Italy September 2025: Fiat Grande Panda breaks into Top 10
The Fiat Grande Panda is up to #8 at home in September.
The Italian new car market ends four consecutive months of declines in September at +4.1% to 126,679 registrations. This is achieved with 1 more opening day and therefore equals stable sales year-on-year. The year-to-date tally is now off -2.9% to 1,167,437. We are 300,000 units (-20.5%) below the pre-pandemic levels of 2019. Going opposite the market and showing the signs of an unhealthy market, private sales fall -9% to 71,444 and 55.9% share vs. 64% in September 2024 (52.8% vs. 57% YTD). Self registrations soar 29.9% to 17,409 and 13.6% share vs. 10.9% a year ago (11.5% vs. 11.4% YTD), long term leases surge 33.3% to 29,026 and 22.7% share vs. 17.7% last year (23.3% vs. 20% YTD), short term rentals are up 51.5% to 2,292 and 1.8% share vs. 1.2% in September last year (6.7% vs. 6% YTD) and company sales are stable at 7,612 and 6% share vs. 6.2% a year ago (5.8% vs. 5.6%) YTD).
Petrol sales are down -7.1% to 29,061 and 22.7% share vs. 25.4% (25.4% vs. 29.4% YTD), diesel sinks -28.4% to 11,197 and 8.8% share vs. 12.6% (9.6% vs. 14.1% YTD), LPG edges up 1% to 11,565 and 9.1% share vs. 9.3% (9.2% vs. 9.4% YTD), HEVs are up 7% to 57,708 and 45.2% share vs. 43.9% (44.6% vs. 39.6% YTD), that includes 16,222 full hybrids (-4.6%) and 41,486 mild hybrids (+12.4%). PHEVs surge 163.9% to 11,062 and 8.7% share vs. 3.4% a year ago (6% vs. 3.3% YTD) and BEVs are up 11.7% to 7,190 and 5.6% share vs. 5.2% last year (5.2% vs. 4% YTD).
Over the brands charts, Fiat (+35.8%) continues on its recovery at 9.7% share vs. 7.5% a year ago and is now down -6.3% year-to-date to 9.6% of its home market. Toyota (+2.9%) remains in 2nd place above Volkswagen (-1.7%) and Dacia (+1.5%). BMW (-6%) threepeats at a record 5th place ahead of a strong Audi (+13.2%). The next seven carmakers all underperform with YoY losses, Renault (-30.3%), Ford (-24.6%) and Peugeot (-17%) being hit the hardest. In contrast Citroen (+197.6%) and MG (+18%) both impress, as do Alfa Romeo (+39%) and most spectacularly BYD (+951.5%) back inside the Italian Top 20 for the 2nd time ever and reaching record volumes and share at 2,471 and 2%. Omoda+Jaecoo (+292.8%) and Cupra (+98.4%) also shine.
Model-wise, the Fiat Panda is back up 9.1% YoY but only manages a 6.1% share vs. 7% so far this year. The Jeep Avenger (+22.7%) is up one spot on last month to a record 2nd place, also reached last April and May. The Dacia Sandero (+0.2%) is relegated to third position but stays #2 year-to-date, only 386 sales above the Avenger. Toyota places the Yaris Cross (-4.8%) at #4 and the Yaris (+13.2%) at #5. The Dacia Duster (-7.5%) disappoints but still manages an excellent #6 ahead of the VW T-Roc (+2.7%) repeating at #7. The event of the month is the (late) arrival of the new Fiat Grande Panda inside its home Top 10 at #8, but from #14 last month. The Citroen C3 (+836.6%) is up 7 ranks on August to #9 and ranks #4 year-to-date. The Toyota Aygo X (+88.7%) lodges its 2nd Top 10 finish of the year (after #8 in June) and the BYD Seal U (+1529.7%) slices its August ranking in two to #17, the nameplate’s first time inside the Italian Top 20.
Previous month: Italy August 2025: Fiat Grande Panda gears up, Kia Sportage cracks Top 10
One year ago: Italy September 2024: Fiat (-43.7%) fails to top charts again, outsold by VW and Toyota
Full September 2025 Top 50 brands and models below.
