Italy September 2025: Fiat Grande Panda breaks into Top 10

The Fiat Grande Panda is up to #8 at home in September.

The Italian new car market ends four consecutive months of declines in September at +4.1% to 126,679 registrations. This is achieved with 1 more opening day and therefore equals stable sales year-on-year. The year-to-date tally is now off -2.9% to 1,167,437. We are 300,000 units (-20.5%) below the pre-pandemic levels of 2019. Going opposite the market and showing the signs of an unhealthy market, private sales fall -9% to 71,444 and 55.9% share vs. 64% in September 2024 (52.8% vs. 57% YTD). Self registrations soar 29.9% to 17,409 and 13.6% share vs. 10.9% a year ago (11.5% vs. 11.4% YTD), long term leases surge 33.3% to 29,026 and 22.7% share vs. 17.7% last year (23.3% vs. 20% YTD), short term rentals are up 51.5% to 2,292 and 1.8% share vs. 1.2% in September last year (6.7% vs. 6% YTD) and company sales are stable at 7,612 and 6% share vs. 6.2% a year ago (5.8% vs. 5.6%) YTD).

Petrol sales are down -7.1% to 29,061 and 22.7% share vs. 25.4% (25.4% vs. 29.4% YTD), diesel sinks -28.4% to 11,197 and 8.8% share vs. 12.6% (9.6% vs. 14.1% YTD), LPG edges up 1% to 11,565 and 9.1% share vs. 9.3% (9.2% vs. 9.4% YTD), HEVs are up 7% to 57,708 and 45.2% share vs. 43.9% (44.6% vs. 39.6% YTD), that includes 16,222 full hybrids (-4.6%) and 41,486 mild hybrids (+12.4%). PHEVs surge 163.9% to 11,062 and 8.7% share vs. 3.4% a year ago (6% vs. 3.3% YTD) and BEVs are up 11.7% to 7,190 and 5.6% share vs. 5.2% last year (5.2% vs. 4% YTD).

Over the brands charts, Fiat (+35.8%) continues on its recovery at 9.7% share vs. 7.5% a year ago and is now down -6.3% year-to-date to 9.6% of its home market. Toyota (+2.9%) remains in 2nd place above Volkswagen (-1.7%) and Dacia (+1.5%). BMW (-6%) threepeats at a record 5th place ahead of a strong Audi (+13.2%). The next seven carmakers all underperform with YoY losses, Renault (-30.3%), Ford (-24.6%) and Peugeot (-17%) being hit the hardest. In contrast Citroen (+197.6%) and MG (+18%) both impress, as do Alfa Romeo (+39%) and most spectacularly BYD (+951.5%) back inside the Italian Top 20 for the 2nd time ever and reaching record volumes and share at 2,471 and 2%. Omoda+Jaecoo (+292.8%) and Cupra (+98.4%) also shine.

Model-wise, the Fiat Panda is back up 9.1% YoY but only manages a 6.1% share vs. 7% so far this year. The Jeep Avenger (+22.7%) is up one spot on last month to a record 2nd place, also reached last April and May. The Dacia Sandero (+0.2%) is relegated to third position but stays #2 year-to-date, only 386 sales above the Avenger. Toyota places the Yaris Cross (-4.8%) at #4 and the Yaris (+13.2%) at #5. The Dacia Duster (-7.5%) disappoints but still manages an excellent #6 ahead of the VW T-Roc (+2.7%) repeating at #7. The event of the month is the (late) arrival of the new Fiat Grande Panda inside its home Top 10 at #8, but from #14 last month. The Citroen C3 (+836.6%) is up 7 ranks on August to #9 and ranks #4 year-to-date. The Toyota Aygo X (+88.7%) lodges its 2nd Top 10 finish of the year (after #8 in June) and the BYD Seal U (+1529.7%) slices its August ranking in two to #17, the nameplate’s first time inside the Italian Top 20.

Previous month: Italy August 2025: Fiat Grande Panda gears up, Kia Sportage cracks Top 10

One year ago: Italy September 2024: Fiat (-43.7%) fails to top charts again, outsold by VW and Toyota

Full September 2025 Top 50 brands and models below.