South Africa September 2025: 7th straight double-digit market gains (+24.3%)
Toyota Starlet sales are up 160.2% year-on-year in September.
New vehicle sales in South Africa continue on their stunning run at +24.3% year-on-year in September to 54,700 units. This is the 7th straight month of double-digit year-on-year upticks and the highest September result in 10 years: since September 2015 (55,322). Passenger cars are up 28% to 38,603 and light commercials up 19.7% to 13,078. Toyota (+29.9%) manages to beat the galloping market to reach 25.9% share vs. 24.7% so far this year. It is followed by Suzuki (+20.9%) and a struggling Volkswagen Group (-2.1%). Ford (+9.6%) and Hyundai (+5.8%) also can’t match the market growth but GWM (+50.6%), Mahindra (+50.3%), Chery (+40.3%) and Kia (+32.9%) can. Jetour is down one spot to #16 and MG up two to #17.
The Toyota Hilux (+23.7%) leads the way in the models charts with a strong 6.7% share vs. 6.1% year-to-date. The VW Polo Vivo (+2.6%) is up one rank on last month to #2 ahead of the Ford Ranger (-4.7%) up two to #3. The Suzuki Swift (+320.2%) stays at #4 but surges YoY. The Isuzu D-Max (+29%) rounds out the Top 5 while the Toyota Corolla Cross (-7.5%) is down four spots on August to #6. The Toyota Starlet (+160.2%), Vitz (+77.6%) and Chery Tiggo 4 Pro (+39.1%) also impress in the remainder of the Top 10.
Previous month: South Africa August 2025: 6th month of double-digit lifts in a row (+18.7%)
One year ago: South Africa September 2024: Negative sales, Hyundai Exter lands
Full September 2025 Top 43 All manufacturers and Top 50 models below.
South Africa September 2025 – manufacturers:
| Pos | Manufacturer | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 14,146 | 25.9% | + 29.9% | 1 | 108,054 | 24.7% | + 15.9% | 1 | 1 |
| 2 | Suzuki | 6,072 | 11.1% | + 20.9% | 2 | 53,324 | 12.2% | + 23.9% | 2 | 3 |
| 3 | Volkswagen Group | 5,763 | 10.5% | – 2.1% | 3 | 46,388 | 10.6% | – 5.3% | 3 | 2 |
| 4 | Ford | 3,093 | 5.7% | + 9.6% | 5 | 25,372 | 5.8% | + 5.2% | 5 | 4 |
| 5 | Hyundai | 3,005 | 5.5% | + 5.8% | 4 | 27,273 | 6.2% | + 23.5% | 4 | 5 |
| 6 | GWM (incl. Haval) | 2,620 | 4.8% | + 50.6% | 6 | 19,410 | 4.4% | + 42.7% | 6 | 9 |
| 7 | Isuzu | 2,478 | 4.5% | + 26.4% | 8 | 19,320 | 4.4% | + 9.7% | 7 | 6 |
| 8 | Chery | 2,264 | 4.1% | + 40.3% | 7 | 18,339 | 4.2% | + 25.0% | 8 | 8 |