Italy September 2025 – brands:
| Pos | Brand | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat | 12,326 | 9.7% | + 35.8% | 1 | 112,131 | 9.6% | – 6.3% | 1 | 1 |
| 2 | Toyota | 9,986 | 7.9% | + 2.9% | 2 | 90,339 | 7.7% | – 1.6% | 2 | 2 |
| 3 | Volkswagen | 9,572 | 7.6% | – 1.7% | 3 | 84,809 | 7.3% | – 5.1% | 3 | 3 |
| 4 | Dacia | 7,742 | 6.1% | + 1.5% | 4 | 75,567 | 6.5% | + 1.7% | 4 | 4 |
| 5 | BMW | 6,047 | 4.8% | – 6.0% | 5 | 55,321 | 4.7% | + 3.5% | 7 | 7 |
| 6 | Audi | 5,986 | 4.7% | + 13.2% | 6 | 52,213 | 4.5% | – 2.9% | 8 | 10 |
| 7 | Jeep | 5,545 | 4.4% | – 0.5% | 9 | 50,268 | 4.3% | – 5.7% | 9 | 9 |
| 8 | Peugeot | 5,414 | 4.3% | – 17.0% | 8 | 62,155 | 5.3% | + 3.0% | 5 | 6 |
| 9 | Renault | 5,372 | 4.2% | – 30.3% | 7 | 57,259 | 4.9% | – 13.7% | 6 | 5 |
| 10 | Mercedes | 4,780 | 3.8% | – 8.0% | 16 | 40,442 | 3.5% | + 7.2% | 12 | 12 |
| 11 | Ford | 4,306 | 3.4% | – 24.6% | 10 | 49,951 | 4.3% | – 6.0% | 10 | 8 |
| 12 | Kia | 4,048 | 3.2% | – 3.3% | 12 | 33,727 | 2.9% | – 8.7% | 15 | 14 |
| 13 | Hyundai | 3,916 | 3.1% | – 5.5% | 11 | 35,704 | 3.1% | – 5.7% | 14 | 13 |
| 14 | Citroen | 3,854 | 3.0% | + 197.6% | 15 | 43,264 | 3.7% | – 4.7% | 11 | 11 |
| 15 | MG | 3,810 | 3.0% | + 18.0% | 14 | 39,106 | 3.3% | + 31.1% | 13 | 16 |
| 16 | Skoda | 3,323 | 2.6% | – 1.8% | 13 | 28,564 | 2.4% | + 2.2% | 17 | 17 |
| 17 | Suzuki | 3,079 | 2.4% | – 14.8% | 19 | 24,537 | 2.1% | – 14.7% | 19 | 18 |
| 18 | Opel | 3,045 | 2.4% | – 14.0% | 17 | 29,408 | 2.5% | – 16.8% | 16 | 15 |
| 19 | Alfa Romeo | 2,657 | 2.1% | + 39.0% | 21 | 22,458 | 1.9% | + 35.3% | 20 | 21 |
| 20 | BYD | 2,471 | 2.0% | + 951.5% | 23 | 14,875 | 1.3% | + 1296.7% | 22 | 37 |
| 21 | Nissan | 2,305 | 1.8% | + 0.7% | 20 | 25,383 | 2.2% | – 8.5% | 18 | 19 |
| 22 | Cupra | 1,885 | 1.5% | + 98.4% | 18 | 15,957 | 1.4% | + 30.3% | 21 | 24 |
| 23 | Omoda+Jaecoo | 1,626 | 1.3% | + 292.8% | 22 | 9,241 | 0.8% | + 867.6% | 26 | 38 |
| 24 | DR Motor | 1,619 | 1.3% | – 4.0% | 24 | 13,743 | 1.2% | + 0.1% | 23 | 23 |
| 25 | Mini | 1,451 | 1.1% | + 42.5% | 25 | 11,193 | 1.0% | + 20.7% | 24 | 27 |
| 26 | Tesla | 1,450 | 1.1% | – 25.6% | 29 | 8,791 | 0.8% | – 32.4% | 27 | 25 |
| 27 | Volvo | 1,192 | 0.9% | – 25.7% | 26 | 10,408 | 0.9% | – 29.0% | 25 | 22 |
