Indonesia October 2025: BYD Atto 1 lands directly at #1 with 12.7% share

The BYD Atto 1 makes a spectacular entrance in the Indonesian market.

New vehicle wholesales in Indonesia slow down their fall in October at -4.8% year-on-year to 74,019 units, leading to a year-to-date tally down -10.5% to 635,844. In contrast retail sales are up 1.7% to 74,720 for the month but down -9.6% YTD to 660,659. 

In the wholesales brands ranking, Toyota (-23.9%) and Daihatsu (-16.4%) both lose share to 27.8% and 15.9% respectively, but the hero of the month is BYD up a stellar 325.8% on October and 9 spots on last month to land on the third step of the podium with over 10,000 sales and 14.3% share. It previous bests were #5, 3,496 sales and 6.8% share last April. Mitsubishi (+38.9%), Isuzu (+14.1%) and Chery (+123.2%) also impress in the remainder of the Top 10. Retail-wise, Toyota (-13.4%) and Daihatsu (-6.9%) suffer here too with BYD (+274.7%) surging to a record #3. Chery (+113.8%), Suzuki (+10.8%) and Mitsubishi (+9.6%) stand out below.

Over in the models wholesales ranking, we have an unheard-of event: the BYD Atto 1 (aka Seagull) lands directly at #1 with 12.7% share for its first month of sales in Indonesia! This is the highest share reached by any model since the freak 17% of the Nissan Livina in pandemic-struck August 2020. This way, the Atto 1 accounts for 89% of BYD’s sales for the month. The Daihatsu Gran Max Pikap (-22.4%) stays at #1 above the YTD leader, the Toyota Kijang Innova (-40.6%), down to #3. The Suzuki Carry Pikap (+27%) defies the negative trend at #5 ahead of the Toyota Calya (-18.6%). The Mitsubishi Xpander (+107.2%) and Daihatsu Gran Max Minibus (+370.2%) both post surreal upticks further down. Below the Atto 1, the Mitsubishi Destinator (#12) and Suzuki Fronx (#22) are the next best-selling newcomers.

Previous month: Indonesia September 2025: Chery (+212.8%) stands out in market off -14.6%

One year ago: Indonesia October 2024: Toyota Kijang Innova leads, BYD M6 cracks Top 10

Full October 2025 Top 43 All brands (wholesales and retail) and Top 186 All models (wholesales) below.