| 9 | Kia | 1,706 | 3.1% | + 32.9% | 9 | 13,373 | 3.1% | + 32.2% | 10 | 11 |
| 10 | Mahindra | 1,524 | 2.8% | + 50.3% | 11 | 13,912 | 3.2% | + 54.1% | 9 | 12 |
| 11 | Renault | 1,376 | 2.5% | – 3.5% | 10 | 12,248 | 2.8% | + 6.7% | 11 | 10 |
| 12 | Nissan | 1,362 | 2.5% | – 4.4% | 14 | 11,384 | 2.6% | – 39.6% | 12 | 7 |
| 13 | BMW Group | 1,220 | 2.2% | + 27.0% | 12 | 11,217 | 2.6% | + 19.4% | 13 | 13 |
| 14 | Omoda and Jaecoo | 1,201 | 2.2% | + 137.4% | 13 | 8,591 | 2.0% | + 515.4% | 14 | 18 |
| 15 | Stellantis | 848 | 1.6% | + 67.9% | 16 | 5,345 | 1.2% | + 20.0% | 16 | 15 |
| 16 | Jetour | 815 | 1.5% | new | 15 | 5,611 | 1.3% | new | 15 | – |
| 17 | MG | 557 | 1.0% | new | 19 | 1,010 | 0.2% | new | 31 | – |
| 18 | Mercedes | 525 | 1.0% | – 1.9% | 18 | 4,591 | 1.1% | – 5.0% | 17 | 14 |
| 19 | FAW Trucks | 503 | 0.9% | + 6.6% | 17 | 4,115 | 0.9% | + 11.0% | 18 | 16 |
| 20 | Foton | 410 | 0.7% | new | 20 | 2,456 | 0.6% | new | 20 | – |
| 21 | Honda | 386 | 0.7% | + 58.8% | 30 | 1,812 | 0.4% | – 17.5% | 25 | 21 |
| 22 | Daimler Trucks | 313 | 0.6% | – 10.1% | 21 | 2,572 | 0.6% | – 17.3% | 19 | 17 |
| 23 | Scania | 268 | 0.5% | + 0.8% | 25 | 1,785 | 0.4% | – 24.9% | 26 | 20 |
| 24 | Jaguar Land Rover | 229 | 0.4% | – 26.6% | 23 | 2,232 | 0.5% | + 3.9% | 21 | 22 |
| 25 | Mazda | 228 | 0.4% | + 11.8% | 24 | 1,994 | 0.5% | – 13.9% | 23 | 19 |
| 26 | JAC | 225 | 0.4% | + 58.5% | 22 | 2,008 | 0.5% | + 52.2% | 22 | 29 |
| 27 | Volvo Group | 212 | 0.4% | + 14.6% | 29 | 1,485 | 0.3% | – 9.8% | 29 | 25 |
| 28 | UD Trucks | 191 | 0.3% | – 18.0% | 27 | 1,620 | 0.4% | – 6.8% | 27 | 23 |
| 29 | Man | 161 | 0.3% | + 20.1% | 31 | 1,134 | 0.3% | – 19.5% | 30 | 28 |
| 30 | Mitsubishi | 160 | 0.3% | – 8.6% | 28 | 1,515 | 0.3% | – 3.9% | 28 | 24 |
| 31 | Powerstar | 140 | 0.3% | + 26.1% | 32 | 936 | 0.2% | + 26.7% | 32 | 31 |
| 32 | BAIC | 124 | 0.2% | – 40.1% | 26 | 1,871 | 0.4% | + 29.8% | 24 | 26 |
| 33 | Volvo Cars | 108 | 0.2% | + 30.1% | 36 | 675 | 0.2% | – 46.6% | 34 | 27 |
| 34 | Porsche | 96 | 0.2% | – 1.0% | 33 | 879 | 0.2% | – 6.7% | 33 | 30 |
| 35 | Subaru | 82 | 0.1% | + 272.7% | 35 | 396 | 0.1% | – 4.3% | 38 | 36 |
| 36 | Tata | 64 | 0.1% | – 16.9% | 34 | 624 | 0.1% | + 19.8% | 35 | 34 |
| 37 | VECV South Africa | 62 | 0.1% | + 287.5% | 37 | 266 | 0.1% | + 150.9% | 40 | 38 |
| 38 | Sinotruk | 59 | 0.1% | – 7.8% | 38 | 533 | 0.1% | + 19.8% | 36 | 35 |