| 28 | Honda | 1,056 | 0.8% | + 62.0% | 31 | 7,037 | 0.6% | + 23.7% | 30 | 31 |
| 29 | Mazda | 854 | 0.7% | – 31.8% | 28 | 7,803 | 0.7% | – 26.4% | 28 | 26 |
| 30 | Lancia | 712 | 0.6% | – 32.5% | 27 | 7,326 | 0.6% | – 75.5% | 29 | 20 |
| 31 | EVO | 703 | 0.6% | + 42.6% | 35 | 4,768 | 0.4% | + 0.4% | 35 | 32 |
| 32 | Seat | 619 | 0.5% | + 1.5% | 30 | 6,290 | 0.5% | – 33.5% | 31 | 28 |
| 33 | Lexus | 592 | 0.5% | – 10.3% | 33 | 4,823 | 0.4% | + 10.0% | 34 | 33 |
| 34 | Porsche | 565 | 0.4% | – 6.8% | 34 | 5,070 | 0.4% | – 17.5% | 33 | 30 |
| 35 | DS | 406 | 0.3% | + 13.1% | 36 | 3,820 | 0.3% | – 6.6% | 36 | 34 |
| 36 | Land Rover | 377 | 0.3% | – 46.5% | 32 | 5,504 | 0.5% | – 27.4% | 32 | 29 |
| 37 | EMC | 300 | 0.2% | + 183.0% | 37 | 2,107 | 0.2% | + 123.9% | 37 | 41 |
| 38 | Subaru | 203 | 0.2% | + 21.6% | 41 | 1,899 | 0.2% | + 74.1% | 38 | 40 |
| 39 | Sportequipe | 160 | 0.1% | + 900.0% | 38 | 1,511 | 0.1% | + 101.2% | 39 | 43 |
| 40 | Maserati | 96 | 0.1% | – 37.3% | 39 | 1,401 | 0.1% | – 23.3% | 40 | 39 |
| 41 | DFSK | 78 | 0.1% | + 41.8% | 40 | 831 | 0.1% | + 129.6% | 42 | n/a |
| 42 | Polestar | 75 | 0.1% | + 31.6% | 47 | 366 | 0.0% | + 75.1% | 48 | 49 |
| 43 | Ferrari | 74 | 0.1% | + 42.3% | 45 | 639 | 0.1% | + 3.1% | 45 | 45 |
| 44 | Smart | 68 | 0.1% | – 27.7% | 48 | 646 | 0.1% | – 73.7% | 44 | 36 |
| 45 | Lamborghini | 66 | 0.1% | + 32.0% | 46 | 469 | 0.0% | + 19.9% | 46 | 46 |
| 46 | Lynk & Co | 64 | 0.1% | – 11.1% | 44 | 375 | 0.0% | – 57.9% | 47 | 42 |
| 47 | Mitsubishi | 52 | 0.0% | – 40.2% | 42 | 1,255 | 0.1% | – 52.6% | 41 | 35 |
| 48 | Lotus | 23 | 0.0% | + 0.0% | 49 | 198 | 0.0% | – 26.7% | 50 | 48 |
| 49 | Mahindra | 4 | 0.0% | – 69.2% | 43 | 664 | 0.1% | + 268.9% | 43 | 50 |
| 50 | Aston Martin | 3 | 0.0% | – 66.7% | 50 | 81 | 0.0% | + 9.5% | 52 | 51 |
| – | Others | 722 | 0.6% | + 169.4% | – | 5,322 | 0.5% | + 294.8% | – | – |
Italy September 2025 – models:
| Pos | Model | Sep-25 | % | /24 | Aug | 2025 | % | /24 | Pos | FY24 |
| 1 | Fiat Panda | 7,671 | 6.1% | + 9.1% | 1 | 81,957 | 7.0% | + 0.3% | 1 | 1 |
| 2 | Jeep Avenger | 4,857 | 3.8% | + 22.7% | 3 | 38,258 | 3.3% | + 27.0% | 3 | 3 |
| 3 | Dacia Sandero | 4,138 | 3.3% | + 0.2% | 2 | 38,644 | 3.3% | – 17.3% | 2 | 2 |
| 4 | Toyota Yaris Cross | 3,087 | 2.4% | – 4.8% | 4 | 26,862 | 2.3% | – 4.4% | 6 | 5 |
