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Indonesia October 2025: BYD Atto 1 lands directly at #1 with 12.7% share

The BYD Atto 1 makes a spectacular entrance in the Indonesian market.

New vehicle wholesales in Indonesia slow down their fall in October at -4.8% year-on-year to 74,019 units, leading to a year-to-date tally down -10.5% to 635,844. In contrast retail sales are up 1.7% to 74,720 for the month but down -9.6% YTD to 660,659. 

In the wholesales brands ranking, Toyota (-23.9%) and Daihatsu (-16.4%) both lose share to 27.8% and 15.9% respectively, but the hero of the month is BYD up a stellar 325.8% on October and 9 spots on last month to land on the third step of the podium with over 10,000 sales and 14.3% share. It previous bests were #5, 3,496 sales and 6.8% share last April. Mitsubishi (+38.9%), Isuzu (+14.1%) and Chery (+123.2%) also impress in the remainder of the Top 10. Retail-wise, Toyota (-13.4%) and Daihatsu (-6.9%) suffer here too with BYD (+274.7%) surging to a record #3. Chery (+113.8%), Suzuki (+10.8%) and Mitsubishi (+9.6%) stand out below.

Over in the models wholesales ranking, we have an unheard-of event: the BYD Atto 1 (aka Seagull) lands directly at #1 with 12.7% share for its first month of sales in Indonesia! This is the highest share reached by any model since the freak 17% of the Nissan Livina in pandemic-struck August 2020. This way, the Atto 1 accounts for 89% of BYD’s sales for the month. The Daihatsu Gran Max Pikap (-22.4%) stays at #1 above the YTD leader, the Toyota Kijang Innova (-40.6%), down to #3. The Suzuki Carry Pikap (+27%) defies the negative trend at #5 ahead of the Toyota Calya (-18.6%). The Mitsubishi Xpander (+107.2%) and Daihatsu Gran Max Minibus (+370.2%) both post surreal upticks further down. Below the Atto 1, the Mitsubishi Destinator (#12) and Suzuki Fronx (#22) are the next best-selling newcomers.

Previous month: Indonesia September 2025: Chery (+212.8%) stands out in market off -14.6%

One year ago: Indonesia October 2024: Toyota Kijang Innova leads, BYD M6 cracks Top 10

Full October 2025 Top 43 All brands (wholesales and retail) and Top 186 All models (wholesales) below.

Note: Medium and heavy vehicles are included in the brands rankings but not in the wholesales charts.

Indonesia October 2025 – brands (wholesales):