| 39 | Proton | 35 | 0.1% | – 48.5% | 40 | 434 | 0.1% | – 42.7% | 37 | 32 |
| 40 | Iveco | 32 | 0.1% | – 82.5% | 39 | 292 | 0.1% | – 50.0% | 39 | 33 |
| 41 | Babcock | 19 | 0.0% | + 171.4% | 41 | 157 | 0.0% | + 1.9% | 41 | 37 |
| 42 | Shacman | 10 | 0.0% | new | – | 10 | 0.0% | new | 43 | – |
| 43 | Ferrari (Scuderia) | 8 | 0.0% | n/a | – | 44 | 0.0% | + 33.3% | 42 | 39 |
South Africa September 2025 – models:
| Pos | Model | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota Hilux | 3,639 | 6.7% | + 23.7% | 1 | 26,610 | 6.1% | + 9.7% | 1 | 1 |
| 2 | VW Polo Vivo | 2,470 | 4.5% | + 2.6% | 3 | 18,503 | 4.2% | – 0.9% | 3 | 2 |
| 3 | Ford Ranger | 2,270 | 4.1% | – 4.7% | 5 | 18,902 | 4.3% | – 1.4% | 2 | 3 |
| 4 | Suzuki Swift | 2,265 | 4.1% | + 320.2% | 4 | 18,186 | 4.2% | + 59.1% | 4 | 6 |
| 5 | Isuzu D-Max | 2,054 | 3.8% | + 29.0% | 6 | 15,680 | 3.6% | + 9.5% | 6 | 5 |
| 6 | Toyota Corolla Cross | 1,891 | 3.5% | – 7.5% | 2 | 16,159 | 3.7% | + 3.7% | 5 | 4 |
| 7 | Toyota Starlet | 1,629 | 3.0% | + 160.2% | 10 | 11,441 | 2.6% | + 11.4% | 9 | 8 |
| 8 | Hyundai Grand i10 | 1,470 | 2.7% | + 30.6% | 8 | 12,778 | 2.9% | + 25.7% | 7 | 7 |
| 9 | Toyota Vitz | 1,446 | 2.6% | + 77.6% | 13 | 6,633 | 1.5% | + 23.5% | 20 | 19 |
| 10 | Chery Tiggo 4 Pro | 1,377 | 2.5% | + 39.1% | 7 | 11,617 | 2.7% | + 24.9% | 8 | 9 |
| 11 | GWM Haval Jolion | 1,215 | 2.2% | + 49.6% | 11 | 9,826 | 2.2% | + 58.7% | 11 | 13 |
| 12 | Toyota Urban Cruiser | 1,191 | 2.2% | + 170.1% | 21 | 6,749 | 1.5% | + 51.1% | 19 | 21 |
| 13 | Suzuki Fronx | 1,054 | 1.9% | + 24.0% | 9 | 9,950 | 2.3% | + 113.8% | 10 | 17 |
| 14 | Kia Sonet | 1,031 | 1.9% | + 45.2% | 18 | 7,841 | 1.8% | + 64.8% | 12 | 16 |
| 15 | Nissan Magnite | 1,013 | 1.9% | + 16.6% | 20 | 7,490 | 1.7% | – 1.6% | 13 | 12 |
| 16 | Toyota Fortuner | 842 | 1.5% | – 22.5% | 14 | 6,851 | 1.6% | – 9.2% | 18 | 11 |
| 17 | VW Polo | 789 | 1.4% | – 16.8% | 16 | 7,119 | 1.6% | – 20.4% | 17 | 10 |
| 18 | Omoda C5 | 784 | 1.4% | + 139.0% | 27 | 5,442 | 1.2% | #VALUE! | 22 | n/a |
| 19 | Suzuki Ertiga | 765 | 1.4% | + 6.7% | 12 | 7,149 | 1.6% | + 39.0% | 16 | 20 |
| 20 | Mahindra Scorpio Pik Up | 750 | 1.4% | – 4.1% | 19 | 7,287 | 1.7% | + 11.5% | 15 | 14 |
| 21 | Renault Kwid | 669 | 1.2% | – 13.8% | 24 | 4,785 | 1.1% | + 45.4% | 25 | 25 |
| 22 | Toyota Starlet Cross | 666 | 1.2% | – 6.6% | 17 | 7,373 | 1.7% | + 196.8% | 14 | 27 |
