Taiwan August 2025: Toyota Corolla Cross and Tesla Model Y on top

The Toyota Corolla Cross holds 11.6% of the Taiwanese new car market in August.

New light vehicle sales in Taiwan are stable in August at +0.2% to 29,460 but the year-to-date tally drops -14.2% to 263,910. Given August 2024 was off -17% on the year prior, this remains a poor score. Last year, registrations were negatively impacted by a new control system for Chinese components assembled in Taiwan implemented on August 1. This year, the negative impact comes from a wait and see attitude of car buyers as decisions about excise tax reduction were being taken by the government. Notably, the NT$50,000 excise tax reduction for trade-ins should be extended while a NT$50,000 excise tax reduction should also be added for purchases of passenger cars under 2,000cc.

Spectacularly, the Top 4 carmakers all beat the market with at least double digit gains. Toyota (+12.3%) leads the way at 31.6% share, followed by Lexus (+64.8%), Tesla (+118.2%) and CMC (+44%). Tesla sales are still down -15.3% year-to-date. In contrast Honda drops -6.3% to complete the Top 5. Mazda (+2.8%) is the only additional gainer in the Top 10 while Kia (+51.4%) impresses below. The Toyota Corolla Cross (+79.6%) lodges another fantastic month at 11.6% share, it is followed by the Tesla Model Y (+148.9%), unaffected by Musk’s shenanigans. Toyota monopolises the rest of the Top 5 with the Town Ace (-27.8%), RAV4 (-1.6%) and Yaris Cross (+7.9%) in tow. The new CMC J Space is down three spots on July to #6 just as the Honda HR-V (+70.3%) and Lexus NX (+50.2%) also shine near the top.

Previous month: Taiwan July 2025: Toyota Corolla Cross break share record in devastated market (-22.3%)

One year ago: Taiwan August 2024: Toyota Town Ace signs first pole position in mediocre market

Full August 2025 Top 12 brands and Top 50 models below.