PosBrandOct-25%/24Sep2025%/24PosFY24
1Toyota20,55927.8%– 23.9%1202,37631.8%– 14.0%11
2Daihatsu11,78315.9%– 16.4%2107,09016.8%– 23.5%22
3BYD10,59314.3%+ 325.8%1230,6704.8%+ 178.2%611
4Mitsubishi7,62010.3%+ 38.9%356,5168.9%– 5.3%34
5Suzuki5,5507.5%+ 1.1%449,8037.8%– 8.6%55
6Honda3,6474.9%– 57.8%550,2707.9%– 35.5%43
7Isuzu2,4023.2%+ 14.1%820,1123.2%– 9.3%87
8Mitsubishi Fuso2,3243.1%– 3.7%620,2633.2%– 9.9%76
9Hino1,8612.5%– 19.8%914,4032.3%– 24.2%118
10Chery1,5602.1%+ 123.2%716,7202.6%+ 142.7%912
11Wuling1,4151.9%– 35.8%1113,6792.2%– 15.1%1210
12Hyundai1,3541.8%– 20.9%1016,5942.6%– 12.1%109
13Aion4170.6%+ 134.3%134,8220.8%+ 651.1%1421
14Mercedes2530.3%– 13.4%181,8540.3%– 40.7%1816
15MG2220.3%– 2.2%191,6100.3%– 55.4%1915
16GWM2210.3%+ 44.4%161,2260.2%+ 94.6%23n/a
17Mazda2160.3%– 28.0%142,5710.4%– 31.2%1614
18Vinfast2090.3%new213,0500.5%new15 –
19BMW 1960.3%– 61.3%201,3350.2%– 62.8%2213
20Denza1920.3%new156,9671.1%new13 –
21Geely1450.2%new222,0210.3%new17 –
22FAW1440.2%+ 136.1%259120.1%+ 34.9%2624
23Polytron1170.2%new332100.0%new38 –
24Jaecoo1090.1%new177490.1%new27 –
25Jetour1060.1%new286040.1%new30 –
26Xpeng1000.1%new244440.1%new33 –
27BAIC950.1%+ 58.3%325330.1%+ 167.8%3231
28Citroen930.1%– 19.8%231,1040.2%+ 2.4%2420
29UD Trucks900.1%– 50.8%261,4540.2%– 12.5%2018
30Ford800.1%+ 11.1%306330.1%– 6.5%2926
31Dongfeng (DFSK)630.1%+ 18.9%346570.1%– 10.2%2825
32Neta550.1%+ 57.1%395420.1%+ 4.4%3128
33Lexus530.1%– 70.7%291,3520.2%– 39.3%2117
34Scania440.1%+ 37.5%364370.1%+ 32.4%3430
35Nissan300.0%– 76.0%279240.1%– 8.5%2519
36Mini250.0%– 49.0%354040.1%– 48.1%3523
37Volkswagen170.0%+ 88.9%402170.0%+ 193.2%3735
38Seres150.0%n/a381160.0%+ 56.8%4034
39Volvo150.0%+ 650.0%411030.0%+ 5.1%4132
40Subaru120.0%– 70.0%372420.0%– 49.7%3629
41Maxus120.0%new311640.0%new39 –
42Kia 30.0%– 94.2%42780.0%– 92.3%4222
43Audi20.0%+ 100.0%43130.0%– 43.5%4337

Indonesia October 2025 – brands (retail):

PosBrandOct-25%/24Sep2025%/24PosFY24
1Toyota21,50428.8%– 13.4%1209,38731.7%– 13.6%11
2Daihatsu12,19616.3%– 6.9%2112,53017.0%– 21.3%22
3BYD 9,73213.0%+ 274.7%931,0464.7%+ 252.0%611
4Mitsubishi6,2848.4%+ 9.6%355,4088.4%– 9.3%44
5Suzuki5,9037.9%+ 10.8%450,3537.6%– 10.5%55
6Honda4,6076.2%– 42.8%558,7208.9%– 29.7%33
7Mitsubishi Fuso2,3873.2%– 0.2%720,2953.1%– 9.5%77
8Isuzu2,0962.8%– 14.4%619,6043.0%– 16.0%86
9Hino1,8672.5%– 12.3%1016,8012.5%– 7.7%109
10Wuling1,7442.3%– 15.8%1115,7282.4%– 20.5%128
11Chery1,5632.1%+ 113.8%816,6672.5%+ 148.8%1112
12Hyundai1,3531.8%– 6.8%1217,1592.6%– 9.2%910
13Aion4420.6%+ 132.6%135,0620.8%+ 1012.5%1422
14Denza3300.4%new146,7571.0%new13 –
15Geely3140.4%new191,8010.3%new19 –
16Mazda2340.3%– 22.3%152,6420.4%– 29.1%1613
17Mercedes2090.3%– 48.6%182,2200.3%– 32.4%1715
18BMW 1720.2%– 48.3%161,9670.3%– 39.8%1816
19Vinfast1610.2%new212,7890.4%new15 –
20MG1570.2%– 46.2%241,5280.2%– 58.7%2014
21GWM1520.2%+ 16.9%171,0320.2%+ 97.3%24n/a
22FAW1440.2%+ 136.1%269120.1%+ 34.9%2525
23Jaecoo1400.2%new206040.1%new29 –
24UD Trucks1080.1%– 50.5%231,1290.2%– 28.2%2218
25Xpeng1040.1%new273610.1%new35 –
26Polytron1030.1%new361500.0%new39 –
27Jetour1000.1%new305340.1%new30 –
28Citroen880.1%– 23.5%251,0430.2%+ 49.0%2323
29BAIC880.1%+ 37.5%315140.1%+ 324.8%3131
30Lexus790.1%– 60.3%221,3350.2%– 44.4%2117
31Ford730.1%+ 12.3%326760.1%– 1.6%2826
32Dongfeng (DFSK)610.1%– 3.2%296760.1%– 26.9%2721
33Scania440.1%+ 37.5%354370.1%+ 32.4%3330
34Nissan410.1%– 71.1%288460.1%– 20.3%2619
35Mini290.0%– 39.6%334440.1%– 43.1%3224
36Subaru210.0%– 56.3%342700.0%– 50.9%3627
37Volkswagen160.0%+ 45.5%382200.0%+ 150.0%3833
38Kia 150.0%– 72.7%392610.0%– 76.9%3720
39Maxus 150.0%new371160.0%new41 –
40Volvo150.0%+ 650.0%411030.0%+ 5.1%4232
41Seres140.0%+ 180.0%421210.0%+ 39.1%4034
42Neta130.0%– 58.1%403980.1%– 6.4%3429
43Audi20.0%+ 100.0%43130.0%– 40.9%4338