| 23 | VW T-Cross | 606 | 1.1% | + 48.2% | 23 | 5,031 | 1.2% | + 34.3% | 24 | 26 |
| 24 | Mahindra XUV3X0 | 601 | 1.1% | new | 26 | 5,111 | 1.2% | new | 23 | n/a |
| 25 | Toyota Rumion | 594 | 1.1% | + 99.3% | 15 | 4,765 | 1.1% | + 56.6% | 26 | 30 |
| 26 | Toyota Hiace | 591 | 1.1% | + 39.7% | 22 | 5,539 | 1.3% | – 3.7% | 21 | 15 |
| 27 | Toyota Land Cruiser 70 | 526 | 1.0% | + 181.3% | 29 | 4,671 | 1.1% | n/a | 27 | n/a |
| 28 | Jetour Dashing | 519 | 0.9% | new | 31 | 3,381 | 0.8% | new | 34 | – |
| 29 | GWM Haval H6 | 496 | 0.9% | + 28.2% | 28 | 3,409 | 0.8% | + 7.2% | 33 | n/a |
| 30 | Suzuki Baleno | 478 | 0.9% | – 36.4% | 30 | 3,800 | 0.9% | – 32.0% | 28 | 18 |
| 31 | GWM P-Series | 458 | 0.8% | + 30.9% | 25 | 3,456 | 0.8% | + 21.2% | 32 | n/a |
| 32 | Citroen C3 | 430 | 0.8% | n/a | 36 | n/a | n/a | n/a | n/a | n/a |
| 33 | VW Amarok | 392 | 0.7% | + 20.6% | 35 | 2,832 | 0.6% | – 5.8% | 38 | n/a |
| 34 | VW Polo Sedan | 390 | 0.7% | + 25.8% | 38 | 2,635 | 0.6% | – 14.4% | 41 | n/a |
| 35 | Ford Territory | 368 | 0.7% | + 76.9% | 48 | 2,500 | 0.6% | n/a | 43 | n/a |
| 36 | Hyundai Exter | 355 | 0.6% | – 21.6% | 32 | 3,677 | 0.8% | + 711.7% | 30 | n/a |
| 37 | Chery Tiggo Cross | 350 | 0.6% | n/a | 50 | n/a | n/a | n/a | n/a | n/a |
| 38 | Nissan Navara | 337 | 0.6% | – 25.3% | 37 | 3,693 | 0.8% | – 17.2% | 29 | 23 |
| 39 | Renault Kiger | 332 | 0.6% | – 6.7% | 39 | 3,605 | 0.8% | – 9.5% | 31 | 24 |
| 40 | Chery Tiggo 7 Pro | 328 | 0.6% | – 27.1% | n/a | 3,217 | 0.7% | – 3.3% | 35 | 28 |
| 41 | Suzuki S-Presso | 305 | 0.6% | – 6.2% | 33 | 2,652 | 0.6% | – 9.7% | 40 | n/a |
| 42 | Renault Triber | 298 | 0.5% | + 12.5% | 34 | 2,862 | 0.7% | – 3.9% | 37 | n/a |
| 43 | Jetour X70 Plus | 296 | 0.5% | new | 45 | n/a | n/a | new | n/a | – |
| 44 | Ford Everest | 277 | 0.5% | n/a | 41 | 2,628 | 0.6% | n/a | 42 | n/a |
| 45 | Toyota Prado | 276 | 0.5% | n/a | 47 | 2,271 | 0.5% | n/a | 44 | n/a |
| 46 | Suzuki Jimny | 270 | 0.5% | + 1.5% | 40 | 2,716 | 0.6% | – 3.9% | 39 | n/a |
| 47 | Hyundai i20 | 269 | 0.5% | – 11.2% | 42 | 2,898 | 0.7% | – 21.6% | 36 | 29 |
| 48 | MG ZS | 252 | 0.5% | new | 43 | 560 | 0.1% | new | n/a | – |
| 49 | Honda Elevate | 250 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 50 | VW Tiguan | 236 | 0.4% | – 7.8% | 44 | n/a | n/a | n/a | n/a | n/a |
Source: NAAMSA
