Uruguay September 2025: BYD surges to 18.7% share
BYD sales are up 455.5% year-on-year in September
Another outstanding month for new car sales in Uruguay, up 30.8% year-on-year in September to 6,795. The year-to-date volume is now up 11.4% to 49,158. The event of the month is delivered by Chinese behemoth BYD, up a surreal 455.5% year-on-year to reach a stunning 18.7% market share. This means the carmaker breaks its share record for the third month in a row, going from 12.6% in July, 13.1% in August and 18.7% this month. BYD remains however a distant 2nd year-to-date, with Fiat, up a splendid 60% for the month, still firmly in the lead. Suzuki (+870.6%!) and Chery (+101%) also make themselves noticed in the remainder of the Top 10. Below, JMC (+1950%), Dongfeng (+950%), JAC (+220%) and Omoda (+44.4%) lead the Chinese charge. All in all, sales of Chinese brands in Uruguay soar 176.4% year-on-year this month to 35.2% share vs. 16.7% a year ago…
Previous month: Uruguay August 2025: Fiat claws back on top, BYD breaks share record again
One year ago: Uruguay September 2024: VW (+60%), BYD (+157.3%) impress
Full September 2025 Top 60 All brands ranking below.
Uruguay September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | BYD | 1,272 | 18.7% | + 455.5% | 2 | 5,541 | 11.3% | + 133.0% | 2 | 6 |
| 2 | Fiat | 869 | 12.8% | + 60.0% | 1 | 7,195 | 14.6% | + 28.6% | 1 | 2 |
| 3 | Chevrolet | 713 | 10.5% | – 22.2% | 3 | 4,891 | 9.9% | – 33.0% | 3 | 1 |
| 4 | Volkswagen | 639 | 9.4% | + 7.9% | 4 | 4,297 | 8.7% | + 18.3% | 4 | 3 |
| 5 | Renault | 495 | 7.3% | – 4.8% | 5 | 4,243 | 8.6% | + 20.2% | 5 | 4 |
| 6 | Suzuki | 495 | 7.3% | + 870.6% | 6 | 3,100 | 6.3% | + 19.8% | 7 | 7 |
| 7 | Hyundai | 347 | 5.1% | – 6.5% | 7 | 3,205 | 6.5% | – 6.6% | 6 | 5 |
| 8 | Chery | 211 | 3.1% | + 101.0% | 11 | 1,450 | 2.9% | + 93.6% | 9 | 12 |
| 9 | Citroen | 170 | 2.5% | – 42.8% | 8 | 1,726 | 3.5% | – 25.0% | 8 | 8 |
| 10 | Toyota | 139 | 2.0% | – 20.1% | 14 | 1,177 | 2.4% | – 29.3% | 12 | 11 |
| 11 | Geely | 132 | 1.9% | + 51.7% | 16 | 649 | 1.3% | + 49.5% | 14 | 16 |
| 12 | Peugeot | 122 | 1.8% | – 62.6% | 9 | 1,364 | 2.8% | – 38.5% | 10 | 9 |
| 13 | Nissan | 117 | 1.7% | – 42.1% | 15 | 1,301 | 2.6% | – 32.6% | 11 | 10 |
| 14 | Dongfeng | 105 | 1.5% | + 950.0% | 10 | 904 | 1.8% | + 1382.0% | 13 | 30 |
| 15 | JAC | 96 | 1.4% | + 220.0% | 26 | 475 | 1.0% | + 54.7% | 18 | 21 |
| 16 | JMC | 82 | 1.2% | + 1950.0% | 18 | 398 | 0.8% | + 1070.6% | 20 | 37 |
| 17 | Omoda | 78 | 1.1% | + 44.4% | 20 | 513 | 1.0% | + 214.7% | 16 | 24 |
| 18 | Jetour | 72 | 1.1% | – 2.7% | 12 | 648 | 1.3% | + 18.0% | 15 | 13 |
| 19 | Foton | 50 | 0.7% | + 25.0% | 19 | 374 | 0.8% | + 361.7% | 22 | 33 |
| 20 | DFSK | 45 | 0.7% | – 15.1% | 22 | 353 | 0.7% | – 16.7% | 23 | 17 |
| 21 | GWM | 45 | 0.7% | + 221.4% | 31 | 305 | 0.6% | + 75.3% | 26 | 27 |