Indonesia October 2025 – models (wholesales):

PosModelOct-25%/24Sep2025%/24PosFY24
1BYD Atto 19,39612.7%new –9,3961.5%new18 –
2Daihatsu Gran Max Pikap (PU)4,2145.7%– 22.4%230,9844.9%– 23.5%35
3Toyota Kijang Innova3,3794.6%– 40.6%148,6817.7%– 7.1%11
4Toyota Avanza3,0874.2%– 45.0%331,3054.9%– 27.8%22
5Suzuki Carry Pikap3,0594.1%+ 27.0%422,6683.6%– 7.5%89
6Toyota Calya3,0574.1%– 18.6%2322,8983.6%– 29.7%76
7Mitsubishi Xpander2,7513.7%+ 107.2%1120,9253.3%– 21.7%97
8Daihatsu Gran Max BV/MB2,4923.4%+ 370.2%613,3922.1%+ 118.8%1127
9Honda Brio2,1752.9%– 50.4%1427,8524.4%– 34.1%54
10Toyota Rush2,0142.7%– 25.7%524,0613.8%– 11.4%68
11Toyota Hilux1,9192.6%+ 73.2%813,3132.1%+ 14.6%1219
12Mitsubishi Destinator 1,7722.4%new185,3080.8%new31 –
13Daihatsu Sigra1,6892.3%– 58.7%729,7844.7%– 38.6%43
14Daihatsu Terios1,3491.8%– 0.6%1213,5852.1%– 9.5%1011
15Toyota Agya1,3301.8%– 18.9%1012,5702.0%– 23.1%1310
16Mitsubishi Pajero Sport1,0811.5%+ 31.0%277,7371.2%– 31.8%2416
17Isuzu Traga PHR9171.2%+ 5.3%158,8471.4%+ 8.0%2023
18Mitsubishi L-300 Pikap9121.2%– 9.7%179,5231.5%– 3.7%1720
19Suzuki XL78821.2%– 12.6%256,4701.0%– 25.8%2922
20Toyota Raize8821.2%– 16.8%248,3411.3%– 20.6%2218
21Daihatsu Ayla8511.1%– 47.3%219,8431.5%– 31.6%1612
22Suzuki Fronx8341.1%new167,3141.2%new26 –
23Hyundai Stargazer8211.1%+ 25.9%207,4691.2%– 23.1%2521
24Mitsubishi L200 Triton8091.1%– 9.1%228,0541.3%+ 29.0%2326
25Toyota Fortuner7461.0%– 32.9%1911,2281.8%+ 3.8%1415
26Toyota Hilux Rangga6990.9%+ 49.4%284,8830.8%+ 381.6%3450
27Honda HR-V6260.8%– 66.0%910,3511.6%– 20.7%1513
28Wuling Binguo6250.8%+ 243.4%293,6960.6%– 12.7%4033
29Toyota Hiace5860.8%– 28.8%315,6010.9%+ 23.6%3028
30Toyota Veloz5630.8%– 47.9%268,5411.3%– 27.4%2114
31Chery Tiggo Cross5230.7%new134,1780.7%new38 –
32BYD M65160.7%– 72.3%349,3591.5%+ 206.5%1931
33Daihatsu Xenia4800.6%– 7.2%324,7030.7%– 46.8%3624
34Daihatsu Rocky4060.5%+ 34.9%392,4880.4%– 29.0%4640
35Chery iCar 033860.5%new375,2040.8%new3280
36Toyota Yaris Cross3710.5%– 40.7%432,8020.4%– 32.4%4436
37Honda BR-V3690.5%– 60.9%405,0060.8%– 44.6%3325
38BYD Sealion 73470.5%new387,2231.1%new27 –
39Chery Tiggo 83430.5%+ 12.8%334,5830.7%+ 660.0%3761
40Aion V3390.5%new302,5840.4%new45 –
41Suzuki APV Minibus2980.4%+ 31.9%481,7990.3%– 31.7%5446
42Honda WR-V2960.4%– 77.1%444,1510.7%– 56.7%3917
