Argentina October 2025: Toyota Hilux back to #1, VW Tera breaks into Top 10

The VW Tera is an instant blockbuster in Argentina.

It’s another month of spectacular growth for new light vehicle sales in Argentina at +17.3% year-on-year to 49,111 units. This is the highest October result in 8 years: since October 2017 (76,096). Toyota (-13.9%) continues to dominate despite a harsh YoY loss. Like in September, it distances Volkswagen (-2.2%) and Fiat (-2.9%) also in difficulty. In contrast the next three carmakers all beat the market: Chevrolet (+104.1%) is the most dynamic ahead of Ford (+46.1%) and Renault (+32.6%). Nissan (+26.6%) and Citroen (+22.6%) also shine in the remainder of the Top 10. BAIC (+627.9%) doubles its September market share at 2% and ranks at a record #11 and Haval (+837.5%) repeats at an all time high #14.

Over in the models charts, the Toyota Hilux (-15.3%) reclaims the top spot for the first time since last April, unsettling the Toyota Yaris (-2.1%) which however remains #1 year-to-date. The Peugeot 208 (-10.9%) struggles YoY but is back up five spots on last month to #3 ahead of the Ford Ranger (+3.8%) and Fiat Cronos (-26%). This means the entire Top 5 underperforms. The Ford Territory (+102.5%) continues to shine at #6 and 3.5% share vs. #13 and 2.3% year-to-date. Excellent showing also for the Chevrolet Tracker (+72.5%) at #8. The new VW Tera breaks into the Top 10 at #10 for its 4th month in market. 

Previous month: Argentina September 2025: Strongest market in 8 years, Toyota Yaris #1 YTD, Ford Territory #5

One year ago: Argentina October 2024: Toyota Hilux (+23.9%) win for 6th straight month

Full October 2025 Top 40 brands and Top 241 All models below.