| 22 | Ford | 44 | 0.6% | – 12.0% | 24 | 380 | 0.8% | – 10.0% | 21 | 18 |
| 23 | BMW | 38 | 0.6% | – 11.6% | 23 | 348 | 0.7% | – 13.0% | 24 | 19 |
| 24 | Karry | 35 | 0.5% | + 59.1% | 35 | 259 | 0.5% | + 4.4% | 27 | 25 |
| 25 | Jeep | 34 | 0.5% | – 34.6% | 25 | 331 | 0.7% | – 9.6% | 25 | 20 |
| 26 | Honda | 33 | 0.5% | + 65.0% | 21 | 471 | 1.0% | + 5.1% | 19 | 14 |
| 27 | Changan | 31 | 0.5% | – 13.9% | 36 | 200 | 0.4% | – 38.3% | 30 | 23 |
| 28 | Ram | 23 | 0.3% | + 130.0% | 28 | 196 | 0.4% | + 56.8% | 31 | 31 |
| 29 | GAC | 23 | 0.3% | new | 38 | 115 | 0.2% | new | 37 | 51 |
| 30 | Mercedes | 21 | 0.3% | – 27.6% | 27 | 217 | 0.4% | – 24.9% | 29 | 22 |
| 31 | Deepal | 21 | 0.3% | new | 34 | 73 | 0.1% | new | 42 | – |
| 32 | BAW | 19 | 0.3% | + 35.7% | 33 | 175 | 0.4% | + 464.5% | 32 | 39 |
| 33 | Audi | 14 | 0.2% | – 33.3% | 32 | 163 | 0.3% | – 1.8% | 33 | 29 |
| 34 | Kia | 14 | 0.2% | + 27.3% | 39 | 131 | 0.3% | – 18.6% | 35 | 28 |
| 35 | Bestune | 12 | 0.2% | + 300.0% | 42 | 123 | 0.3% | + 392.0% | 36 | 45 |
| 36 | Mazda | 12 | 0.2% | + 9.1% | 41 | 96 | 0.2% | – 10.3% | 39 | 34 |
| 37 | Lynk & Co | 12 | 0.2% | + 300.0% | 30 | 82 | 0.2% | + 925.0% | 40 | 48 |
| 38 | Subaru | 11 | 0.2% | + 1000.0% | 40 | 60 | 0.1% | – 39.4% | 45 | 35 |
| 39 | Jaecoo | 11 | 0.2% | + 1000.0% | 48 | 56 | 0.1% | + 2700.0% | 46 | 55 |
| 40 | Mitsubishi | 10 | 0.1% | – 52.4% | 13 | 232 | 0.5% | + 56.8% | 28 | 32 |
| 41 | Maxus | 10 | 0.1% | + 0.0% | 43 | 67 | 0.1% | + 0.0% | 43 | 36 |
| 42 | Mini | 10 | 0.1% | + 66.7% | 49 | 63 | 0.1% | + 26.0% | 44 | 40 |
| 43 | Opel | 8 | 0.1% | + 700.0% | – | 44 | 0.1% | + 780.0% | 47 | 54 |
| 44 | Haval | 8 | 0.1% | + 700.0% | – | 38 | 0.1% | + 280.0% | 48 | 47 |
| 45 | Volvo | 7 | 0.1% | – 82.5% | 29 | 161 | 0.3% | – 43.3% | 34 | 26 |
| 46 | MG | 7 | 0.1% | + 16.7% | 37 | 109 | 0.2% | + 137.0% | 38 | 38 |
| 47 | Zeekr | 4 | 0.1% | + 33.3% | 53 | 33 | 0.1% | + 1000.0% | 49 | 50 |
| 48 | Jinpeng | 4 | 0.1% | n/a | 59 | 25 | 0.1% | + 525.0% | 51 | 59 |
| 49 | Geely Riddara | 3 | 0.0% | – 62.5% | 44 | 73 | 0.1% | + 49.0% | 41 | 41 |
| 50 | Leapmotor | 3 | 0.0% | – 50.0% | 47 | 30 | 0.1% | + 11.1% | 50 | 44 |
| 51 | Land Rover | 3 | 0.0% | + 0.0% | 54 | 23 | 0.0% | + 64.3% | 52 | 52 |
| 52 | Tesla | 3 | 0.0% | + 0.0% | 56 | 15 | 0.0% | – 51.6% | 59 | 43 |
| 53 | Today Sunshine | 3 | 0.0% | n/a | – | 7 | 0.0% | – 50.0% | 62 | 49 |
| 54 | LMI | 2 | 0.0% | – 50.0% | 45 | 19 | 0.0% | – 17.4% | 54 | 46 |
| 55 | Voltbike | 2 | 0.0% | n/a | 55 | 18 | 0.0% | n/a | 56 | – |
| 56 | Smart | 2 | 0.0% | new | 60 | 10 | 0.0% | new | 60 | – |
| 57 | Farizon | 1 | 0.0% | – 80.0% | 57 | 20 | 0.0% | + 100.0% | 53 | 53 |
| 58 | Seat | 1 | 0.0% | – 75.0% | 50 | 18 | 0.0% | – 50.0% | 55 | 42 |
| 59 | Furinka | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 73 | – |
| 60 | New Gonow | 1 | 0.0% | new | – | 1 | 0.0% | n/a | 74 | – |
Source: Autodata