43Mitsubishi Xforce2950.4%– 50.8%353,1250.5%– 39.3%4330
44Daihatsu Luxio2810.4%+ 10.6%412,1450.3%– 6.5%4948
45Hyundai Creta2590.3%+ 0.0%364,7480.7%+ 0.3%3534
46BYD Atto 32420.3%+ 60.3%422,3000.4%– 20.9%4744
47Denza D91920.3%new456,9671.1%new28 –
48Wuling Cloud1880.3%+ 184.8%622,1430.3%– 28.8%5042
49Wuling Mitra 1850.2%new474240.1%new89 –
50Vinfast VF 31600.2%new631,5150.2%new59 –
51Wuling Confero S1540.2%– 50.0%701,1170.2%– 43.2%6645
52Suzuki Alpha1510.2%– 57.9%653,6150.6%+ 7.2%4137
53Chery Omoda E51490.2%– 36.6%521,1790.2%– 70.0%6439
54Geely EX5 Max1450.2%new532,0210.3%new52 –
55Toyota Alphard1390.2%– 84.0%462,0230.3%– 53.2%5132
56Wuling Air1190.2%– 85.7%573,1990.5%+ 7.3%4238
57GWM Tank 3001170.2%+ 143.8%565160.1%+ 174.5%81106
58Suzuki Jimny1090.1%– 67.7%502,2840.4%+ 15.5%4851
59GWM Ora 03970.1%new783310.1%new99 –
60Hyundai Palisade970.1%– 61.7%511,3470.2%– 17.2%6155
61Chery Tiggo 9960.1%new602190.0%new107  –
62Xpeng X9960.1%new673430.1%new97 –
63Hyundai Kona950.1%– 47.5%804120.1%– 47.5%9065
64Honda Step WGN940.1%new493900.1%new93 –
65Suzuki S-Presso880.1%– 55.1%641,2250.2%– 48.3%6347
66Aion Hyptec780.1%new1041,7260.3%new56 –
67Mazda CX-60780.1%+ 550.0%1412830.0%+ 48.2%102107
68Suzuki Grand Vitara760.1%– 70.1%841,6090.3%– 17.4%5753
69Wuling Formo750.1%– 69.1%999220.1%+ 21.6%6757
70MG ZS730.1%+ 43.1%733950.1%– 51.6%9272
71Jetour Dashing690.1%new893770.1%new94 –
72Mazda CX-3670.1%– 24.7%616990.1%– 34.4%7163
73Jaecoo J8660.1%new581980.0%new112 –
74BAIC BJ30650.1%new –650.0%new163 –
75Polytron G3+650.1%new1051160.0%new137 –
76BYD E6640.1%new543030.0%new100 –
77MG 5 GT590.1%+ 1080.0%881460.0%– 33.9%125108
78Honda CR-V570.1%– 63.9%714310.1%– 85.6%8843
79Toyota Land Cruiser 70560.1%n/a941380.0%+ 305.9%126173
80Wuling Alvez550.1%– 88.6%551,3210.2%– 34.2%6249
81Chery Omoda 5530.1%– 34.6%746810.1%– 45.0%7356
82Citroen C3530.1%+ 29.3%796350.1%+ 60.4%7686
83Neta V530.1%+ 165.0%1104410.1%– 6.8%8781
84Suzuki Ertiga530.1%– 87.5%821,7360.3%– 66.4%5529
85Mazda CX-5520.1%+ 15.6%596890.1%– 43.0%7262
86Polytron G3520.1%new97940.0%new147 –
87Hyundai Santa Fe440.1%– 85.6%761,5520.2%+ 110.6%5868
88Jaecoo J7430.1%new725510.1%new79 –
89MG VS HEV410.1%+ 241.7%103890.0%– 70.4%15199
90Citroen C3 Aircross SUV400.1%– 46.7%864640.1%– 32.0%8573
91Ford Everest400.1%+ 0.0%903420.1%– 13.6%9884