| 5 | Toyota Yaris | 2,780 | 2.2% | + 13.2% | 6 | 26,145 | 2.2% | + 10.1% | 8 | 8 |
| 6 | Dacia Duster | 2,776 | 2.2% | – 7.5% | 5 | 28,480 | 2.4% | + 25.8% | 5 | 12 |
| 7 | VW T-Roc | 2,588 | 2.0% | + 2.7% | 7 | 19,975 | 1.7% | – 14.0% | 12 | 11 |
| 8 | Fiat Grande Panda | 2,526 | 2.0% | new | 14 | n/a | n/a | new | n/a | – |
| 9 | Citroen C3 | 2,247 | 1.8% | + 836.3% | 16 | 30,791 | 2.6% | + 4.1% | 4 | 4 |
| 10 | Toyota Aygo X | 2,227 | 1.8% | + 88.7% | 18 | 17,224 | 1.5% | + 7.3% | 17 | 19 |
| 11 | VW Tiguan | 2,218 | 1.8% | + 9.9% | 11 | 18,186 | 1.6% | + 31.8% | 14 | 21 |
| 12 | MG ZS | 2,216 | 1.7% | + 18.2% | 8 | 22,982 | 2.0% | + 10.3% | 9 | 14 |
| 13 | Renault Clio | 2,214 | 1.7% | – 30.5% | 13 | 21,964 | 1.9% | – 19.9% | 10 | 6 |
| 14 | Ford Puma | 2,129 | 1.7% | – 11.0% | 9 | 20,682 | 1.8% | – 4.1% | 11 | 13 |
| 15 | Renault Captur | 1,989 | 1.6% | – 34.9% | 12 | 19,227 | 1.6% | – 21.2% | 13 | 10 |
| 16 | Peugeot 208 | 1,900 | 1.5% | – 40.5% | 15 | 26,481 | 2.3% | + 12.7% | 7 | 7 |
| 17 | BYD Seal U | 1,851 | 1.5% | + 1529.7% | 34 | 10,987 | 0.9% | + 5505.6% | 28 | n/a |
| 18 | BMW X1 | 1,644 | 1.3% | – 32.4% | 19 | 16,364 | 1.4% | + 5.5% | 19 | 20 |
| 19 | Kia Sportage | 1,637 | 1.3% | – 17.5% | 10 | 14,915 | 1.3% | – 13.0% | 21 | 18 |
| 20 | Opel Corsa | 1,635 | 1.3% | – 35.1% | 20 | 17,656 | 1.5% | – 13.6% | 15 | 15 |
| 21 | Peugeot 3008 | 1,524 | 1.2% | + 104.0% | 22 | 12,617 | 1.1% | + 40.8% | 23 | 39 |
| 22 | VW T-Cross | 1,473 | 1.2% | – 12.7% | 17 | 16,559 | 1.4% | – 4.4% | 18 | 16 |
| 23 | Suzuki Swift | 1,464 | 1.2% | + 0.6% | n/a | 8,690 | 0.7% | + 18.7% | 35 | 43 |
| 24 | Kia Picanto | 1,416 | 1.1% | + 17.7% | 27 | 10,698 | 0.9% | + 12.4% | 31 | 34 |
| 25 | Hyundai i10 | 1,369 | 1.1% | + 13.3% | 25 | 11,120 | 1.0% | – 7.9% | 27 | 26 |
| 26 | VW Golf | 1,339 | 1.1% | + 1.6% | 43 | 10,816 | 0.9% | + 26.0% | 29 | 31 |
| 27 | Mercedes GLA | 1,311 | 1.0% | + 4.7% | 41 | 9,697 | 0.8% | – 1.5% | 33 | 29 |
| 28 | Fiat 600 | 1,299 | 1.0% | + 16.5% | 26 | 17,314 | 1.5% | + 339.1% | 16 | n/a |
| 29 | Alfa Romeo Tonale | 1,298 | 1.0% | – 1.6% | n/a | 8,586 | 0.7% | – 25.8% | 37 | 28 |
| 30 | Nissan Qashqai | 1,245 | 1.0% | + 19.5% | 40 | 13,583 | 1.2% | – 10.2% | 22 | 22 |
