | 0.9% | + 101.9% | 43 | 2,387 | 0.7% | – 3.6% | 34 | 37 |
| 30 | Kia Sportage | 304 | 0.9% | – 22.8% | 36 | 2,594 | 0.8% | – 33.3% | 28 | 26 |
| 31 | Suzuki Swift | 302 | 0.9% | + 54.9% | 27 | 2,544 | 0.8% | + 20.8% | 29 | 40 |
| 32 | Nissan Sentra | 300 | 0.9% | – 29.7% | 31 | 2,526 | 0.8% | – 30.3% | 30 | 30 |
| 33 | Hyundai Venue | 281 | 0.8% | – 3.1% | 26 | 2,517 | 0.8% | – 8.1% | 31 | 32 |
| 34 | Hyundai Mufasa | 279 | 0.8% | new | 24 | 1,608 | 0.5% | new | 43 | – |
| 35 | Suzuki Jimny | 266 | 0.8% | – 17.9% | 33 | n/a | n/a | n/a | n/a | n/a |
| 36 | MG HS | 264 | 0.8% | – 10.2% | 30 | 2,496 | 0.8% | – 75.0% | 32 | 9 |
| 37 | Mazda CX-30 | 251 | 0.7% | + 19.5% | 34 | 2,242 | 0.7% | + 11.0% | 35 | 42 |
| 38 | Luxgen n7 | 242 | 0.7% | – 36.6% | 37 | 2,787 | 0.8% | – 54.2% | 27 | 15 |
| 39 | MG ZS | 233 | 0.7% | + 137.8% | 50 | 1,103 | 0.3% | – 74.0% | n/a | 29 |
| 40 | Suzuki Ignis | 232 | 0.7% | + 262.5% | 49 | 962 | 0.3% | + 6.4% | n/a | n/a |
| 41 | Toyota Alphard | 190 | 0.6% | n/a | 45 | 2,924 | 0.9% | n/a | 25 | n/a |
| 42 | BMW X3 | 189 | 0.5% | n/a | 46 | n/a | n/a | n/a | n/a | n/a |
| 43 | BMW X1 | 187 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 44 | Mazda CX-60 | 186 | 0.5% | + 20.0% | n/a | 983 | 0.3% | – 47.9% | n/a | 45 |
| 45 | BMW iX1 | 180 | 0.5% | n/a | n/a | 1,256 | 0.4% | n/a | 50 | n/a |
| 46 | Volvo XC40 | 179 | 0.5% | – 51.1% | 44 | n/a | n/a | n/a | n/a | 27 |
| 47 | Lexus LBX | 167 | 0.5% | – 18.1% | 40 | 2,093 | 0.6% | – 4.5% | 36 | 41 |
| 48 | Mitsubishi Colt Plus | 160 | 0.5% | – 29.2% | n/a | 1,667 | 0.5% | – 16.3% | 41 | 43 |
| 49 | Volvo XC60 | 155 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | 48 |
| 50 | VW Golf | 150 | 0.4% | + 0.7% | 39 | n/a | n/a | n/a | n/a | 35 |
Source: U-car.com.tw
