Media post: Driving Innovation in Visual Interaction Technology: GiraffeVision’s Highlights from the IAA Munich Exhibition

GiraffeVision made a striking impression at the IAA Mobility Show in Munich, Germany, unveiling a range of groundbreaking products and cutting-edge technologies. With its disruptive concepts and robust technological capabilities, the company attracted significant attention from industry experts, business partners, and potential clients—emerging as a clear standout at the event.

Success in Munich: Product Popularity Underscores Technological Leadership and Market Appeal

As a leading force in the visual interaction industry, GiraffeVision showcased its exceptional technological strength and forward-thinking innovation on this premier international stage, capturing the interest of the European and global markets alike.

During the exhibition, the GiraffeVision team engaged in in-depth discussions with top-tier companies and seasoned professionals across various industries. These high-value interactions not only highlighted the company’s innovation and technological foresight but also demonstrated a strong alignment between its solutions and the evolving needs of global markets. The exhibition served as a strategic platform for fostering new partnerships and accelerating global market expansion.

Breaking Technological Barriers: Innovative Solutions Address Key Challenges and Redefine the Future of Driving

GIRAFFEVISION HUD 4.0

Leveraging local dimming technology alongside ultra-high contrast display capabilities, the GIRAFFEVISION HUD 4.0 significantly enhances visibility in both low-light and high-brightness conditions. Whether driving at night, through tunnels, in direct sunlight, or transitioning in and out of garages, drivers can rely on the system to deliver clear, stable information on vehicle status and surrounding environments. Even video feeds from on-board cameras are rendered with exceptional clarity.

This series of technological innovations not only improves driving safety but also offers drivers a truly immersive visual interaction experience.

GIRAFFEVISION Deep Scenes AR HUD

Unlike most products currently on the market, the Deep Scenes AR HUD features a dual focal-length design (4m + 7.5m), powered by an advanced optical module and proprietary algorithms. This enables a revolutionary 3D depth perception experience.

The near focal plane displays critical information directly related to vehicle performance—such as speed, RPM, and fuel consumption—while the far focal plane projects navigation and real-time traffic data, seamlessly integrating virtual elements with real-world driving conditions.

This dual-focus layout dramatically improves information legibility and driving safety, setting a new standard for immersive, next-generation driving experiences.

GIRAFFEVISION Slope+Parallel

The GIRAFFEVISION Slope+Parallel is one of the next-generation solutions currently under development. The “Slope” module features a virtual image distance ranging from 6.5 to 11 meters, enabling dynamic integration between roadway visuals and projected information. By eliminating angular projection distortion, it enhances depth perception and delivers a more realistic ground-level fusion—closely aligned with natural human visual habits.

When combined with PHUD’s full-vehicle shared visual interaction capability and high usability, the system meets drivers’ expectations for realistic road-integrated displays, reducing the cognitive load of micro-adjustments in visual focus and allowing for greater concentration on the road. Positioned at the lower edge of the windshield, it also supports the display of personalized information such as voice assistant interactions, media content, and weather updates—enabling information sharing across all cabin occupants. This marks a significant step forward in the evolution of HUD technology toward more scenario-driven and system-integrated solutions.

Going Global: Empowering Strategic Partnerships Through Innovation

The IAA Mobility Show in Munich was not only a stage for GiraffeVision to showcase its latest innovations—it also served as a pivotal opportunity to build deeper connections with global ecosystem partners.

Guided by its core philosophy of co-creation with customers, GiraffeVision integrates advanced optics, intelligent driving, and smart cockpit interaction technologies to deliver tailored, highly competitive product solutions. Thanks to a professional design team and robust technical foundation, GiraffeVision actively engages in projects from the early development stages—deeply understanding the unique needs of each client. Through frequent collaboration and joint innovation, the company helps define standout product features and strengthen overall market competitiveness.

Looking ahead, GiraffeVision will continue to focus on customer-driven innovation, increase investment in R&D, and expand its global supply chain network. Together with its international partners, GiraffeVision is committed to delivering intelligent visual solutions across a broader range of regions and applications—empowering every smart mobility journey with safer, more immersive, and more intelligent visual experiences.