| 31 | Audi A3 | 1,241 | 1.0% | + 67.7% | 30 | 11,689 | 1.0% | + 22.2% | 25 | 37 |
| 32 | Audi Q5 | 1,201 | 0.9% | + 50.9% | 39 | 5,985 | 0.5% | + 14.7% | n/a | n/a |
| 33 | Peugeot 2008 | 1,191 | 0.9% | – 32.5% | 28 | 15,118 | 1.3% | – 20.2% | 20 | 17 |
| 34 | Toyota C-HR | 1,177 | 0.9% | – 24.1% | 24 | 12,167 | 1.0% | + 5.9% | 24 | 25 |
| 35 | Alfa Romeo Junior | 1,065 | 0.8% | new | 31 | 11,157 | 1.0% | new | 26 | n/a |
| 36 | Hyundai Tucson | 1,046 | 0.8% | + 2.5% | 29 | 9,853 | 0.8% | + 13.8% | 32 | 36 |
| 37 | Suzuki Vitara | 1,035 | 0.8% | + 7.9% | n/a | 7,981 | 0.7% | – 4.4% | 43 | 41 |
| 38 | Skoda Fabia | 1,022 | 0.8% | + 40.4% | 21 | 8,576 | 0.7% | + 22.2% | 38 | 45 |
| 39 | MG 3 | 1,017 | 0.8% | + 21.5% | 35 | 10,764 | 0.9% | + 422.5% | 30 | n/a |
| 40 | BMW X3 | 948 | 0.7% | + 89.6% | 32 | 6,954 | 0.6% | + 28.7% | 48 | n/a |
| 41 | DR 5.0 | 935 | 0.7% | – 1.7% | n/a | 7,337 | 0.6% | n/a | 46 | 48 |
| 42 | BMW Serie 1 | 934 | 0.7% | + 141.3% | 36 | 7,481 | 0.6% | + 31.6% | 44 | n/a |
| 43 | Skoda Kamiq | 868 | 0.7% | + 2.8% | 23 | 8,167 | 0.7% | + 12.1% | 42 | 49 |
| 44 | Audi A1 | 864 | 0.7% | n/a | 42 | 7,453 | 0.6% | n/a | 45 | n/a |
| 45 | Nissan Juke | 856 | 0.7% | – 6.7% | n/a | 9,191 | 0.8% | + 1.0% | 34 | 35 |
| 46 | Jaecoo 7 | 850 | 0.7% | new | 45 | n/a | n/a | new | n/a | n/a |
| 47 | Mercedes GLC | 817 | 0.6% | + 12.4% | n/a | 5,652 | 0.5% | + 51.0% | n/a | n/a |
| 48 | Citroen C3 Aircross | 800 | 0.6% | + 236.1% | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Tesla Model Y | 794 | 0.6% | + 32.3% | n/a | 4,268 | 0.4% | – 27.9% | n/a | n/a |
| 50 | Audi A5 | 768 | 0.6% | + 1322.2% | 38 | 5,589 | 0.5% | + 862.0% | n/a | n/a |
| n/a | Lancia Ypsilon | 712 | 0.6% | – 32.5% | 46 | 7,324 | 0.6% | – 75.5% | 47 | 9 |
| n/a | Ford Kuga | 667 | 0.5% | – 33.4% | 49 | 8,173 | 0.7% | – 19.8% | 41 | 33 |
| n/a | Ford Focus | 567 | 0.4% | – 32.6% | n/a | 8,654 | 0.7% | – 3.8% | 36 | 38 |
| n/a | Ford Tourneo Courier | 550 | 0.4% | – 39.0% | 33 | 8,281 | 0.7% | + 34.3% | 40 | n/a |
| n/a | Audi Q3 | 542 | 0.4% | – 59.6% | 47 | 8,281 | 0.7% | – 41.9% | 39 | 23 |
| n/a | VW Taigo | 380 | 0.3% | + 32.4% | n/a | 6,420 | 0.5% | – 16.4% | 49 | 47 |
| n/a | Volvo XC40 | n/a | n/a | n/a | n/a | 6,379 | 0.5% | n/a | 50 | 50 |
Source: UNRAE