92Ford Ranger400.1%+ 25.0%1022830.0%+ 0.7%10198
93Toyota Voxy390.1%– 80.0%758090.1%– 49.6%7054
94Toyota Camry380.1%+ 375.0%872420.0%– 17.7%105102
95Jetour X70P370.0%new982270.0%new106 –
96Mazda3370.0%– 62.2%666760.1%+ 6.1%7575
97Lexus LM340.0%– 71.4%859050.1%– 29.5%6959
98BMW X3320.0%– 61.9%691670.0%– 57.3%11982
99Vinfast VF e34320.0%new911,4390.2%new60 –
100MG HS310.0%n/a111520.0%– 47.5%171140
101DFSK Glory300.0%new –300.0%new188 –
102Hyundai Ioniq 5300.0%– 14.3%1616770.1%– 39.9%7460
103Honda Civic290.0%+ 222.2%1011930.0%– 68.8%11376
104Toyota bZ4X290.0%+ 31.8%162690.0%– 27.4%158128
105BAIC BJ40 Plus280.0%– 49.1%813990.1%+ 195.6%91123
106Toyota Land Cruiser 300270.0%– 75.9%964740.1%– 62.6%8458
107DFSK Mini Truck260.0%– 21.2%924900.1%– 10.6%8378
108BMW 3 Series250.0%– 70.6%1221360.0%– 82.0%12871
109Toyota Corolla240.0%– 17.2%931010.0%– 43.6%143113
110Nissan Serena220.0%– 81.2%775560.1%– 3.1%7769
111BMW X5210.0%– 71.6%1231480.0%– 68.8%12379
112Daihatsu Sirion210.0%+ 2000.0%1091600.0%– 10.6%120117
113BMW 2 Series190.0%– 50.0%148900.0%– 60.9%14996
114Mercedes EQE190.0%+ 280.0%168360.0%+ 33.3%178175
115Toyota Vellfire190.0%– 63.5%1073470.1%– 15.0%9583
116BMW 7 Series180.0%+ 350.0%137670.0%– 46.4%161126
117Mazda CX-8180.0%+ 125.0%156980.0%– 13.3%144131
118Isuzu D-Max170.0%n/a1132160.0%+ 5.4%108111
119MG 4170.0%– 88.4%1279130.1%– 57.8%6852
120BMW IX1150.0%– 31.8%1391350.0%+ 18.4%130104
121BYD Seal150.0%– 95.5%681,1380.2%– 72.0%6535
122Lexus LX150.0%+ 150.0%116750.0%– 47.6%155116
123Mini Cooper150.0%– 37.5%1062760.0%– 29.6%10385
124Seres E502150.0%n/a1001160.0%+ 56.8%136144
125BMW 4 Series130.0%– 51.9%145730.0%– 42.1%156114
126BYD Dolphin130.0%– 90.6%1605220.1%– 47.7%8066
127Mercedes C-Class120.0%+ 9.1%1361710.0%– 58.8%11889
128Mercedes GLA120.0%– 20.0%134680.0%– 67.3%160110
129Mercedes GLC120.0%+ 9.1%1352000.0%– 13.8%111103
130Maxus MIFA 9110.0%new831050.0%new140 –
131Vinfast VF 6110.0%new131230.0%new195 –
132Mini Countryman100.0%– 44.4%1121030.0%– 67.3%14297
133Toyota Corolla Cross100.0%– 37.5%1261190.0%+ 24.0%134136
134Wuling Cortez100.0%– 68.8%955560.1%+ 150.5%78105
135BMW IX90.0%+ 0.0%155490.0%– 60.2%173130
136Volvo XC6090.0%n/a172320.0%+ 45.5%184182
137VW ID.BUZZ90.0%new1381100.0%new139 –
138BMW 5 Series80.0%– 86.9%128950.0%– 70.2%14695
139Chery Tiggo 8 Pro80.0%+ 700.0% –1350.0%+ 181.3%131167
140Nissan Terra80.0%+ 14.3%149510.0%– 32.9%172146
141DFSK Gelora70.0%– 12.5%1301370.0%+ 10.5%127132
142VW Tiguan70.0%+ 16.7%117660.0%+ 4.8%162155
143BMW X760.0%+ 0.0%142850.0%+ 7.6%154137
144BMW Z460.0%– 33.3% –280.0%– 60.0%190142
145Mercedes GLE60.0%– 57.1%1292080.0%– 22.1%109100
146Vinfast VF 560.0%new157690.0%new157 –
147Hyundai Genesis50.0%n/a –120.0%n/a205 –
148Subaru BRZ50.0%– 64.3%140590.0%– 32.2%168135
149BMW X640.0%– 42.9%166170.0%– 70.2%202162
150GWM Tank 50040.0%– 96.2%1331470.0%– 61.1%12488
151Mercedes Sprinter40.0%– 50.0%164260.0%– 50.0%192164
152Subaru Forester40.0%– 50.0%1191040.0%– 14.0%141122
153Volvo EX3040.0%n/a151330.0%+ 1000.0%183192
154Wuling Almaz40.0%– 93.2%1182070.0%– 77.6%11067
155Xpeng G640.0%new1141130.0%new138 –
156Lexus RX30.0%– 91.2%1242680.0%– 61.1%10474
157Mazda MX-530.0%– 57.1%150340.0%– 2.9%181171
158Mercedes A-Class30.0%– 40.0%179220.0%– 86.3%197118
159BAIC X-5520.0%– 60.0%169690.0%+ 6.2%159151
160BMW XM20.0%n/a –240.0%+ 300.0%194194
161Chery Tiggo 5X20.0%– 96.6%1751360.0%– 83.3%12970
162GWM Haval Jolion20.0%new –1790.0%new117 –
163Hyundai Staria20.0%– 83.3%176360.0%– 59.6%179138
164Kia Carnival20.0%– 77.8% –290.0%– 81.3%189115
165Mazda620.0%– 33.3%170370.0%+ 23.3%177174
166Mercedes CLA20.0%– 80.0%17780.0%– 84.0%210163
167Mercedes GLS20.0%– 75.0%165880.0%+ 33.3%152150
168Neta X20.0%– 86.7%1541260.0%+ 173.9%133127
169Subaru WRX20.0%– 71.4%1673450.1%+ 484.7%96156
170Volvo XC9020.0%+ 100.0%182200.0%– 9.1%200180
171Audi Q310.0%n/a –30.0%– 40.0%227198
172Audi Q810.0%n/a –30.0%– 25.0%228202
173BMW i410.0%– 83.3%178410.0%+ 41.4%174176
174BMW i710.0%– 66.7%180210.0%– 79.2%199133
175BMW X410.0%– 83.3% –30.0%– 87.0%226181
176GWM Haval H610.0%n/a125330.0%– 48.4%182139
177Honda e:N110.0%new –650.0%new164 –
178Hyundai Venue10.0%new –320.0%new186 –
179Kia Carens10.0%+ 0.0%171100.0%– 95.6%208109
180Lexus LBX10.0%– 90.9% –320.0%+ 6.7%185158
181Maxus MIFA 710.0%new132590.0%new167 –
182Mercedes V-Class10.0%– 66.7%18190.0%– 76.9%209169
183MG Cyberster10.0%– 92.3%163110.0%– 15.4%207177
184Subaru Crosstrek10.0%– 87.5%146580.0%– 64.6%169119
185Toyota GR 8610.0%– 90.0% –970.0%+ 76.4%145159
186VW T-Cross10.0%– 66.7% –40.0%– 63.6%222187

Source: GAIKINDO

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